Preface: On August 5, 2020, according to foreign media reports, Disney announced an unexpected decision-the live-action movie "Mulan" starring Liu Yifei was cancelled in North America and some other markets around the world from theaters, September 4 The online streaming media Disney+ is priced at US$29.99 for high-end VOD.
Non-famous entertainment critic Wu Qinggong pointed out: New Zealand, Australia and some Western European countries will also be the premieres of streaming media, and other markets will still be shown in theaters. Disney CEO Bob Chapek said: "Mulan" is in a special situation. During the epidemic, the theater schedule was changed many times, and he decided to release it online.
Liu Yifei's luck was too bad, she finally starred in a Disney blockbuster, but finally encountered this result. Liu Yifei is the first Chinese actress in history and the only Chinese actress who has appeared in Hollywood super blockbuster as "Yi Fan". Before this, Maggie Cheung, Gong Li , Zhang Ziyi, Li Bingbing, Fan Bingbing and Jing Tian had not done it.
On March 10, 2020, Liu Yifei participated in the star-studded "Mulan" world premiere on Hollywood Boulevard. This film, which cost as much as 200 million US dollars, once again let the audience know what is called "Super IP" ", "Mulan" was originally planned to be released in North America on March 27, 2020.
"Mulan" was finally withdrawn due to the epidemic; then it was set for July 24, and it was withdrawn again; it was set for August 21, and it was withdrawn again, and now it is decided to release it online. In addition to Liu Yifei, "Mulan" also has three superstars, Donnie Yen, Jet Li, , and Gong Li. It is now a "big internet movie", which is really ironic.
Can't afford a company as big as Disney? Movies with a production cost of up to 200 million U.S. dollars decided to be released online, indicating that "cost recovery" is a very important thing. During the Spring Festival this year, 6 domestic blockbusters were withdrawn collectively. Only "囧妈" directed by Xu Zheng decided to be released online. At that time, Xu Zheng was mocked by many people and even cursed.
For most theaters: 7-day Spring Festival stalls can make half a year's performance, the Spring Festival stalls disappeared, and theaters suffered heavy losses. "囧妈" escaped and gave them a fatal blow. The theater did a lot of publicity in order to promote "囧Mo". Now the money has been lost. Xu Zheng put 600 million yuan into his pocket, and many movie theaters closed down.
On July 20, 2020, domestic theaters resume work one after another. Xu Zheng posted on Weibo: "Come on! May all theaters, filmmakers, and audiences regain their confidence and set sail! Everything is going well! Good luck!" Some netizens left a message: "I owe you a movie ticket!" attracted more cynicism from netizens: "Director Xu has already put the money in his trouser pocket, and he didn't have any difficulties with the movie circle. What owe you."
In other words: after half a year, many netizens still did not forgive Xu Zheng and still laughed at Xu Zheng. Nowadays, "Mulan" is also released online, and people who laugh at Xu Zheng have been beaten in the face. Now many people can understand Xu Zheng-survival is the most important thing! Even if "囧妈" is not released online, it has been kept, it still cannot prevent the theater from closing down. But Xu Zheng had 600 million, but he avoided bankruptcy of many investors.
Discussion: "Mulan" is released online, can you understand it?
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