The citizens who stay at home today have an additional theater movie that can be watched online-on the evening of January 30, the movie "Fat Dragon Crossing the River" originally scheduled to be released in theaters on February 14 was announced, and today it was changed to Broadcast on the Internet, this is the second hospital-to-network movie after "囧Mom". Prior to this, the national authorities had not yet responded to the behavior of "囧Mo", and the second case had arrived within a week. There have also been widespread disputes on the Internet about "owing a movie ticket" and "breaking the basic rules of the industry."
"囧Mom" first eats crabs. The movie premiered on the cinema network
. The two incidents where the cinema film changed to the network broadcast were like this. On January 23, Xu Zheng’s self-directed and self-acted Spring Festival movie "囧 Ma" was withdrawn from the Spring Festival file due to the epidemic and 6 other films. On January 24, "囧 Ma" suddenly announced that it would be broadcast online for free. For a time, netizens said that "Xu Zheng owed a movie ticket", while the film industry condemned this kind of "undermining the basic rules of the industry".
According to public information, the producer Huanxi Media signed an agreement with ByteDance on the second day of the withdrawal of "囧Mother" and cancelled the previously signed guarantee release agreement. ByteDance will send Huanxi Media to Huanxi Media, a wholly-owned subsidiary of Huanxi Media. Xi paid at least 630 million yuan as the price. The
cinema chain "gets fired", claiming that it undermined the basic rules of the industry.
stirred up waves with one stone. After the announcement of "囧母" to be broadcast online, the Zhejiang film industry quickly condemned the network premiere of "囧母" Afterwards, film industry practitioners in Shanghai, Nanjing, Xuzhou, Suzhou and many other places issued the "Joint Statement on the First Broadcast of Movies Online", claiming that the behavior of "囧Mom" was a violation of the basic rules of the industry, and that the film producer ignored the interests of others .
Later, there was an "Urgent Request for Requesting the Competent Authority to Regulate the Window Period of Movies" with the clear source of the inscription on the Internet. The inscription included Jinyi, Wanda, Pacific, Dadi, Fortune Blue Ocean, Poly, etc. which almost covered China. Companies in mainstream theaters "asked for instructions" saying that "囧Mom" was first broadcast for free on the Internet. "It means that the current movie release window has been crushed. The revenue of theaters is at odds with the payment model that the industry has cultivated over the years. Trample and deliberately sabotage the current Chinese film industry and distribution mechanism"; "will play a destructive lead"; "obviously violate the global rules of the film industry and violate the market principle of fair competition, which will be harmful to the entire Chinese film industry The healthy development of China has caused extremely adverse effects.” But so far, the competent authority has not yet given a clear response.
"Fatty Dragon Crossing the River" was rebroadcasted with the same trend, but did not cause too many waves.
Although "Fatty Dragon Crossing the River" seemed to be pushed to the cusp of the storm, it chose to broadcast on the official announcement at around 23 o'clock in the evening. However, the reporter found that as of now , No industry association has issued a condemning statement against it.
Regarding this, the manager of a theater in Nanjing told reporters that the difference between "Fat Dragon Crossing the River" and "囧Mom" is too big. "囧Mom" is a Spring Festival movie, and "Fat Dragon Crossing the River" is a Valentine's Day movie. Whether it is the size of the movie itself or the schedule, the popularity and audience expectations are not at the same level. The impact of their box office on the theater It's also completely different. Moreover, "Fat Dragon Crossing the River" has not officially entered the publicity schedule. The film itself has no publicity, and it does not match the Valentine's Day temperament very well, so the cinema has not invested much, and the netizens don't know it well. To sum up, most of the news about the change to the webcast of "Fat Dragon Crossing the River" is not made in the heart.
It is worth reminding that the reporter saw that, unlike "囧Mom", which is completely free to watch, "Fat Dragon Crossing the River" is limited to VIP members of two video platforms.
The misfire of the Spring Festival stalls may evaporate 7 billion box office
According to industry sources, according to the current Chinese film box office model, a movie that is shown in theaters will receive special business tax and special funds for the film industry at the box office. Divided with the producers and distributors, under normal circumstances, movie theaters and theaters will share 57% of the box office. If theaters choose to be screened online, the theaters and theaters will not receive this part of the box office. In addition, movie theaters will use movie theater resources for publicity before movie theaters are released. For example, after the Spring Festival of "囧 Mom", reporters saw its patch trailers and window posters in major movie theaters. Therefore, the theater has invested a lot of human and material resources for the Spring Festival movie. After the movie was withdrawn, the movie was switched to online broadcast. Although the loss of the film owner was reduced, the interest of the theater and the theater was touched. WebcastIt is an act that violates the "Film Distribution and Projection Contract" and unilaterally changes without authorization and disrupts the industry.
At present, movie theaters across the country are basically closed for business. The reporter opened the APP of national box office statistics and can see that the data has been temporarily suspended since January 24. Before the outbreak of the epidemic, many brokerages predicted that this year's Spring Festival stalls would have a box office forecast of about 7 billion yuan, which shows that the collective misfire of the Spring Festival stalls has a great impact on the annual box office.
In this context, some film distributors said that in the first half of this year, there may still be cinema movies selected for online release. Affected by the epidemic, many movies cannot be released in theaters according to the original schedule, and video platforms pay for them. After it is released online, it will undoubtedly protect the income of film investors, but many small and medium-sized cinemas may face bankruptcy.
Yangzi Evening News/Ziniu News reporter Kong Xiaoping Wen, intern Ma Wenqian Video production
-
-
-
-
-
-
-
-
-
-