Wenchuang Investment Financing
●According to IT Orange data, a total of 28 investment incidents occurred in China last week (February 10 to February 16). Although the investment fever is at a low level, it has been It has rebounded for two consecutive weeks. Among the "first-tier cities", Shanghai and Beijing led the way in the number of investment events, with 8 and 6 respectively. Among the "new first-tier cities", Chengdu leads with two cases, and Hangzhou and Wuhan each have one case.
●The two financing projects in Chengdu last week were all in the field of education. Full House College received a multi-million yuan angel round financing invested by Tongcheng Capital, and the submarine small column learn English pre-A round received 10 million yuan. , This round of financing was invested by Yueheng Capital.
Data source: IT orange
● Among the 28 investment incidents last week, there were a large number of cultural and creative fields, a total of 10 incidents. In terms of cities, three were in Beijing, two in Shanghai and Chengdu, and one in Wuhan, Nanchang, and Putian. Of the 10 incidents last week, 6 were in the education industry, and the remaining 4 were in the entertainment and media industry. The rounds are distributed in angel rounds, Pre-A rounds, B rounds and strategic investments, of which Pre-A rounds and previous rounds account for 60%.
Data source: IT orange
Highlight Moments
Last week's 10 cultural and creative investment events, the highlight event was the submarine small column that completed the tens of millions of Pre-A rounds of financing to learn English, and the Bilibep from Tencent's strategic investment Miles.
Undersea small column learning English: less than one and a half years after its establishment, it has received 3 investments
IT Orange shows that on February 11, the undersea small column learning English completed a tens of millions of Pre-A round of financing, and the investor is Yueheng Capital . Less than one and a half years after its establishment, the submarine small column learning English has completed 3 financings. Previously, it received a multi-million yuan angel round investment from Hulai Games in January 2019 and a logical thinking 10 million yuan in November 2019. Pre-A round of investment.
Undersea Small Column Learning English is an English learning software authorized by Wanda Baby King. Its subsidiary company is Chengdu Chuanggan Times Technology Co., Ltd. Undersea Small Column Learning English focuses on EQ English enlightenment for children aged 2-8, advocating innovative technology and Professional teaching and research help children grow up, using AI interactive engine and motion capture technology to build three-dimensional teaching scenes.
According to the "Mustard Pile" report, the submarine small column learns English in a fun classroom with "North American foreign teacher + animation star teacher + corrective teacher". On the basis of the traditional "North American real foreign teachers" immersive teaching and the Cambridge children's teaching system, the "international high-quality animation" production technology is adopted, combined with AI artificial intelligence and motion capture technologies, to integrate the animations, games, and toys that children like into English learning process. Image source of
: official website
Undersea Small Column Learning English is an online English learning app. According to the "2019 China Online Youth English Industry Research Report" (hereinafter referred to as the "Report") by Xueyi Times Consulting, the online youth English market in 2018 exceeded 20 billion yuan, with more than 6 million users. Among them, the online one-to-one market accounted for more than 50%. It is estimated that the market size will reach 35 billion yuan in 2019 and the number of users will exceed 10 million. With the advent of the 5G era, online education will usher in the next round of explosive growth. It is estimated that online penetration rate will exceed 50% in 2022. Online education is expected to replace offline as the mainstream learning method.
At present, there are many participants in the online youth English track, with more than 100 companies, but the two levels of market differentiation are obvious. The "Report" pointed out that the four leading companies VIPKID, 51Talk, DaDa, and vipJr occupy more than 90% of the market share. From the overall data, VIPKID, which focuses on foreign teachers in North America, ranks first in terms of the number of foreign teachers and paying users. 51Talk and DaDa English, which focus on foreign teachers in the Philippines, rank second and third respectively.
According to public information inquiries, the top four platforms have been favored by many capitalists and have completed several financings. 51Talk was listed on the New York Stock Exchange in June 2016, making it the first Chinese company to list in the United States. Online English education company.
Data source: public information query and collation
is an online children's English track where competition is fierce and the leading companies basically form. How can the newly established submarine column learn English gain a place in the market? According to "Heap of Mustard"According to the report, Li Wei, the founder of Creative Era, said that the company's investment in teaching, research and products exceeds 50% of the total expenditure, which will be the core advantage of Creative Era.
Bilibili: Tencent increased its holdings again.
