's high-quality e-commerce brand lativ Chengyi, whose purpose is to provide customers with "high-quality, cost-effective products", has recently launched a new winter wear series, boldly breaking the stereotype of "heavy and warm" winter clothing. The "warm, multi-layered" autumn and winter dressing technique is fully displayed.
lativ eyes Mid-autumn and winter dressing aesthetics: "light" + "warm"
To help users easily cope with the temperature difference and cold in winter, lativ has launched a special fiber heating series this season, which stores warm air in the fiber to achieve warmth The effect is light and thin, with good ductility, and it is not bloated inside the outer jacket, which is fashionable and warm.
lativ Chengyi's new winter product of "light" + "warm"
light down jacket is a highlight of Lativ Chengyi's winter series. Fluffy and down content are important indicators to measure the warmth of down jackets. Lativ has broken the market norm and selected high-quality large cashmere flowers, and linearly increased the down content to 90%, which greatly increases the retention of warm air, which is light and warm. The design is suitable for carrying around, coping with the temperature difference between morning and evening. It can be worn alone or in a coat to upgrade the wearability of down. In addition, the fleece series is still a hot product in winter. The material is fluffy and soft to the touch, light and flexible, and comfortable to wear, suitable for various occasions.
lativ Morandi color light down x polar fleece series
In terms of visual effects, Lativ Morandi uses a large number of gray-scale Morandi tones this season, bringing a new interpretation to traditional autumn and winter wear. Classic colors such as gray, black and navy blue are considered colors that will never go wrong in autumn and winter outfits. Lativ Chengyi believes that in addition to classic colors, elegant Morandi tones can also interpret autumn and winter very well-not only add some soft colors to autumn and winter, but also convey a simple, elegant, clean and concise temperament. This year's lightweight down jacket and polar fleece series used a large number of Morandi colors such as navy, khaki, grape purple, gray powder, light gray, light gray and green to convey a sense of warmth and texture. At the same time, high-gray colors can be arbitrarily combined and matched to make the inner and outerwear more layered to meet the needs of autumn and winter.
lativ Chengyi design team: focus on high-quality basic
lativ clothing. This season’s new products are still based on basic models, which means "let people control clothes" and "make people show their own personality", and also means lativ clothing Put more design on the details-material, version, feel, wearing comfort, whether it is easy to deform, whether the stitches are delicate, etc. Compared with similar products in the market, the basic models of lativ clothing seem ordinary at first glance, but when users actually touch and wear the products, they can immediately feel the high-quality wearing experience.
lativ Chengyi focuses on "high quality, cost-effective"
"High quality, cost-effective" has always been Lativ Chengyi's commitment to users. In order to create basic clothing that the whole family can wear, affordable and comfortable, lativ attaches great importance to First-line customer needs and feedback, actively collect the latest market research information to promote each link of work. Whether it is material development or product development after the version is determined, a lot of time and energy will be spent repeatedly communicating with the factory to continuously optimize products and details. In the production stage, a commissioner will be sent to the factory to supervise the quality, personally confirm the feel, elasticity, and even the stitch length of each thread of each color, so that every product made is better and more suitable for users. Actual demand.
Fashion trend elements are constantly changing, but basic models with moving details are always a must in the wardrobe. Lativ Chengyi will always strive to provide users of all ages with excellent quality options at very competitive prices.
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