Liu Yifei, Jet Li, Donnie Yen, Gong Li and other stars starred in the live-action version of "Mulan". "The road to release" can be said to have a long life. After 4 "drawings", it was finally announced on the 5th of this month to give up North America. Regional screenings were changed to Disney's online platform.
The live-action version of "Mulan" can be said to be a big dish of Disney in 2020. Although it is produced by Disney, there are many familiar faces in it. "Sister of God" Liu Yifei, "Kung Fu Emperor" Jet Li, "The Strongest Universe" Donnie Yen and "The First Seeking Girl" Gong Li , this lineup can be said to be a "fairy lineup", each cast can hold up a movie, put together is definitely a feast.
The earliest "Mulan" was scheduled to be released on March 26 this year. Later, due to the impact of the epidemic, it was postponed three times. At the end of July, it was announced to withdraw. Disney announced on the 5th that it would directly abandon North America, including the United States, Australia and other places. , The movie will choose the Internet platform Disney+ to meet with you, other regions are not sure about the format of the show.
"Mulan" costs 200 million US dollars (over 1 billion yuan), which can be said to be a huge investment. If you want to see "Mulan" on Disney+, netizens need to pay a monthly membership fee of US$6.99 and an additional US$29.99 The total cost of watching a movie is more than 200 RMB. If you compare the price of a domestic movie to a maximum of 80-100, this fee can be said to be slightly higher.
How much profit will "Mulan" finally get, and whether it will be profitable is still unclear.
, a well-known investor and former CEO of Shanda Film and Television, Zhao Yurun, shared an experience of his own a few days ago:
I asked my friends in the film and television circle, do these theaters still scold Xu Zheng ?
friend replied: is almost starving to death, how can I have the energy, the other New Year films are regretting death.
At the beginning of this year, Xu Zheng sold the original movie "囧妈" to the online platform for 630 million yuan. For Xu Zheng, it is one thing that Xu Zheng does not go to offline theaters and make profits through online platforms. It seems a very wise choice today.
Some people now comment that Xu Zheng is a "human spirit" and a "showing and turning together". Looking at it today, when all his colleagues are in a "sleep", Xu Zheng is the first to wake up. He is the filmmaker with the strongest desire to survive. The guy who got the "lifeboat".
However, the industry's "practice" against Xu Zheng was one-sided "opposition" at the time:
23 film companies jointly filed a complaint against Xu Zheng;
2 more than 10,000 practitioners jointly boycotted Xu Zheng;
...
z2 and 7 now?
Panorama Network News, according to company search data, from 2020 to the present, 13,170 companies engaged in film and television related companies have been cancelled or revoked, far exceeding the number of cancelled film and television companies in 2019.
film practitioners have been laid off in large numbers, and the remaining people either stay without pay or get a minimum living guarantee.
In 1919, the box office of Chinese cinemas was 64.2 billion, which was expected to set a new record this year, but the loss during the Spring Festival will exceed 10 billion. Some financial media predict that the annual loss may exceed 30 billion.
At the special meeting of the China Film Association, director Chen Sicheng asked:
"I think this epidemic has brought a particularly big impact to the industry. Now it is a moment of critical survival for the entire industry, what shall we do?"
Bona Pictures, Wanda Film and Television, Beijing Culture and other bigwigs gathered together, and the bigwigs could only be silent and speechless.
Seed players in the Spring Festival file, including Chen Sicheng's " Chinatown Detective 3", "囧 Mom ", "Win the Championship", "Jiang Ziya", "Vanguard", "Emergency Rescue", "Bear Infested: Wild Continent" "And so on withdrawing files.
Now I often see netizens on the Internet asking Chen Sicheng: When will "Tang Detective 3" be released?
Wang Sicong’s movie theater is not good. Box office revenue has dropped by 90%. It is still difficult to stop the loss when Wanda Movies changed to TV series. Of course, this does not affect Wang Sicong's continued enthusiasm for the marriage of Wilber Pan and Xuan Yun.
From the tragedy of crying fathers and mothers, those who "boycotted" Xu Zheng at the time might really have no time to scold Xu Zheng anymore. Even Disney also put "Mulan" on the Internet. It's time to vindicate Xu Zheng. "Now.
Of course, with the reopening of movie theaters in some low-risk areas on the 20th, it also broke the downturn in the previous period and brought hope for the recovery of Chinese movie theaters.
In the past two weeks, movie theaters in many places have resumed one after another. New films and re-releases have been released together. New films like "Mr. The re-screening of "Interstellar" and other great films also brought a lot of topics and attention.
Some people have discovered that although movie ticket prices in some parts of Shanghai are only 1 yuan, the peak single-day box office is only about 14% of the same period last year, but the trend of recovery is worthy of attention.
The domestic war movie "Yai Hundred" that fans are looking forward to was also announced on August 21, which made many fans who are looking forward to the movie "Yai Hundred" a heated discussion.
At the same time, great director Nolan’s new film "Creed" is also confirmed to be released outside the United States on August 26, and China has also entered a pending zone. Although the specific release date has not been determined, it has attracted a lot of audiences.
believes that with the release of "Eight Hundred" and "Creed" and other great films, it will give Chinese cinema chains a boost, bring more vitality to the cinema chain, get out of the haze some time ago, and continue to warm up. Gradually develop in a better direction.
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