Guide: won the Weibo variety show TOP1 list with a perfect score of 100 points in only 3 hours after the official announcement. Mango TV launched the nation’s first original sound interactive companion reality show "Please listen to my friends" on February 19th. , What are the advantages behind the fiery?
Text | How do you celebrate the Spring Festival when Niessing
stays out?
During the critical period of epidemic prevention and control, many people may also have the quietest Spring Festival ever. In the 1970s and 1980s, the whole family listened to the sounds from this small black box in front of a radio. Various programs such as storytelling, popular songs, traffic information, and various programs became the daily companions of the people. So in the home of the Internet era, what do we use to accompany and comfort the public?
According to the latest requirements of the State Administration of Radio and Television, major platforms need to strengthen the supply and dispatch of high-quality content, better accompany the people at home, and enrich the spiritual and cultural life. TV programs once created a scene of empty alleys for thousands of people. At another special moment, the "sound"-based "Friends, please listen" leverages the media to empower traditional sound forms, not only regaining the interest of the older generation of sound lovers , Let the younger generation feel the charm from the radio wave.
On February 19th, this program was officially launched exclusively on Mango TV. As soon as the program starts, 10 full-end hot searches will be harvested. Undoubtedly, with the help of voice interactive live broadcast and reality show to convey multiple happiness, listen to and share the stories of people around you, "Friends, please listen well" will become an ideal choice for a family carnival.
What does "tell your story" mean?
He Jiong, Xie Na and Yi Yang Qianxi, what do they have in common?
, as the three resident guests of "Please listen to my friends", in the group name collection activity previously launched by the official Weibo, netizens turned into ghosts. The "Three True Fires" won the No. One, "He Jiong's "Ji" is a fire, the enthusiasm of Xie Na, the goddess of the sun, is like fire, and Yi Yang Qianxi's "Yi" is three fires." Netizens expressed their expectations for the show in their interpretation. "I don’t know what kind of sparks the three-fire combination will create." And when the "Friends please listen well" premiered online, I returned to the place where my original intention started, and hit the hearts of the people with warmth. The warm-hearted companions of Qian Xi’s younger brother, broadcaster Zhou Zhennan, and Wang Qiang, their warm interaction in the program made the cabin laugh constantly.
The first domestic original audio interactive companion reality show "Listen well friends" returns to the simple way of communicating with voice, and is committed to letting the audience confide each other's voices without any interference. Specific to the program settings, in "Please listen to my friends", the guests share and listen to the audience's stories through various methods such as calls, phone calls, and letter sharing, and answer "100,000 whys" from strangers attentively through two-way communication The collision is a whimsical idea. As Yi Yang Qianxi said in the live broadcast, “I can encounter many different life styles, which are very precious.” A listener at
shared his worries in the live broadcast: Do you want to send your parents to a nursing home? This question actually speaks to the aspirations of many children who are working hard outside. In this regard, Xie Na warmed up the audience's confusion: "For the elderly, the most important thing is a sense of security. No matter what decision you make, as long as he has a sense of security in his heart, he will know that you have always been the most caring person. So you need to communicate once and tell each other the feelings you most want to express."
Faced with young people’s "tucao" parents nagging, He Jiong said as a "comer": "There must be such a thing around your parents. Worry, children will have a period of hope that they have more space. But when you really leave home and go to society, especially when you are far away from home and your parents are older, you want to hear the nagging of your parents again. They are a little harsher and may not have a chance." When asked how to deal with "bear children", Yi Qianqianxi said from the perspective of peers that in fact, looking at the children upright is the best way. "Sometimes we would say unscrupulous or even serious things to the people around us. We don't think it matters to ourselves. Instead, we forget that we are the closest people to him, and what we say is what they take the most to heart." He said.
In "Please listen to my friends", everybody who calls into the hotline to participate in the live broadcastOr the audience whose letters throw up doubts are the most ordinary ordinary people, and their confusion represents the aspirations of different groups. Similarly, the three anchors gave listeners suggestions based on their own life experiences and life perceptions. Their "showing up" not only made the suggestions more effective and persuasive, but also more likely to resonate with the audience.
Intergenerational relationships, career dreams, and love and marriage are closely related to the proposition of the era of "telling Chinese stories". The booming video website plays an important role in it. "Chinese stories" should not only serve as the starting point for content creation, but also Become a foothold for feedback creation.
"I am your best listener and also your best friend" is the underlying logic of "Listen to Friends", sincere, true, and true. This program is not only a multi-prism reflecting the world, but also the emotions of the audience And the export of the story. On the Douban client, the netizen "Space Pilot" said that it feels really good to use such a warm program to relieve fatigue after a busy day.
