On November 28, 2024, the launch ceremony of the first Asian Art Film Festival was held at the Hengqin Culture and Art Center. More than 400 guests from the domestic and foreign film and television industries attended the ceremony. At the same time, the "Glory Years Classic Movie

On November 28, 2024, the launch ceremony of the first Asian Art Film Festival was held at the Hengqin Culture and Art Center. More than 400 guests from the domestic and foreign film and television industries attended the ceremony. At the same time, the "Glory Years Classic Movie Poster Exhibition" was also held simultaneously at the launch ceremony, where 100 New China classic movie posters "gathered together."

Asian Art Film Festival is hosted by the Asian Art Film Association and the Macau International Art Film Association, with the People's Livelihood Affairs Bureau of the Hengqin Guangdong-Macao Deep Cooperation Zone as a supporting unit. The organizing committee of the

Asian Art Film Festival announced the "Macau Cultural Communication Ambassador" at the launch ceremony, with Macau's outstanding young actor Liang Hongli as the "Ambassador". Li Jiaming, member of the National Committee of the Chinese People's Political Consultative Conference and deputy director of the Foreign Affairs Office of the National Committee of the Chinese People's Political Consultative Conference, issued a letter of appointment to him.

According to reports, the purpose of the Asian Art Film Festival is to focus on discovering and promoting films with distinctive artistic styles and unique artistic explorations in the Asia-Pacific region and even the world. It will promote the exchange and integration of multiculturalism, promote the development of the film and television industry, and cultivate outstanding talents. Play an active role in film talent.

It is worth mentioning that the jury chairman of the first Asian Art Film Festival is served by the internationally renowned film master Marco Muller. He has served as Venice International Film Festival, Locarno International Film Festival, Turin International Film Festival He is the chairman and artistic director of the Film Festival, Rotterdam Film Festival, and Rome Film Festival. His films have won important awards at the Oscar International Film Festival, Cannes Film Festival, and Berlin International Film Festival many times. It is understood that Marco Muller has long paid attention to and supported the Chinese film industry, and has promoted outstanding Chinese filmmakers such as Zhang Yimou, Chen Kaige, and Tian Zhuangzhuang to the international stage. He is a well-deserved heavyweight in the field of film art. The jury members also include Australian David White, who is an American Academy Award judge and the winner of the 88th Academy Award; Zhao Fei, a famous photographer and China’s only Oscar judge; a fifth-generation director and a member of the Venice International Film Festival Gold Award winner Liu Miaomiao; famous director, Golden Rooster Award winner and director of the Directing Department of Beijing Film Academy Wang Rui; famous director, photographer, Golden Rooster Award and Golden Horse Award winner Zheng Hua, etc.

It is understood that the film festival organizing committee has carefully designed 9 special award units based on the characteristics of art films to encourage originality, exploration and diversity in style and subject matter. For example, the "Pioneer Wave Unit" aims to reward artistic films that pursue the ultimate stylization; the "Country Chronicles Unit" aims to find roots in the countryside and discover the beauty of hometown; the "Female Light Unit" emphasizes female narratives, female perspectives and female stories; "Bay Area "The Sound of Waves Unit" tells the story of the Greater Bay Area and the historical changes of the Greater Bay Area; The "Modern Currents Unit" focuses on films with the main theme of the spirit of the times and heroism; the "Drama Film Unit" combines Eastern and Western stages with light and shadow art; the "Fantasy Animation Unit" selects science fiction films with unconstrained and whimsical ideas, animation films; the “Discovery and Pursuit Unit” is specially set up for documentaries.

What is particularly novel is that the Asian Art Film Festival Organizing Committee has specially set up the "Third Eye ~ Artist Jury Award Unit", which is a team composed of directors, actors, screenwriters, photographers, artists, producers, musician, The "artist jury" composed of outstanding people from all aspects of society, including artists, dancers, hosts, sports stars, media reporters, entrepreneurs, etc., aims to penetrate the jury's voice monopolized by film authorities and express their own independent artistic judgment. The result is a crowd-pleasing film that gets the credit it deserves.

Yang Jianhua, Chairman of the Organizing Committee of the Asian Art Film Festival, said: "The criteria for award-winning films at the Asian Art Film Festival are not just about the market, not just about the box office. They reject the temptation of the world and compromise with it. It should be the true nature of the film creator." True observation and perception is a free spiritual flight between heaven and earth; its pursuit and expression of beauty are not fettered by seeming authority; it always pays attention to the destiny of mankind, and also focuses on the various situations in the world, calling for fairness and justice, and having the rationality and courage to express , and his loving-kindness to the general public has never been lost.”

At the launch ceremony, the Asian Art Film Festival also signed cooperation agreements with three related organizations, the "Macau International Youth Performing Arts Festival", the "Hong Kong Bauhinia International Film Festival" and the "Macau International Children's Film Festival", becoming strategic partners. This move unites the literary, artistic, film and television forces of the Greater Bay Area and creates a broader stage for the development of the cultural industry in the Greater Bay Area.

It is reported that the first Asian Art Film Festival Awards Ceremony is scheduled to be held in Macau in late April 2025. The award named after the "Golden Haiyan Award" will begin recruiting films from around the world from now on. As an extremely rare art film festival in Asia, It will receive enthusiastic attention and active participation from the majority of film professionals. The awards ceremony will invite celebrities and winners from the international film industry to gather together to witness the glorious moment of this film event.

text｜He Yezhou