On November 15, the 2024 China Golden Rooster and Hundred Flowers Film Festival "Gulangyu Forum" officially opened. At the forum, the China Film Association and Alibaba Pictures Beacon Research Institute released the "2024 Chinese Movie Audience Change Trend Report". Based on the

On November 15, the 2024 China Golden Rooster and Hundred Flowers Film Festival "Gulangyu Forum" officially opened. At the forum, the China Film Association and Alibaba Pictures Beacon Research Institute released the "2024 Chinese Movie Audience Change Trend Report". Based on the analysis of the report, Mu Chen, president of Alibaba Pictures Lighthouse Research Institute, launched a discussion and outlook on the future development trends of the Chinese film market.

This report is a joint effort between the Filmmakers Association and the Lighthouse Research Institute. Based on the professional capabilities of the Lighthouse Research Institute, it presents and analyzes the market situation, audience characteristics, consumption preferences, movie viewing motivations, movie viewing habits and other perspectives. Changes in the Chinese film market and audiences in 2024. The

report shows that the box office will be active during the 2024 holiday period, and women and audiences born after 1995 will become the main moviegoers in the movie market. In terms of content preferences, audiences favor the four major genres of movies: comedy, suspense, science fiction, and action. The supply of comedy genre films has made outstanding contributions to the box office. The analysis of the

report believes that in an environment where audience consumption tends to be rational and other entertainment activities compete for attention, movies should amplify the advantages and irreplaceability of movies over other forms of entertainment in terms of supply quantity, quality and richness of types. Continuously provide content that audiences like, allowing audiences to enter the theater, experience the theater, and stay in the theater. The

report pointed out that audiences need movies with eye-catching stories, ultimate emotional release, and strong topic resonance. Among them, the attractiveness of the subject matter and story, the impact of the visual effects, the excitement and the sense of refreshment are the main motivations for the audience to watch the movie; although the "resonant" content does not constitute the first motivation for the audience to enter the movie, it can trigger the reaction. The extensive discussion later helped the film to "break the circle" and escape the long tail.

"From the analysis of content supply quantity and box office contribution data, the potential of diverse content needs to be further explored and released." Mu Chen said that when the film market is seeking innovation and change, the overall, tracking and tracking system represented by the Lighthouse Research Institute This type of data research and analysis is an important basis to help Chinese filmmakers "understand" the audience and anchor the direction of innovation.

Text｜Reporter Wang Li
Pictures｜Provided by the organizer