Wang Kar-wai is a veritable master of literary and artistic films. His films such as "2046", "A Generation Master", "In the Mood for Love", "Demons of the East", "Happy New Year", "A Fei's Life" and other films are all classics in literary films , Sweeping the major film festivals, get the prize soft.
Although many people say that they don’t understand, this does not deny Wong Kar-wai’s status in the arena.
However, everyone who is familiar with Wong Kar-wai knows that he has always worked slowly and carefully when making movies, and the speed is as slow as a snail, which is incompatible with the fast-food film industry.
When Tony Leung made "The Great Master", the salary was a friendly price. Because the shooting speed was too slow, he had to take the time to shoot a commercial film "The Great Magician" with Er Dongsheng, and rely on the film's salary to make up for the shortfall. When
was filming "Evil East and West Poison", a large group of celebrities followed him to the sands of Yulin for three months in the wind and sun. The cost was severely overrun, but it did not make a scene. Liu Zhenwei used these stars to film "East to West" in 27 days, and used the box office of this movie to help Wang Jiawei to settle the accounts.
As the director, Wong Kar-wai seems to never consider the box office. Take a closer look, how many awards his movie won, but the box office is so low that investors vomit blood. He makes so many movies and uses so many big-name stars, but he has a handful of over 100 million at the box office. He uses so many celebrities, and the box office is not even enough for celebrities.
However, Wong Kar-wai’s Zedong Films Company has been established for more than 20 years. Among the many film companies in Hong Kong, the profitability is quite good and ranks high.
filming is slow and the box office is not high, why is Wong Kar-wai still alive so well?
First, there is Liu Zhenwei, a good friend, in time for help. Zedong Films was co-founded by Wang Jiawei and Liu Zhenwei. Two good friends, one is responsible for commercial films and the other is responsible for literary films. The cooperation is perfect.
Every time when Wang Jiawei makes a literary film and loses money, Liu Zhenwei will always come forward to take over the mess and get a commercial film with a high box office to help.
The second is to shoot commercials. The main audience of Wong Kar-wai's movies are white-collar workers and petty bourgeoisie in office buildings. In layman's terms, it is the middle class. They are the Chinese power of social consumption and potential customers of various high-end products.
Although they may not understand Wong Kar-wai's feelings, but in the movie Leslie Cheung, Tony Leung, Jin Cheng Wu, Brigitte Lin, Maggie Cheung, Zhang Ziyi, these handsome men and women, the queen of heaven, which is not the focus of their attention.
Therefore, Wong Kar-wai often takes these stars to make advertisements for big brands such as BMW and Dior during the filming.
uses the technique of making literary and artistic movies to shoot advertisements. Can the effect be bad if it is overkill? When
was filming the Mood for Love, Tony Leung and Maggie Cheung wore costumes and made an old Shanghai-style advertisement for a certain real estate. The effect was really amazing.
Now Zedong Pictures is already a well-known advertising production company, shooting and planning advertisements for many big-name products.
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