According to Bilibili (hereinafter referred to as “Station B”) on February 10, the Schedule 13G file submitted to the US Securities and Exchange Commission (shareholders with more than 5% shareholding ratio disclosed their holdings) Announcement on the number of shares) shows that Tencent’s shareholding ratio has increased to 18%. Through its wholly-owned subsidiary OPH B Limited, it holds 10.9544 million Class Z ordinary shares, accounting for 4.5%; and through another wholly-owned subsidiary Tencent Mobility Limited holds 32.7952 million Class Z common stocks, which account for 13.5% of the shares. After the news of
was released, the stock price of station B rose all the way last week, closing at $28.69 per share, a record high, with a market value of over $9 billion. Image source of
: Wind
This is the second time that Tencent has increased its shareholding in Station B after the listing of Station B. Station B received investment from Tencent for the first time in 2015, and Tencent held approximately 5.2% of its shares before listing. In October 2018, Tencent Holdings made a $317.6 million cash investment in Station B. Tencent's shareholding in Station B increased to approximately 12.3%, becoming the second largest shareholder of Station B. After that, Station B announced its alliance with Tencent and reached a strategic cooperation. The cooperation content includes the upstream and downstream of the ACG ecological chain such as animation and games. The form of cooperation includes cost sharing, investment promotion, open priority investment rights and interoperability of film libraries. The full name of
B is Bilibili, and it is also nicknamed "Xiaopozhan" by netizens. In 2009, Mikufans, the prototype of Station B, was officially launched. The early station B was just a gathering place for two-dimensional enthusiasts. In March 2018, Bilibili was listed on NASDAQ in the United States, becoming the world's first share of the two-dimensional culture. Station B now has more and more content classifications and a wider coverage, providing diversified products and services such as videos, live broadcasts, games, advertisements, and comics.
According to Guosheng Securities’ research report on Station B, “Successful Breaking the Circle is only the Start, Commercialization Determines the Height”, Station B is the mainstream video community for the younger generation. Compared with other video platforms, Station B has unique attributes: Kuaishou has more public domain traffic, more social connections than Douyin, younger than Weibo and faster user growth. The uniqueness of
B comes from its rich content ecology and strong user community. Today's B station is far more than the second dimension. The main content category of the current platform is life and entertainment, followed by games and animation. On the one hand, Station B vigorously develops pan-entertainment and serious content, on the other hand, it continues to increase investment in live broadcast services.
's comprehensive content out of the circle promoted the expansion of the number of users of station B. In Q3 of 2019, Bilibili MAU reached 128 million, an increase of 38% year-on-year, and entered a high-growth channel; at the same time, station B is also currently rare, except for Douyin and Kuaishou, the user growth rate remained at 30% year-on-year Above the platform.
Cultural and creative hot search
● On February 16, according to The Paper, the Propaganda Department of the Shanghai Municipal Party Committee recently issued the "Several Policies and Measures to Fully Support and Serve the Smooth and Healthy Development of the City's Cultural Enterprises in Epidemic Prevention and Control" (referred to as "Measures"). The "Measures" clearly stated that relying on the financial support funds for the promotion of the development of cultural and creative industries in Shanghai, cultural and creative enterprises that actively assume social responsibilities during the epidemic, donate various anti-epidemic materials, and participate in voluntary activities, as well as performing arts, cultural tourism, and e-sports Qualified small, medium and micro-sized cultural and creative enterprises, such as conferences and exhibitions, that are greatly affected by the epidemic, actively innovate and transform, have good credit, and are eligible for priority support. Coordinate the implementation of "reduction and exemption of corporate housing rent." Municipal state-owned cultural enterprises must earnestly implement the city’s "reduction and exemption of corporate housing rent" policy.
●On February 14, the National Bureau of Statistics released data showing that according to a survey of 58,000 cultural and related industries above designated size across the country, in 2019, the above-mentioned enterprises achieved operating income of 8662.4 billion yuan, an increase over the previous year on a comparable basis 7.0%. In terms of industry category, the operating income of the 9 industries of culture and related industries all achieved growth. Among them, there are three industries with a growth rate of more than 10%: news and information services operating income is 680 billion yuan, an increase of 23.0% year-on-year; cultural investment and operations are 22.1 billion yuan, an increase of 13.8%; creative design services are 1,227.6 billion yuan, an increase of 11.3%.
