The 2024 Lunar New Year has just begun. Unexpectedly, there have been many box office tragedies, especially Huang Xiaoming's "Man in a Wig", which can be regarded as the number one tragedy in the Lunar New Year season from any aspect. At the same time, Huang Xiaoming, a billionai

The 2024 Lunar New Year period has just begun.

Unexpectedly, there have been many box office tragedies, especially Huang Xiaoming's " People with Wigs ". No matter from any aspect, it can be regarded as the number one tragedy in the Lunar New Year. Huang Xiaoming, who is also a billionaire actor, seems He also tore off the fig leaf of being a superstar.

has been in hiding for 4 years, and went offline in 9 days, with a loss of over 100 million. Huang Xiaoming broke the window of the tens of billions of actors.

Strictly speaking, "The Wig" is still in theaters.

According to the release notice of the movie, the screening period is from November 16th to December 15th, which is the common one-month release period in theaters. The movie is indeed still being released in theaters until 21:00 on November 26th. , the single-day box office of the movie was only 8,057 yuan, and the film schedule and box office share were both less than 0.1%. You must know that the movie has only been released for 11 days, and the cumulative box office is only a little over 4 million.

According to reports, the movie was completed in 2020 and has been in hiding for 4 years. The production cost exceeded 100 million, which means that all the producers’ money was wasted.

The filmmakers have also struggled, including Huang Xiaoming losing 30 pounds, competing against Jia Ling's " hot ", Huang Xiaoming bowing and apologizing at the premiere, etc., but the audience just didn't buy it, and there was no way the movie was actually there It was directly launched on the online platform on the 9th day after its release. As a result, it completely offended the theater chain, causing the movie to be effectively withdrawn from the theaters.

Of course, the film crew cannot be blamed for being too reckless. Before it was launched on the online platform, the single-day box office of "The Man in the Wig" was less than 10,000.

may have a chance of survival if it goes online in advance.

What’s embarrassing is that on the online platform, “Man in a Wig” ranked first on the list for one day, and the audience score was only 6.8. Get applause.

Huang Xiaoming’s box office collapse is undoubtedly a window on the appeal of the so-called tens of billions of actors.

As of now, the total box office for the whole year of 2024 is 39.9 billion, and it is 54.9 billion in 2023. Although there is still one month until 2024, the gap of 15 billion cannot be caught up, and the box office in 2024 is so deserted, those Ten billion actors have responsibilities.

Starting from the Spring Festival, Jia Ling's "Hot Hot" has the strongest promotion momentum in film history, but in the end it did not reach the expected goal of 5 billion.

This summer's summer season is even more troubled. Xu Zheng's " Retrograde Life " has a box office of only 359 million, and Chen Sicheng's "Decryption" has a box office of just over 300 million. There are also Nicholas Tse's " Customs Front " and Jackie Chan's " legend " Wait, it can be said that these so-called tens of billions of actors were stunned by the audience this year.

It’s just that Huang Xiaoming was particularly miserable this time.

also shows that the so-called box office appeal of superstars is a bubble, and the audience still buys high-quality movies.

html made 3 movies in 32 years. Huang Xiaoming was unwilling to bring another new movie, and collaborated with Jackie Chan, the cost exceeded 200 million!

For Huang Xiaoming, the failure of "Man in a Wig" has long been foreshadowed.

In 2019, the box office of " Heroes of Fire " starring Huang Xiaoming exceeded 1.7 billion, and it also won Huang Xiaoming an actor trophy.

This box office hit may have made Huang Xiaoming lose his way.

"Emergency Public Relations", " War of the Roses ", " Good Things Come in Twos " and other TV series are all of the type of domineering president.

The three films produced in the past two years, " You Are My Spring ", "Ordinary Heroes" and " The Last Truth ", have received poor reviews and the box office is not ideal. In addition, the negative public opinion of his girlfriend Ye Ke has left fans with no hope. The motivation of support has led to the result of "Man in a Wig" setting a new low in the box office of Huang Xiaoming's film career.

Of course, Huang Xiaoming’s national popularity is still there, and his audience popularity is not so easy to lose.

Huang Xiaoming will have many new films to be released next. Among them, "Sunshine Club" has been filmed and was screened on a small scale at the Shanghai International Film Festival. Huang Xiaoming also won the Best Actor Award for this film. However, "Sunshine Club" can be regarded as a work that favors literary and artistic films, and the box office may not be too high.

Huang Xiaoming’s real commercial blockbuster in the future should be "If I Still Meet You".

Tang Jili writes and directs it, starring Jackie Chan and Huang Xiaoming. The film has been started and has a budget of 200 million. It may be Huang Xiaoming's best chance to make a comeback.