The big sales of "Nezha: The Devil Boy" and the fiasco of "Shanghai Fortress" undoubtedly gave Chinese filmmakers a vivid market lesson. The era of wanting to grab high box office only by celebrity appeal seems to have passed. , Movies such as "Macao Fengyun 3" and "Tomb Raiders Notes" have a bad reputation but can sell 1 billion at the box office. I am afraid that there will be fewer and fewer movies in the future. In fact, if we glance at the total box office charts of the mainland history, we will find that none of the movies that have sold 3 billion or 4 billion box office are sold by celebrity. I don’t know why there are still filmmakers who are still superstitious. The so-called "star effect".
movies are essentially a content product, and a product that needs to occupy the market widely depends on the quality of the product rather than the packaging. Overemphasizing the "star effect" and neglecting the polishing of the script is a kind of emphasis on packaging and not quality. behavior. Objectively speaking, the special effects of "Shanghai Fortress" are not bad in the domestic film, but the script is really bad. For example, the titanium alloy box in which Luhan stored his relics in the film needs his fingerprints to unlock it. I really don’t know. What does the screenwriter think, a person's relic box needs his fingerprints to open it, is it to dig out the person from the soil, use his fingerprints, and then bury it? Guicai believes that the director has spent his thoughts on the script of "Shanghai Fortress".
, let’s take a look at the five domestic blockbusters that have failed at the box office in recent years. The reason they are called “blockbuster films” is that they were so powerful when they were released, and they were all hit by the audience. Spurned.
1, "Grand Tracks" 383 million (Mainland box office, unit RMB, the same below)
"Grand Tracks" looks good at the box office, but this is director Guo Jingming's work, the second-worst box office work, only smaller than "Era 2: The Aoki Era" is a bit of a loss. Without the support of Guo Jingming's fans, the box office of this film would probably be even lower. "Grand Trail" is a face-capturing animation with a prosperous lineup. Guo Jingming almost transplanted his circle of friends into the movie, but the crude technology and rougher script made people discourage the movie. Seventy percent of Douban netizens gave this movie. The film has a bad review, and the box office of the film is far from expected. This is also a major reason for the repeated bounce of the release date of "Grand Trail 2". Another major reason is related to the starring Fan Bingbing.
2, "Dynasty Woman · Guifei Yang" 133 million
In the past few years, there was an interesting phenomenon in the domestic film circle: the movies starring Fan Bingbing are rarely sold, but she can always receive blockbusters. "Dynasty Woman" is a work starring Fan Bingbing that failed at the box office. The film director Shi Qing is a well-known scholar and has many friends in the film circle. This makes the premiere of the film star-studded. Ge You, Jiang Wenli, Feng Tang, etc. are all present to help out. Even Zhang Yimou also sent a video in his busy schedule. congratulate. The movie itself has a huge investment, with magnificent scenery and gorgeous costumes. However, due to the poor reviews of the film, no matter how hyped the film party was when it was released, the box office just couldn't sell it and ended up in a hurry.
3, "Legend of the Gods" 283 million
Xiangjiang movie tycoon Xiang Huaqiang, in order to support his son Xiang Zuo, invited more than a dozen stars to help "Legend of the Gods", in addition to the long-lost Jet Li, there are also Liang Jiahui, Louis Koo, Huang Xiaoming, Popular stars such as Yang Ying and Fan Bingbing (why did she have her again) joined in. The scene is not unbelievable, and the momentum is not unbelievable. However, "Legend of Conferred God" challenged mainland audiences' perception of bad movies. Douban scored only 2.9 points. , Was quickly neglected by the market, and the film became a dark history of these leading stars.
4, "Detective Pu Songling" 152 million
Before the opening of the Spring Festival in 2019, Jackie Chan's "Detective Pu Songling" was once considered a seed player, because his last New Year film "Kung Fu Yoga" was the New Year. The box office king of the file, however, the gorgeous art design and unsatisfactory special effects failed to save the box office of this movie. The film was finally wiped out in front of films such as "Wandering Earth" and "Crazy Aliens". I am afraid that many people have forgotten it. Finished this Jackie Chan work.
5, "Asura" 50 million
"Asura" claims to have an investment of 750 million yuan, there are more than 20 producers behind it, and it took six years to complete the cast. The cast composed of Liang Jiahui, Liu Jialing, Wu Lei and others, new and old The matching is reasonable, but the film was overwhelmed as soon as it appeared.Bad reviews, the attendance rate was extremely low on the day of the premiere. In view of this, many theaters began to reduce the film schedule on the second day of the release of "Asura". There was no way, the theater had to eat. But the action of the theater caused the film side to furious. On the third day, the film side came to a magic operation: it announced that it would immediately withdraw the file and stop playing. This action of the film party directly made the "famous name" of the most money-losing film in the history of "Asura" domestically produced. This situation is much worse than the current "Shanghai Fortress". (Author: Niu Jinshi)
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