Recently, an online anchor sparked heated discussions among netizens for imitating Chinese track and field athlete Wu Yanni. On December 5, reporters interviewed Fu Jian, a well-known criminal defense lawyer and director of Henan Zejin Law Firm, regarding possible infringement is

Recently, an online anchor caused heated discussions among netizens for imitating Chinese track and field athlete Wu Yanni. On December 5, reporters interviewed Fu Jian, a well-known criminal defense lawyer and director of Henan Zejin Law Firm, regarding possible infringement issues.

It can be seen from the video that the female anchor is very similar to Wu Yanni in terms of clothing, hairstyle, and makeup. During the live broadcast, she constantly repeated Wu Yanni’s iconic actions, accepted gifts with clearly marked prices, and provided specific performances. For example, fingering, squats, handstand, scud, acupressure board, handstand opening and closing, one-word horse, random dance, etc.

The live broadcast of this female anchor attracted many netizens to watch because of her resemblance to Wu Yanni. Many netizens believed that monetizing the image of an athlete was extremely disrespectful to the athlete himself. In this regard, a reporter from Xiaoxiang Morning News interviewed Fu Jian, a well-known criminal defense lawyer and director of Henan Zejin Law Firm, to analyze the legal issues that may be involved.

Fu Jian believes that the female anchor has violated Wu Yanni’s portrait rights by imitating Wu Yanni’s clothing, makeup and iconic actions without her consent, in order to attract audience rewards and gain profits, which is a commercial use of Wu Yanni’s portrait.

If the female anchor’s behavior has obvious commercial purposes, imitating Wu Yanni’s image to attract audience rewards and obtain economic benefits, and there is a certain competitive relationship with Wu Yanni, such as competing for audience attention, reward resources, etc., it may constitute unfair competition. .

Fu Jian believes that even if she does not clearly impersonate Wu Yanni herself, the behavior of the female anchor may confuse or associate the audience to a certain extent, mistakenly believing that the anchor is somehow related to Wu Yanni, thus affecting Wu Yanni's image.

If the female anchor has inappropriate words, deeds or performances during the imitation process, causing damage to Wu Yanni's reputation, such as spoofing, distorting, slandering, etc., which will lead to a lower public evaluation of Wu Yanni, and may also constitute an infringement of her reputation rights.

Xiaoxiang Morning News reporter Deng Shuwen

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