"Beauty Twilight White" is urgently launched? From the hype to the "naked broadcast", what did the national drama experience?

woke up, a news came from the fan circle.

""Beauty Twilight White" will be launched urgently on February 28!"

"What?" Most people were probably shocked at first, and then searched for accurate information on the Internet, and found a picture that was suspected to be on file. I neither believe nor look forward to it. How do you say

? Since "Under the Brocade" became popular during the Spring Festival, Master Lu, Ren Guochao, and Ren Tony Jialun have become everyone's favorites. He starred in "Autumn Cicada", "Say Goodbye", "Blue Flame Assault" and The popularity of "Beauty Twilight White First" has soared, especially "Beauty Twilight White First" has risen to No. 5 on the Weibo TV series topic list without materials and no notice. Such treatment as

is probably the first one besides the big productions and big IPs that have attracted much attention.

However, after searching around, the editor found that there was no movement in the official account of the show, and even the avatar was not changed.

"Does it mean to start broadcasting and set files?"

"Of course it's not like that."

But there are still fans who said that maybe it will be online suddenly? Wait until the 28th. If

is placed in the past, the editor will definitely persuade everyone to wash and sleep, how can it be possible that the zero announcement is online? But looking back on the series of "magic setting" events in the past few years, I suddenly felt that it might be possible. After all, it was not the first to "broadcast" naked.

From the hype to the zero publicity "naked broadcast", what has the domestic drama experienced?

Propaganda has always been an important "routine" in marketing, and the fragrance of wine is also afraid of deep alleys, so early propaganda is really indispensable.

The traditional TV series publicity method is relatively simple, and it is nothing more than using clips and actors to attract the audience. Slowly with the popularity of the Internet, how to stand out from the messy news is particularly important.

So the drama party chose to enable traffic stars and buy big IPs. "Fighter of the Destiny" is the best example. Lu Han, one of the "four major traffic"s, became the leading actor. In addition, the tricky work of the Internet literary god has a number of books. Fans, the official continuously released intensive stills during the shooting, and then the film trailers, press conferences, and celebrity reposts declined.

As for selling more feelings, such as the "Love Apartment" big movie, the promotion point is: "Draw a full stop to your youth", and "Forensic Pioneer 4", even variety shows, such as "Ace Pair" trump card".

In addition, the production team and the cast can be used to "make a fuss". For example, Zhang Shuping, who has been fired in recent years, and even passers-by know that he is a master styling master. Many film and television companies' investment PPTs are nothing more than first-line and traffic. Actors, plus the gold medal styling team, how many fans the original novel has, and some powerful old drama bones.

looks like a "King Explosion" combination, and a large number of fans on the official Weibo account for the official broadcast.

There are also some TV dramas that carry out pre-promotion under the guise of professionalism, such as the domestic first suspense theme, domestic real workplace drama...

anyway, before the scheduled airing, the drama party is bound to do everything possible to attract the attention of the audience.

So when did "naked broadcasting" arise?

What impressed the editor the most was "The Great Song of Youth". Even the leading actors Zhang Xincheng and Zhou Yutong did not know the news of the launch, "I dare not speak now, dumb. "

not only he was dumb, but the audience could not even touch it. Mind, "Is this broadcast?"

is also adapted from Cang Yue's original novel "Ting Xue Lou", which is scheduled to be broadcast on the same day, "Chen Qing Ling""The Twelfth Hour in Chang'an" all started broadcasting urgently, which caught people off guard.

and the recent "Happy Two Worlds" and "The Great Master" were announced only a few days before the broadcast.

pushes forward again, and the same goes for "Strategy of Yanxi Palace", "Beauty in the Cabinet", and "Sword 5: Where is the Cloud".

Judging from these suddenly fixed episodes, period costumes dominate, which shows the influence of the "restricted ancient order". It would be good to be able to broadcast it. If you don’t want to promote it, don’t promote it. Offline, "Kyushu Misty Record" was finalized and then withdrawn. After "World Changan" was withdrawn, there has been no chance to broadcast.

For those leading film and television dramas, it is the best to be able to star, but the smooth broadcast is the first. Once the backlog is too long, it may be difficult to get online opportunities.

, like "Celebrating More Than Years", was originally intended to be on the stars, but after waiting for 2 years to no avail, finally stepped back to webcast.

Will "naked broadcasting" be the norm? Advantages and Disadvantages The

costume drama is based on the ancient Chinese historical background. It has a strong appeal in itself, and these dramas have been popular in recent years.

There are always people who wonder why the "restricted ancient order" should be introduced? Isn't costume drama fragrant?

In fact, the "restriction of ancient order" is not limited to ancient costumes, but to fabricate, misinterpret history, serious water injection, and promote the use of evil to cure evil. The original intention of

was good. With the extensive development of the film and television market, many people used the outer shell of ancient costumes to inject water and make up, which endangered the ecology of the industry.

As long as the high quality is guaranteed, the "restricted ancient order" is not a one-size-fits-all. For example, "Lonely City Closed" produced by Sunshine at noon was bought by Satellite TV during filming and will be launched in March and April.

As screenwriter Wang Hailin said, realist historical dramas with strong values, or costume dramas with chivalrous spirit will never be restricted.

For example, "Chen Qingling" is praised by the official media. The theme of helping justice, punishing evil and promoting good is the main reason why it can be popular in the summer. Therefore, "naked broadcasting" is not terrible. Although the initial publicity is basically zero, quality is the kingly way. What the show party needs to do is to maintain the monuments to avoid being hacked.

"The Youth of the Great Song Dynasty" and "Under the Jin Yi" rely on the good word of mouth passed down by the people.

I remember that Cai Yinong, the director of Chinese film and television, once said that he didn't like to do marketing and was more concerned about the quality of the work. "Beauty in the Cabinet" was launched suddenly, and even the posters were not produced. The idea of ​​

is correct, but word of mouth is not flattering.

"Naked Broadcasting" is not afraid of no publicity, it is really "naked" without dry goods.

Is the final "Beauty Twilight White First" really set? It will take a few days to know, but the editor is really looking forward to it. The original martial arts drama has not been seen for many years, and Ren Jialun said in an interview that this is his most satisfying role recently, and I really want to see it soon!