On February 6, the State Administration of Radio, Film and Television issued the "Notice on Further Strengthening the Management of the Creation and Production of TV Series Network Dramas". The "Notice" clearly stipulates that the total remuneration of all actors in each TV series and network drama of shall not exceed 40% of the total production cost, and the remuneration of the main actors shall not exceed 70% of the total remuneration. From this notification, can estimate the changes in the income of actors, especially the main creative actors. Based on the total production cost of a TV series of 200 million yuan, the salary cap of all actors is 80 million yuan, and the salary cap of the main actors is 56 million yuan. If there are two protagonists, then each earns about 28 million yuan. If this actor can shoot more than two TV series a year, it is possible that the annual income will reach 50 million or more. This is indeed drastic compared to the hundreds of millions of first-line actors' income before the previous salary limit was issued.
However, this salary limit order is not the latest version. As early as November 9, 2019, the State Administration of Radio and Television announced on the official website the "Notice on Further Strengthening the Management of Radio and Television Stations and Online Literary and Audiovisual Literary Programs". The notice stipulates that in addition to the same parts as above, it also specifically mentioned It is necessary to strictly control the cost of these guests' pay and ratings in variety shows and idol development programs.
However, the author found out that the salary limit order for celebrities was actually an old calendar. As early as 2014, the State Administration of Radio, Film and Television planned to implement a salary limit order in 2014 and solicit opinions. However, due to the influence of various aspects, the salary limit order has not been issued until November 12, 2018, and it began to appear in the endless calls: all TV satellite integrated channels 19:30-22:30 broadcast For variety shows, the total remuneration of all guests in each program shall not exceed 40% of the total cost of the program, and the remuneration of main guests shall not exceed 70% of the total remuneration of the guests. The remuneration of all actors in each TV series and online drama (including online movies) shall not exceed 40% of the total production cost, and the remuneration of the main actors shall not exceed 70% of the total remuneration.
The State Administration of Radio, Film and Television recently intensively reiterated the salary limit order, which highlights the state's monitoring of the healthy development of film and television. On the other hand, it also calmed people's dissatisfaction to a certain extent.
Since the successful establishment and operation of commercialization models of TV series and movies, high pay has become a pain point for Chinese people. In particular, the income of many first-line stars, the income of one episode of TV series can match the average person's lifelong struggle. For example, before the salary limit, Sun Li's "Zhen Huan Biography" reached 800,000 yuan per episode, or even higher. That is to say, these celebrities can be worth the annual profits and taxes of ordinary small and medium-sized enterprises as long as they shoot one TV series a year, while the annual income of ordinary people is only tens of thousands of yuan, which is equivalent to the annual income of a celebrity worth 1,000 ordinary people. Annual income, this huge gap is bound to cause extreme polarization of the gap between rich and poor.
. With the substantial increase in film and television production costs, "Zhen Huan" shows that the production cost is only 70 million on the cat's eye data. By the time "The Legend of Wu Mei Niang" is as high as 300 million yuan, the production cost of "Martial Universe" exceeds five. 100 million yuan, the reason why the production is so expensive is that some starring single episodes are paid as high as 1.4-1.6 million yuan. Another example is the remuneration of the two leading actors in "Ruyi's Royal Love in the Palace" accounted for 35 percent of the total production cost. Although the proportion of salary restrictions has declined, the income of the main actors is still sky-high due to high production costs.
dividends will be red-eyed.
The huge commercial value of the film and television industry, especially fame and stardom, lies with the huge temptation to make money, which completely changed people's concept of traditional business. Sharpen your head to drill into the entertainment industry, become famous at all costs, and become the mainstream value of society. This means that as long as you enter the entertainment industry and enter the film and television industry, you may become rich overnight, may become a public member overnight, and thus become a member of the upper-class society, and you will not enjoy all the glory and wealth.
This kind of influence, the more terrifying thing is that it deeply affected the new generation. Chasing stars and dreaming of becoming a star has become a fashion trend. This will inevitably lead to more people choosing to stay away from science and technology, away from industry and prosperity, thereby affecting the social structure. The outbreak of the new coronavirus pneumonia has undoubtedly demonstrated the inability of celebrities to support major events in society. Therefore, Academician Li Lanjuan specifically proposed that high salaries should be given to scientific research and military talents, which triggered heated discussions.
Regarding the salary limit order, the most dissatisfied are those stars with an annual salary of tens of millions. Wang Qianyuan not only caused a 60 million yuan salary controversy, but also believed that the salary limit order was a gust of wind. Later, Fan Bingbing's yin and yang contract incident occurred. The salary limit order also seems to fall into a vicious circle where there are policies and countermeasures. But judging from the strength of the State Administration of Radio, Film and Television, the one who came true did not hesitate. The sky-high remuneration of
stars appears to be an unbalanced distribution of benefits on the surface, but from a deeper perspective, the emergence of such an over-income class has not only led to a serious polarization between the rich and the poor, but also changed the social economy more importantly. The basic structure has adversely affected traditional industries and industries. In particular, it has had a profound impact on the outlook and values of the future generations. The country’s strength and rejuvenation cannot be supported by entertainment stars.
The market economy determines the rules of the game, but the market must not indulge freedom. Only with strong guidance, continuous improvement and enforcement of some rules can this game rule develop more healthily.
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