The Line "small program" you don't know is flying

as a small partner of Shopee and Southeast Asian e-commerce! Line has a large market share in Taiwan, Japan, Thailand, and Hong Kong. More than 95% of Taiwanese smartphone users have installed Line. Do you have Line QR codes on your shipping packaging and promotional materials? Now it's nice to configure a set of Line applet. Since the release of

Line Liff at the end of last year, few foreign trade merchants in mainland China have known and used it. Line newly released version 2.0 of its "small program" LIFF framework. Let's take a look at what can be done based on Line "small programs"?

We can bring the URL in the Line Liff text message, combined with the SEO settings, the content box will grab the title, image and summary of the webpage based on the URL. Many media will use this mechanism to allow text messages to serve as directories and share several articles at a time, such as the Hong Kong and Taiwan version of Business Week (as shown in the figure below). Is it familiar? Isn't this our official account subscription push?

Traditional Line webpage is stuck in the mode. We can open the webpage by clicking on this kind of URL in the chat window of LINE. Although it does not leave the LINE App, it is displayed in full screen, so you must click the "X" in the upper left or upper right corner. "The close button (the iOS and Android versions of LINE happen to be on different sides) to return to the original chat window.

Fortunately, after the emergence of LIFF (LINE applet), it became possible to display 50% or 70% height uncovered web pages, but of course the 100% height full page web pages were retained. In the background of the LINE developer website (as shown in the figure below), you can convert the original URL starting with http/https into a new URL starting with line, and then click directly in the chat window to open the unprinted page (as shown in the figure below ). The background of

LINE developer website can directly generate LIFF URL.

demonstrates that 70% of LIFF's layout (Tall) is used to open the Google Map webpage.

Of course, the magical effect of LIFF is not only to reduce the user’s misunderstanding of jumping away from the chatbot by uncovering the webpage, but also to integrate the LIFF SDK into the webpage, allowing the webpage to interact with the LINE chat window more and allowing LIFF webpages Becoming an extension of the LINE chat window also allows chatbots to have more development possibilities.

For example, in the past, it may be necessary to know which user is accessing the webpage by means of parameters. Now you can obtain the user's unique identification code (User ID) and nickname ( Display Name) and other information. In addition, you can also place a "Save" or "Close" button on the web page, and directly use liff.closeWindow to close the web page and return to the chat window. You can also use liff.sendMessages to allow users to send messages and then let the chat robot Based on this, make some feedback or call to action, for example, the user says "data has been archived", and then the chat bot goes on to say "the following is an analysis of the input results just now", making the whole process more automatic and smooth.

Please look at the screenshot or try the "Dr. Gu Yu" smart care robot. In the "Wisdom Diary" function, you can record the health status of cancer patients. Once filled in, a row of Flex will be generated based on the previous record. The carousel provides corresponding precautions for various possible symptoms.

1. Many LINEs do not have built-in functions, which can be complemented by using web technology through LIFF, thereby extending a flexible, more vivid and more complete application model.

2. Use an external browser to open the webpage, the user's attention is easily distracted, and may forget to return to LINE for follow-up actions after operating the webpage, while LIFF can directly browse/close the webpage directly in the smart robot, and use derivative services to increase adhesion While maintaining the consistency of the experience.

3. Using Line LIFF can gradually introduce social marketing experience in China, such as the introduction of foreign trade social group grouping modules, social distribution modules, as well as games and points red envelope applications.

4. This article is not yetAs mentioned, LIFF can use Line Things technology to combine various IOT devices through Bluetooth to further increase the influence of Chat Bot and extend the service to third-party hardware within reach of the real world. (Source: Overseas Social E-commerce Technology John) The above content of

is the author's personal opinion and does not represent the position of Hugo.com! This article is reprinted with the authorization of the original author, and reprinting requires the authorization of the original author.

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