This is not an advertisement, and it is not intended to be an advertisement. Just want to prove a phenomenon, the trendy shoes are "immersing" into variety show content, and they have become advertising spots for many variety shows!
When you go abroad, you will find that, except for the trendy people in popular business districts in mainland China, it is difficult to see everyone wearing similar AJ and coconut on the street.
This is not unrelated to the star's demonstration effect. They wore these trendy shoes to shoot promotional photos, and they were also brought to major programs to increase exposure.
This year's more famous fashion shoe event is the pair of 18 pandas worn by Zhu Yilong in the Spring Festival Gala, which is very eye-catching!
that night the company also posted a set of fashion photos of the same clothes, shoes are more eye-catching than clothes.
In 1999, Zhao Benshan first wore a wave of fashion shoes, the shoes soared to 1800 during the Spring Festival!
After "China Has Hip Hop" became popular, some propaganda texts became popular with a series of trendy products such as SupreXX and AJ.
This year, in "China's New Rap", hot dogs took AJ to a new height. The significance of
shoes as a "fashionable product" is far greater than the functional significance of its basketball shoes or running shoes. But there is one exception-in basketball programs, these shoes become a natural opportunity to play.
Jay Chou wore a pair of coconut 500 in the first season of "This Is Slam Dunk" last year. This year it has obviously become a street style.
and this year's "I want to play basketball" and "Slam Dunk 2", the ability of the four instructors to carry goods should not be underestimated. When
is noticed by the father of the money owner in the form of “wearing goods”, the celebrity’s clothing becomes a “strictly controlled” advertising space.
"Run" gives a shot, which uses a strategy to stick a tape on the hook of the shoe. The
tape does not actually make the logo unrecognizable, but the concealment itself has avoided the possibility of commercial implantation.
At present, the most official cooperation is to let the sponsor directly provide shoes. Of course, this kind of offer is no longer the main "limited" trendy shoe. In
's past "Run", a menswear brand that visited twice a year contracted all aspects of game clothing.
In this year's "Youth with You", the younger brothers are also contracted by a "cow breaking" brand. All the little brothers, all wearing cow-breaking shoes.
and the color of the shoes is also different according to different classes.
"Creation Camp" is the standard for all employees, and there is also brand cooperation behind it.
This kind of show has a feature, they are all amateurs, most of themIt is acceptable to wear the same clothes (in other words, there is no choice of clothes). If there is a reality show with high demands on fashion, it may be a matter for the big fashion brands to play. Which round of the show will be unified.
Therefore, "shoes don't fry", the first variety show cannot do.
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