Existentialism in modern Western philosophy is one of the universal values that affect today's society. Especially for the perspective of time, it is more important than the interpretation and importance of "this moment": it means that we can strive for a better future by diligently, consciously and then change from the present. Inheriting such an essence, in 2016, Citizen CITIZEN took "The Moment Determines the Future" as the latest men's watch advertisement of the year, again vividly interpreting CITIZEN's world view of time.
In order to perfectly present this fashion paradigm, CITIZEN continued to invite the Asian male god, Takeshi Kaneshiro, as the brand spokesperson, and once again worked together to interpret the latest advertising, in order to convey the unique style and attitude of this CITIZEN watch. This time, two CITIZEN men’s watches endorsed by Takeshi Kaneshiro: CC9016-51E and AT9071-58E; the former is proud of the F900 movement, the fastest three-second satellite time in history, and GPS positioning technology. The ultimate style. The latter uses a stainless steel case strap and a design incorporating racing elements, presenting an active and diverse watch selection.
CITIZEN Takeshi Kaneshiro print advertising
International Team Swordsman: Let Takeshi Kaneshiro incarnate as the master of time and master the moment
2016 CITIZEN’s latest men’s watch commercial, edited by Italian video master Anders Hallberg, and continued last year’s song "Day Time" The story structure of the "Chaser" set this year's creative tone as the "master of night time". The director said that Bangkok is a city full of vitality, with both Eastern and Western feelings, which adds a variety of flavors to the city, and Bangkok at night has an irresistible attraction to the world. Not only did he fully collect the scenes of Bangkok from the beginning of the Hua Deng, but also let the protagonist Takeshi Kaneshiro wander in the night of the city, showing a calm and introverted side. And through the turning of the camera and the trajectory of time that Takeshi Kaneshiro is pursuing in the night, the picture jumps onto the majestic bridge, with a leisurely, confident, and determined attitude, overlooking the city’s thousands of graces, as if Takeshi Kaneshiro dominates This moment of time, and then create a more infinite future. Experience the critical moment of "this moment determines the future".
Classic X Classic, CITIZEN and Takeshi Kaneshiro create a legend again
CITIZEN Taiwan Branch General Manager – Mr. Hoshi Chongshi said that 2016 is a very important year for CITIZEN. It coincides with the 40th anniversary of Eco-Drive Eco-Drive technology, symbolizing the brand The continuous improvement and the attempt to create a new market situation have overcome the challenge of time, allowing CITIZEN to continue to explain the foundation of the symbiosis of innovative timing technology and the environment. This year, I am honored to invite Takeshi Kaneshiro again to write a classic page in the brand history. I believe that only Takeshi Kaneshiro can transform its depth and lofty fashion status, so that the combination of the two parties can continue to stir up more dazzling sparks and forward-looking directions. At the same time, we also hope that the CITIZEN brand will add a new look with the latest advertising vision. And let the whole world more appreciate the perseverance that "Better Starts Now" hopes to bring.
CITIZEN Eco-Drive global radio wave time synchronization watch, model CC9016-51E, DLC/pink gold/titanium metal case, diameter 43.5mm, GPS positioning time (30 seconds), satellite time (3-11 seconds), 40 Time zone/27 world city time, battery level display, 24-hour display, 20-second timer (60-minute timer), perpetual calendar, light sensitivity level display, stopwatch timer/alarm/summer time, light kinetic energy (available after fully charged Continuous operation for 8 months/power saving mode), DLC/pink gold/titanium strap, waterproof to 100 meters, priced at NTD72,800, the latest image advertising model in 2016, listed in July 2016.
is the best timekeeping technology and the most fashionable design, presenting the 2016 best men's watch
CITIZEN's latest Kaneshiro Takeshi advertising watch CC9016-51E and AT9071-58E, presenting the watch's male spirit. CC9016-51E is equipped with CITIZEN's proud solar-powered F900 movement, and has the fastest three seconds in history*Satellite time synchronization and GPS positioning time synchronization can be regarded as the time-saving model with the timekeeping function most able to integrate into the future. In appearance, the matte black and pink gold black and gold two-tone design, with a hexagonal checkered dial and a pink gold faucet, add style to the calm appearance. Using the flagship material-Super Titanium™ material, the lightweight and high-quality metal material with exclusive hardening technology allows the two-color design to stand the test of time and maintain its best condition all the time. In addition, the watch is still equipped with a variety of CITIZEN’s classic technology functions: 40 time zone display, dual time, light-sensitive brightness level indicator, battery level display, perpetual calendar device, for men wearing CC9016-51E, enhance the functionality and enjoyment value , Enjoy the time of dialogue with time.
