and the combination of handsome men and beautiful women made "Dear, Loved" starring Yang Zi and Li Xian quickly become one of the most popular works in the summer.
However, the show was broadcast at the same time on Dragon TV and Zhejiang Satellite TV. The two Davids regarded it as snatching ratings and also released a big move: the feature film is not addictive, the trailer! One version of
will be broadcast at night, and a wave of updates will be added the next morning. At most, it is said that there will be 4 different previews a day! If
wants to attract the attention of the audience, there must be sugar in the clip. If it is not enough, the above kiss scenes can be collected, so sweet!
aimed at the PK of the two Davids, there are loyal viewers very much looking forward to it, and even started to "renew".
and the audience also expressed their feelings. The two trailers each day add up to about half of the feature film. This speed of following the forecast, might it be able to see the finale in advance?
However, some viewers believe that the trailer has already released the most noticeable "sugar", and the main feature looks a bit eclipsed.
In fact, using trailers to "lock" the audience is a common method used by television stations. The commonality of these trailers is that they accurately refine the key information such as the same frame of the male and female characters in the play, emotional changes and transitions, so that the audience can't help but brush them.
But from the perspective of industry development, it may not be a good thing for platforms to blindly release trailers to compete for audiences. You know, under the impact of multiple entertainment means, the audience's attention is becoming more and more easily distracted, and the consumption of dramas is becoming more and more "fast food". According to statistics, when watching a new drama, 35% of users abandon the drama only 7 minutes before watching the first episode, and 40% of users abandon the drama in the first three episodes.
These pre-released trailers ignore the transitions and transitions that pave the way for the character’s emotions and story development in the feature film. They just blindly provide eye-catching sweet pet scenes, invisibly planting the concept of "the feature film is not as good as the trailer". , Making the audience more and more dependent on the "sweet sugar" of the male and female protagonists, and increasingly impatient with the advancement of other clues.
The patience that the audience loses is also likely to have a negative effect on the industry in the future, and even trigger creative myths, as if the audience can only be retained if the plot is constantly increasing. Let me ask, although the trailer is good, is it really greedy?
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