The new media form of
brings the charm of sound into the new century. With the development of the mobile Internet and the application of 4G technology, a large number of mobile audio clients are online, and the continuous rise of new media also allows people to receive information. The ways of entertainment and entertainment are becoming more diversified and individualized. As the Queen’s "Radio Ga Ga" sang, "Our ears have almost been forgotten." At the same time, the trend of multi-functional integration of various media is gradually increasing. Obviously, traditional media has begun to create programs from the perspective of media integration, and cross-screen interaction, linkage between stations and networks, two micro-one stations, etc. have become new methods for the dissemination of variety show content. In this context, Mango TV’s original variety show "Listen well, please" came into being. As the most fluid and accompanying medium, the integration of "voice" with the Internet shows a more powerful space.
Compared with the past period of time, the program has been deeply cultivated in the media integration strategy. This program uses "sound" as the media to realize the combination of traditional media and new media from a new perspective.
On the one hand, "Friends, please listen well" is divided into two broadcast stages: interactive live broadcast and reality show. The live broadcast started on January 2nd, and the reality show will meet the audience on Mango TV at 12 noon every Wednesday from February 19th. In live broadcasts, listeners call in, anchors call out, and through voice interaction, "Friends, please listen well" allows people to re-experience the beauty of voice communication.
On the other hand, the show also initiated story discussions on the official WeChat, and simultaneously launched a micro-live broadcast on the official Weibo. Friends of the activities held during the Spring Festival, please listen to the voice solicitation contest, which also gained extensive participation from netizens. Netizens use sound to record the taste of the year. The collision of pots and pans on New Year’s Eve, the sound of firecrackers at the time of the bell ringing, the blessings on the New Year’s Eve dinner, even the nagging of mothers and the truth of fathers are all the sounds of the New Year .
uses sound to tell Chinese stories and convey the atmosphere of the New Year. The multi-dimensional new media form empowers the sound to bloom again and warm people's hearts.
Sense of companionship, responsibility, and happiness,
This show has a record of sincere and sincere
following the camera. The audience saw three friends unlocking new samples of young lifestyles, using voice interaction as the carrier, "Please listen carefully" to find More ways to connect young people’s lifestyles. What's more worth mentioning is that the program has a distinctive picture texture, beautiful photography, comfortable colors, and cute illustrations. The warm atmosphere created by the program has won praise from the audience.
Before the live broadcast, people outside the reality show screen are not so much the audience of the show, it is better to say that the three anchors and flying guests are the listeners. "I want to hear your story and your expression." In the program "Listen to my friends", the whisper that everyone buried in their hearts may really be able to be told to the world, coupled with continuous media interaction, Participation in the show is to accompany the audience. As a netizen commented: "After listening to the live broadcast, I will watch the variety show. There are laughs and tears. I have learned a lot of things that I have never experienced. Thank you for the afternoon time.The warmest company in the world. "
has been live broadcast three times before. Before the live broadcast, the official WeChat topic of "Please listen to my friends" will be published. After the live broadcast, the official Weibo will discuss the questions raised by the audience during the live broadcast. "Done after the breakup. What is the saddest thing? "What would you do if you have a generation gap with your family?" "What is the most wronged thing in the workplace?"...These topics are based on the Chinese social and cultural context, covering emotional relationships, intergenerational Communication, workplace problems, etc., it seems that every narrative in "Please listen to my friends" is actually a microcosm of you and me, with broad-spectrum significance.
In addition to the eternal typical issues such as mother-in-law and daughter-in-law relationship, men and women relations, " "Friends please listen well" in the live broadcast also has discussions and sharing based on current hot words, such as "the skin boy of relatives, should I educate him", "Do you wear long pants in winter?" and other very grounded topics. In the live broadcast on January 15th, a listener called into the phone to talk about his distress, "I like to wear my girlfriend's fleece pantyhose, but my roommate laughs at it." Yi Yang Qianxi heard that she wanted pantyhose. Links.
has laughter, warmth, healing, and deep-seated ideological enlightenment. The multiple reflections of the program have become a mirror of society.
For every listener’s heart, "Friends, please listen" is not a textbook The standard answer is to provide suggestions and allow netizens to participate in the discussion. When repeaters who want to apply for the Chinese opera call to talk about their stress and anxiety, Yi Yan Qianxi, who participated in the slow variety show for the first time, talked about her exam Learning experience encourages the audience, while playing Amway like a school representative. He Jiong also said: "You have to solve the pressure on you, even in one place, it will be much better. "He also told this audience with a dream of director that he could be a director if he did not graduate from Chinese opera. When
faced friends borrowing money and not repaying it, He Jiong said: "Many people now think that you can have friends without rejecting others, but in fact That's not the case, it's not that friends are responsive to requests. We can't teach you specific ways to refuse, but what we want to tell you is that many times you have to protect yourself. "
takes care of every ordinary person's story in the rapidly developing modern China, with simple and delicate emotional companionship, a sense of responsibility to convey positive values, and a sincere appearance of happiness. In this short holiday, I accompany my family and precipitate Soul, "Listen well, friends" is a good choice for listening and watching without going out.
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