In recent years, the online live broadcast industry has developed rapidly, with a variety of content including live broadcasts with goods, medical and health care, legal consultation... Previously, some media revealed that not all of Lian Mai’s netizens in the live broadcast room

In recent years, the online live broadcast industry has developed rapidly, including live broadcasts with goods, medical and health care, legal consultation... the content is diverse. Previously, media revealed that in the live broadcast room, not all of Lian Mai’s netizens were real. Many of them were “trustees” who were hired to enhance the atmosphere of the live broadcast room and attract traffic. The industry also called this group “Mai Hands”.

Some consumers told reporters that because they believed these false stories about Lianmai, it was difficult to protect their rights after recharging thousands of yuan to purchase courses. In addition, the reporter's investigation found that around the "Maishou" part-time job itself, there has also been a recruitment scam that relies on recruiting people to earn commissions.

What are the "real" pitfalls behind Lianmai's "fake" drama? How to effectively manage the live broadcast ecosystem?

In a live broadcast, even Mai and the three people were "Mai Hands"

"Mai Hands" chaos frequently appeared in various live broadcast rooms

"Hello, I am the emotional anchor Teacher Zhang..."

12 noon Click, an emotional anchor who calls himself "Teacher Zhang" starts broadcasting.

entered the live broadcast room and was greeted by a 34-year-old woman named Tian. Ms. Tian said that her husband passed away and she took care of her children to earn a living, but her sister-in-law always introduced people with disabilities to her. "She has collected all the gifts. I have to get married whether I want to get married or not."

This live broadcast was a relatively complicated "Three Mai", and then my sister-in-law and brother-in-law entered the live broadcast room. , telling his own difficulties.

△The three characters in Lianmai were all played by hired "Mai players"

According to the reporter's understanding, the three characters appearing in this live broadcast were all played by hired "Mai players". "Mai Shou" refers to the "character actors" who enter the live broadcast room to interact with the anchor. On the

network platform, there are many posts recruiting "Mai Hands". Recruiter Wang Qian (pseudonym) said: "Some emotional anchors need people to interact in the live broadcast room. He will find some 'Mai Hand' actors with lines and scripts, and the time is about ten to sixty minutes."

reporter at Searches on major platforms found that "Mai Shou" not only exists in emotional live broadcast rooms, but also in legal consultation and course teaching fields. In a health-preserving live broadcast room, an anchor taught everyone to rub their hands, saying that they were "energy hands" that could help netizens solve their physical discomforts even though they were connected to the microphone over the air.

△A health-preserving live broadcast room is using "energy hands" to solve the problem of those who are unable to connect to wheat.

"Normally, a single wheat hand costs 50 cents to one yuan per minute. The track of 'Mai Hand' is particularly wide, including emotions, parent-child, and law. , make-up, blind dates, etc.," said Liu Cheng (pseudonym), who claimed on the Internet that he needed to recruit a large number of "Mai Hands". Is it worth it for the "anchor" of the

online live broadcast room to pay someone to act? Liu Cheng said that "Mai Shou" can not only increase popularity and liven up the atmosphere, but some of them can also bring considerable income after attracting traffic through weird and bloody scripts.

A partner of a well-known domestic mcn agency told reporters that in addition to bringing goods and earning rewards, many anchors use "Mai Shou" weird scripts to attract fans and divert traffic to private areas to make profits. "After the broadcast, there will be one-on-one connections or paid courses, which can be monetized in the private domain."

What are the traps behind "Mai Hand"?

On the Black Cat complaint platform, reporters found many complaints about impulsive consumption caused by the lack of microphone connection in the live broadcast room. Ms. Wang from Sichuan told reporters that in July this year, she watched a live broadcast of a planning literacy course on a certain platform, claiming that it could be used from elementary school to high school to help children develop good study habits.

Ms. Wang said: "In the live broadcast room, the 'parents' will say that after using this course, their children went from tens to 90 points, and the effect is amazing."

Under impulse, Ms. Wang spent I spent nearly 3,000 yuan to buy courses for my children, but they did not achieve any of the effects promoted in the live broadcast room. I wanted to apply for a refund and found that there was no way to complain.

reporter’s investigation found that “Mai Shou” cooperated with anchors to perform exaggerated scripts. In addition to being suspected of false propaganda and inducing consumers, it also gave rise to some new problems – many social platforms or training institutions have begun recruiting “Mai Shou” The promotion claims that you can easily earn several thousand a month by taking part in a part-time job to take orders.

△Screenshot of recruitment promotion for "Mai Shou" on the Internet

Ms. Yang from Hebei told reporters that she participated in a part-time project called "Popular Business School" platform because of a recommendation from her circle of friends, claiming to pay the team leader 999 Yuan can make money by writing novels, promoting short plays, etc., and of course, he can also be a "mai player".

Reporters have added multiple recruitment WeChat accounts. As Ms. Yang said, anyone who wants to be a "Mai player" needs to pay a "group entry fee" or "team fee" first, and the price ranges from 200 yuan to 1,000 yuan. The other party said that if you join the team, you will have ready-made scripts and live broadcast resources.

However, many netizens reported that when joining these so-called teams, it is normal to have more players and less live broadcasts, and the money they make is actually the money they make. In the "Mai Shou" consultation group that recruiter Liu Cheng opened for reporters, there are content similar to how many days to get back the money every day, encouraging everyone to pay money to join the team.

How to deal with the "Mai Hand" chaos?

According to industry insiders, the "Mai Hand" chaos requires job seekers to sound the alarm on the one hand, and it also requires the live broadcast operation team to develop healthily and orderly under the supervision of the platform and relevant departments.

Liu Xiaochun, associate professor and director of the Internet Law Research Center of the University of Chinese Academy of Social Sciences, believes that it is necessary to regulate and crack down on content that seriously pollutes the online ecological environment on a larger scale.

If everyone doesn’t know that Lianmai is fake, then this kind of behavior involves the spread of false information and needs to be managed and prohibited by law.

If the audience in the live broadcast room is just watching the fun and knows that it is fake, then it is necessary to consider whether the content itself has any adverse effects, such as being vulgar, bloody, etc., and relevant personnel need to be managed.

Source: China Central Radio and Television China Voice