Copywriter | Tiantian Editor | Nan Feng "Good Stuff" has received great reviews at the box office, "Crayon Shin-chan" has achieved great results, and even the re-released "Harry Potter" series has exceeded 100 million at the box office. It seems that the film market has begu

2024-12-11 07:16:04 entertainment 6484℃

Copywriter | Tiantian

Editor | Nanfeng

" Good Stuff " has gained a good reputation at the box office, and the " Crayon Shin-chan " movie has achieved great results. Even the re-released "Harry Potter" series has a box office of over 100 million. .

It seems that the film market in November has begun to recover.

Of course, even so, only the "cannon fodder" in the corner where no one cares will feel sad.

From " Winner " to " People in Wigs ", I thought that Deng Chao and Huang Xiaoming's film would be a hit in the film market in the second half of the year.

Unexpectedly, Jia Zhangke's "The Romantic Generation " directed by Jia Zhangke was directly praised as "the worst of the year" as soon as it appeared.

The real thing is seriously inconsistent with the publicity, and the large collection of materials is too abstract.

Jia Zhangke, there is no need to introduce too much.

As the "Grand Master of Art Films" in the Chinese film market, although this re-emergence is not as high-profile as commercial films, there are still many people who voluntarily support it.

Of course, judging from the box office results, this wave of "tap water" is still not worth the reputation of being popular on the street.

has been in theaters for 5 days, and the total box office is only 3 million, and the total box office is expected to be just over 5 million.

Who dares to believe that director Jia Zhangke, who has won the Cannes Lifetime Achievement Award, has the international movie queen Zhao Tao in his hands, and he actually produced the effect of "Tai San Er".

In 2024, the daily box office will be as miserable as only 350,000.

To be honest, at first I thought it was because the film schedule was too few and the box office was not good. But after watching the film, I fell silent.

Sometimes there is a reason why theaters do not schedule movies.

The film was shot over a span of more than 20 years. After its debut at the Cannes Film Festival, foreign media spoke highly of it and praised it in all aspects.

The old American "Hollywood Reporter" called it a "sublime and heartbreaking love story", France's "Liberation" praised the film as "extremely innovative", and "Rolling Stone" directly described it as "shocking".

In this regard, netizens who watched the video gave this feedback -

"It's good to make foreigners happy."

The story mainly tells the emotional lines of Qiaoqiao (played by Zhao Tao) and Brother Bin (Li Zhubin), a small town couple, who are separated and reunited, to show the development of the times. Since

is a literary film directed by Jia Zhangke, the audience can actually accept abstraction and is willing to see some traces of his previous works in it.

However, it is no exaggeration to say that "The Romantic Generation" almost uses a large number of irrelevant scrap materials, which are directly piled together without any proper techniques.

seems to be intended to depict the changes in people's thoughts and lives as the times develop.

But the video all relies on broadcasting to rigidly express the development of the timeline. When I saw it, I began to suspect that I had traveled back in time to an era decades ago when technology was not yet developed. Such a careless and perfunctory approach can be regarded as an alternative "performance art". .

In addition, the successive golden songs, coupled with the pictures with a sense of the times, turned the video directly into a large-scale medley of songs.

The plot is incomprehensible and slightly unexpected, and it coincides with the style of the MV. Movies like

are touted as "sublime and heartbreaking" when they are released in theaters. We don't know how lacking the spiritual world is in the United States.

Of course, in my opinion, Director Jia Zhangke’s unique lens language is still quite high.

Most of the films he directed before actually had no story to speak of, but in "The Romantic Generation", those lingering ambiguities and romances have been turned into a "hypermarket-style" anecdote.

took pictures of the changing times and the changes in the lives of ordinary people. We took pictures over and over from discotheques to KTVs to boats to buses. The main thing is that it has everything. You can pick and choose what you want to see.

It’s not that it’s bad to a certain extent, but in my opinion, with the level of director Jia Zhangke, “The Romantic Generation” can be presented with more advanced white space.

At the end, there was only silence.

Don’t let “artistic films” become a fig leaf for bad movies, and don’t try to tie the audience’s aesthetics.

It seems that every time a literary film is released, there will always be rhetoric similar to “a threshold is required to watch the movie” to belittle the aesthetic level of the audience who gave negative reviews. .

Everyone can't understand "The Romantic Generation", but they won't criticize director Jia Zhangke too much. After all, it goes without saying that his strength is great, and even one film cannot shake his position in the Chinese film market.

However, it is not uncommon for the public to use the title of "artistic film" as a fig leaf for bad films.

such as " burning winter ".

The promiscuous life of three depressed young people was either yelling and trying to steal things in a bookstore, or leaning together and passing ice cubes to each other with their mouths.

She was with him, she was with him, and it seemed that there was also him with him. Such ambiguous and explosive feelings can be made into a movie.

Use some large-scale flesh-revealing shots to add some effect, and this is a poor and boring movie.

Another example is "Qiao Yan's Thoughts".

This film at least has a storyline, and Xin Zhilei's acting skills are also remarkable.

However, the character design is very flat and the story line has no highlights. It deliberately creates conflicts but cannot find any logic to round it out. In the end, it is like a mess of yarn.

In fact, at the beginning, the film was promoted based on selling points such as "suspense" and "revenge".

But when the word-of-mouth box office performance was not very impressive, the word "artistic film" finally came as promised.

Indeed, when watching "Qiao Yan's Mind", I can feel the usual techniques of literary film directors, but this does not mean that I can excuse the story's unclear logic.

In this part, "The Mistake by the River " is actually quite well done. It is also a literary film, and the scale and suspense are very good.

Although the audience for literary films is not wide, if the film is really good, the audience can still find the shining points even if they can't appreciate it.

For example, Hu Ge's " stop and go ".

It is an extremely simple story, but it can write emotions so delicately and clearly. The warmth and touchingness completely make up for the thinness of the story itself, and it fills the gaps with full-bodied characters. It is really beautiful.

Therefore, the audience can still tell the difference between good-looking and bad-looking.

If you always use "artistic films" to bundle bad movies to whitewash them, then you are not pouring oil into the literary and artistic film market.

Conclusion

Talking back to "The Romantic Generation", I can only say that for a "master" like Jia Zhangke, box office and reputation no longer seem to be important.

Therefore, he cut whatever he wanted to give the audience unlimited room for imagination, allowing everyone to find metaphors in it to match the theme of "The Romantic Generation".

No wonder Big V said that this film is tailor-made for film critics. Everyone will always interpret their own understanding in it, regardless of whether it is correct or not.

In my opinion, the emergence of movies like "The Romance" has also made the domestic film market more colorful.

However, it doesn’t look so pure if it is embellished with unlimited praise from foreign media.