CITIZEN Eco-Drive global radio wave timekeeping watch, model AT9071-58E, stainless steel case, five bureau radio wave reception, 26 world city time, 24-hour display, light sensitivity level indicator, power level display, dual time, perpetual calendar, Daylight kinetic energy (8 months continuous operation after fully charged / power saving mode), stainless steel strap, waterproof 200 meters, price NTD25,000, 2016 latest image advertising model, listed in July 2016. The
AT9071-58E solar-powered radio-controlled timepiece model inherits the design spirit of "speed", with an upright three-eye surface and stopwatch-type tap button, unreservedly showing an indestructible masculine style. The three-eye design on the surface is inspired by the dashboard surface of the racing car, which fully expresses the essence of racing. In terms of functionality, AT9071-58E has five bureau radio wave time synchronization functions, 26 world city time, 24-hour display, perpetual calendar, dual time display, power level display and other equipment, as well as Eco-Drive light kinetic energy technology, which is environmentally friendly and convenient. Many functions such as traveling around the world.
CITIZEN diving watch, model BN0176-08E, DLC stainless steel case, diameter 48 mm, hour, minute, second, date display, JIS1 anti-magnetic, PU rubber strap, waterproof to 300 meters, solar-powered full charge and continuous operation for 6 months , Taiwan is limited to 30 pieces, priced at NTD27,000.
CITIZEN's new generation of diving watches BN0177-05E and BN0176-08E are unveiled at
, subverting consumers’ impressions of diving watches in the past. The stylish design of CITIZEN's new generation of diving watches BN0177-05E and BN0176-08E makes it easy for urban fashionable men to wear fashionable outfits and adopt them together. The high-quality stainless steel case, the high-quality bezel with DLC plated undulations and the design of the hexagonal screws are full of masculine visual charm, the bezel is designed with bumps and can allow the diver to wear gloves to increase the force point and facilitate the rotation, domineering The diamond wide-axis crown promotes a unique taste. The BN0177-05E fluorescent green hour hand and the orange framed hour hand of the BN0176-08E cleverly highlight the texture and modernity of the watch. In addition to beautification, this model is even more enhanced. The residual brightness of the fluorescent paint is more than twice that of the general paint. A layer of glass tempered mold is attached to the bezel so that divers can avoid damage to the watch by hard objects such as rocks in the water.
CITIZEN diving watch, model BN0177-05E, DLC stainless steel case, diameter 48mm, hour, minute, second, date display, JIS1 anti-magnetic, PU rubber strap, waterproof to 300 meters, solar-powered fully charged can continue to operate for 6 months , Taiwan is limited to 100 pieces, priced at NTD29,000.
CITIZEN professional diving watch has excellent wearability, entertainment, and pure enjoyment of every moment of life brought by the watch. In the history of CITIZEN, the first professional saturated diving watch with light kinetic energy was launched in 2004, which has kept pace with the times after 12 years. It was launched again in 2016. It also emphasizes the excellent water resistance and the non-stop solar-powered movement. In the summer of 2016, the new solar-powered professional diving watch creates a more waterproof movement protection device. The core is covered with a special shell-like stainless steel protective case. In addition, the power storage of the watch is continuously enhanced. The diving watch can only store power for 2 months at the beginning, and the power storage capacity of the CITIZEN 2016 new generation diving watch has been greatly increased to 6 months , However, the advantage of the solar-powered diving watch is to reduce the handThe number of times the watch is turned on and the battery is replaced by the bottom cover reduces the chance of the watch's waterproof rubber ring being worn. The screw-type crown not only improves the water resistance of the diving watch, but also avoids incorrect operation. Whenever gazing at the visual stimulus of a diving watch, people wearing this watch immediately want to set off, enjoy the desire to wander in the water, and enrich the unforgettable moments in life.
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