Since the occurrence of "pneumonia", the entertainment industry across the country has been negatively affected to varying degrees. In terms of film and television, the film market can be said to have no revenue for more than a month. After
announced the withdrawal of the Spring Festival film, other films that were originally planned to be released in February have also been announced.
is not only domestically produced films, but also some foreign films that have become very passive because of this "epidemic".
Some foreign films that were originally planned to be released simultaneously in the Chinese mainland market are now becoming battered. The movie with the most attention should be the new work "Mulan" that Disney plans to release in March.
In 1998, Disney produced an animated film "Mulan" based on the character of Mulan. The global box office exceeded 300 million U.S. dollars, which was considered very successful. It's a pity that the film was not released in mainland China at that time, so this live-action version based on the animated film "Mulan" was specially prepared for Chinese audiences. This time,
is even more in the live-action "Mulan" film. We invited several well-known Chinese artists, Liu Yifei, Donnie Yen, Gong Li, Jet Li, Zheng Peipei and so on.
"Mulan" was originally scheduled to land on the North American theaters on March 27, and then in accordance with the usual style of Disney films, mainland China should be released simultaneously with North America. Then "Mulan" will also land on domestic theaters on March 27.
Of course, what I just said was a plan. Now something has changed. Because of the "pneumonia" issue, the release date of "Mulan" in the mainland has not been approved. Therefore, it is still unknown whether "Mulan" will land in domestic theaters on March 27.
Moreover, even if the "epidemic" is really as expected, it will end at the end of February. At that time, the films that you want to release will definitely get together, and the country will definitely support the release of domestic films first. At that time, the release of "Mulan" will naturally be delayed.
So now there are only two options for Disney.
First, "Mulan" was released as scheduled, temporarily shelving the Chinese mainland market. When "Mulan" has been approved for release, the publicity of the release will be carried out. This choice of
may have to bear the impact of some pirated hard drives. After all, the piracy business in Mainland China is developing relatively quickly.
also has the influence of "Mulan" reputation. If the word of mouth is good, the domestic audience will naturally support it; if the word of mouth is not good, "Mulan" may really lose its box office revenue in mainland China. The second option for
is to postpone the release of "Mulan" worldwide. This will also be the best choice for Disney. There is still more than a month to go until March 27th, and the postponement of the release can definitely be dealt with. Moreover, the postponement of the film's release is something that audiences are accustomed to.
So the postponement of "Mulan" worldwide is indeed a way to get the best of both worlds.
Of course, when "Mulan" will be released depends on Disney's own ideas. As a Chinese audience, you can only look forward to this film about Chinese historical figures.
After all, the most important thing for us now is to stay at home with peace of mind and lie down to contribute to the country. Finally, I still hope that this "pneumonia" can dissipate soon, Wuhan, come on!
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