IT House reported on November 26 that the movie "Wolfs" with a gathering of Hollywood superstars set a playback record on the Apple TV+ platform, but it failed to receive a sequel. Director Jon Watts recently announced that he will no longer proceed with the "Two Wolves 2" movie.

it Home According to news on November 26, the movie "Wolves" with a gathering of Hollywood superstars set a playback record on the Apple TV+ platform, but it failed to receive a sequel. director Jon Watts recently announced that he will no longer continue to promote the "Two Wolves 2" movie.

"Two Wolves" movie hit

it House reported in October this year that the "Two Wolves" movie set off a global craze and became the most watched movie in the history of Apple TV +.

The film tells the story of two professional "problem solvers" with unsociable personalities who had to join forces for the first time to solve the big trouble they were involved in. However, the two people could not stand each other. A gag story for young people.

The film premiered on Apple TV+ in more than 100 countries on September 27, with the film generating its largest viewing peaks in the United States, United Kingdom, Canada, Australia, Italy, Mexico, Brazil and Germany.

Apple did not disclose specific data, but only said that the number of viewings of the "Two Wolves" movie on Apple TV+ increased by 30% week-on-week.

The battle between theatrical distribution and streaming media

Before the movie "Two Wolves" was released in September, it was reported that a sequel was being produced and would continue to be directed by Jon Watts. In just the past few months, Watts made a clear announcement No further progress will be made on the sequel.

it Home quoted the media report that this "parting of ways" is related to Apple's distribution strategy. Although Apple has performed well in the field of TV programs, it has repeatedly suffered setbacks in movies. Its film release strategy is similar to netflix, relying more on streaming media platforms, with theatrical release only as embellishment.

It is reported that Apple will begin to license some original content to other platforms to save costs and expand its influence. This strategy is designed to increase sales of its movie business and enhance the visibility of content.

This strategy led to conflicts with some of the film’s creative teams, and also affected the film’s overall reputation and box office performance.