●Central Broadcasting Network reported on February 14, according to National BroadcastingAccording to the statistics of the CVB program ratings system of the State Administration of Taxation, from January 25 to February 9, the average number of users of cable television and IPTV nationwide increased by 23.5% compared with December last year, and the total viewing time increased by 41.7%. The average daily viewing time is nearly 7 hours. In previous years, the peak ratings were generally seen from the 30th to the seventh day of the New Year, but this year's ratings have been soaring. The total daily viewing time from the 10th to the 16th day of the year has increased by 3.2%.
●On February 12, the nomination of the 39th Hong Kong Film Awards was announced. The movie "Youth" won Best Picture, Best Director, Best Actor, Best Actress, Best New Actor, Best Photography Waiting for 12 nominations, became the most popular. In addition, the chairman of the Hong Kong Awards, Dongsheng Yee, announced that the board of directors has decided that this year will not hold the physical awards ceremony, but will be conducted by recording and broadcasting. This is the first time in the history of the Awards that the physical awards ceremony has been cancelled.
Picture source: Douban movie
● February 12 news, recently Beijing Film Association, Guizhou Film Projection Industry Association, Fujian Film Association and other institutions have issued statements calling for the current epidemic to reduce or exempt movie theater rents. The statement stated that during the epidemic, the cinema was a crowded place. With the withdrawal of many films during the Spring Festival, the cinema has suspended screening activities, which accounted for a huge loss in the first quarter, which accounted for one third of the cinema's annual revenue.
●On February 10th, the 92nd Oscar Awards ceremony was held at the Dolby Theater in Los Angeles. The black comedy "Parasite" directed by Korean director Bong Joon-ho was a blockbuster, winning Best Picture, Best Director, and Best Four awards for international film and best original screenplay. Image source of
: Douban movie
●On February 10, Douyin announced the launch of the "Online Not Closed" campaign, offering 300 million traffic support to offline merchants across the country, and united with massive engines through online group purchase pre-sale and online live broadcast There are two major ways to share products to help offline businesses open up online promotion channels. Douyin and Juliang Engine will open a green channel for the merchants participating in this event to share the rights of live broadcast products, and give them priority in helping them enter small stores and open the group purchase pre-sale function. Merchants with an enterprise account can pre-sell preferential products during the epidemic through short videos and payment coupons.
●On February 10th, the "2019 Chinese Contemporary Literature Latest Works Ranking" sponsored by Beijing Literature Monthly was announced. A total of 20 works in 4 genres including novellas, short stories, reportage, and prose essays were selected. There are 5 works in each genre on the list, and these works have also pushed a list of literary "home" reading materials for readers during the epidemic. Among the novelettes on the list, "post-80s" writers dominate, accounting for four. The short stories and essays on the list have become a highlight of cultural and historical writing.
●On February 10, the official website of the State Administration of Press, Publication, Radio, Film and Television showed that a new batch of domestic game version numbers had been issued in 2020, with a total of 53 games, and the approval time was February 10. Among them, Sanqi Mutual Entertainment's "What is this garbage", NetEase's "Fantasy Westward Journey Web Edition", Tencent's "Spiral Storm", Ali Mutual Entertainment's "Three Kingdoms Fantasy Continent", Changyou's "Contract Academy", and Chinese mobile games "Spinning Flying Knife", "Garden Lian Meng Xiao", and Bilibili's "Dream Development Project" were approved. Image source: Official Weibo
Rongcheng Cultural and Creative Circle
●On February 13, the Sichuan Provincial Department of Culture and Tourism organized the "welfare" in the policy documents at all levels involving the cultural tourism industry and formed the "Responding to the Novel Coronavirus Pneumonia Epidemic Support Document" "Summary of Relevant Policies for Tourism Enterprises" and issued to the cultural and tourism administrative departments of each city (state) and relevant provincial cultural and tourism industry associations to help cultural and tourism enterprises and related departments make full use of tax relief, expense relief, and financial support , Labor insurance support, and temporary withdrawal of tourism service quality guarantee funds, fully support cultural and tourism enterprises to overcome the epidemic and develop steadily.
●February 12 news, in response to the epidemic, the Cultural Center of Wuhou District, Chengdu, carefully designed and launched a hundred excellent public welfare courses and a "Cultural MOOC" column, which contained a wealth of public cultural content. It is reported that the teachers in each course are industry experts and they are full of professionalism. The course covers painting, photography, musical instruments, opera, seal cutting and many other categories, and each category contains many detailed contents.
Contributor Wu Jiaxi Duan Lian
Daily Economic News
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