Source of this article: Times Business School Author: Sun Huaqiu Source | Times Investment Research Author | Sun Huaqiu Editor | Li Qiantao On November 22, the 2024 "Influence·Era" summit with the theme of "Financial Convergence, Intelligent Manufacturing and Innovation" will be

Source of this article: Times Business School Author: Sun Huaqiu

Source | Times Investment Research

Author | Sun Huaqiu

Editor | Li Qiantao

On November 22, the 2024 "Influence·Era" Summit with the theme of "Financial Convergence and Intelligent Manufacturing for Innovation" was held Will be held in Shanghai. The summit is hosted by Guangdong Times Media Group Co., Ltd. and hosted by Times Weekly, Times Finance App, and Times Business School. On the same day, the ninth "Times Financial Golden Orange Awards" award ceremony will also be held grandly in Shanghai.

Currently, the "2024 Ninth Times Financial Kumquat Gold Medal Innovation Secretary" selection event is in full swing. This award aims to recognize board secretaries with outstanding performance in listed company governance, investment, financing, mergers and acquisitions, and the practice of esg. group.

As a well-known Internet game listed company in China, Kaiying Network (002517.sz) is guided by "creating high-quality game products that meet market demand" and is supported by the three major business systems of R&D, distribution, investment + IP, and is committed to To provide users with high-quality content services and in-depth gaming and entertainment experiences.

"Board secretaries not only need solid professional knowledge and rich business experience, but also need to have an open mind to master new technologies and adapt to the development and changes of the new era." Liu Honglin, secretary of the board of directors and chief governance officer of Kaiying Network, told Times Investment Research : “We must persist in consolidating our roots, keeping integrity and innovating, and have the courage to innovate on the basis of maintaining tradition to serve the public. "

Picture: Liu Honglin, Secretary of the Board of Directors and Chief Governance Officer of Kaiying Network

Listen more to the voices of all parties in the market

Before joining Kaiying Network, Liu Honglin had already worked in many companies. own solid footprints. He once worked at HNA Tourism Group Co., Ltd. and was responsible for project investment and management. There, he deeply explored every potential investment opportunity, carefully analyzed the pros and cons of each project, and provided key support for the company's investment decisions. With his keen market insight and excellent business capabilities, he gradually distinguished himself.

Soon, Liu Honglin served as the deputy general manager of the investment and securities department, director of the board of directors office and securities affairs representative at HNA Innovation Co., Ltd. This was a magnificent change of role for him. He not only participates in the company's investment strategic planning, but is also responsible for coordinating various tasks in the board of directors' office and handling complex securities affairs. Every board meeting and every information disclosure report embodies his hard work and wisdom. In the process, he continued to hone his professional skills and gained a deeper understanding of the securities market and corporate governance, which laid a solid foundation for his subsequent career as a board secretary.

Subsequently, with the desire for career growth, he explored new areas, went to another listed company to hold an important position, and accumulated rich experience. In 2019, he keenly captured the booming development of China's Internet gaming industry and decided to join Kaiying Network and served as the general manager of the board of directors office and securities affairs representative. In July 2023, Liu Honglin ushered in a new chapter in his career and was entrusted with the important task of serving as the secretary of the board of directors and chief governance officer of Kaiying Network.

Talking about his understanding of the profession of board secretary, Liu Honglin said: "The board secretary is a key window for internal and external communication of listed companies, playing an important role in displaying the company's image and connecting with regulatory agencies, media and investors."

He further explained Dao: "The responsibilities of the board secretary are multi-faceted. First, we need to ensure that the company's important information can be truthfully, accurately, completely and timely communicated to the market and regulatory agencies. This is the cornerstone of maintaining the company's credibility and compliance. At the same time, , we still want Actively shape and convey the company's positive image through various channels, such as press conferences, investor relations activities, etc. "

"The board secretary also plays the role of an 'information collector,'" Liu Honglin said: "We need to. Listen to voices from all sides, whether they are suggestions from investors or feedback from the market, and then effectively communicate this information within the company to help the company continue to optimize and improve."

At the same time, Liu Honglin also emphasized the coordination ability of the board secretary. importance.He believes that the board secretary needs to actively coordinate different functional departments within the company, such as finance, legal affairs, business and other departments, to ensure that the company can accurately and comprehensively display its value and information when displayed to the outside world.

In 2023, Kaiying Network achieved impressive results, with operating income reaching 4.295 billion yuan and net profit exceeding 1.4 billion yuan. As a listed company that has attracted much attention in the capital market, Kaiying Network has attracted various types of investment institutions and also has a large number of small and medium-sized investors. This complex and large investor lineup undoubtedly poses a great test to the communication and response ability of the board secretary.

In terms of maintaining investor relations, Liu Honglin believes that strengthening communication with investors is crucial. He said: "Kaying Network has arranged full-time personnel to answer the investor hotline to ensure timely responses to investors' questions. Not only that, the company will also hold regular performance briefings to explain the company's financial reports and operating conditions in detail, and through investment Participate in investor exchange meetings, roadshows and other activities to further deepen communication with investors.”

"With the rapid development of new media and the Internet, the role of the board secretary has become more critical. We need to continuously improve our adaptability and constantly innovate ways to communicate with investors." He continued: "Whether it is facing individual investors Whether they are large investment institutions or large investment institutions, we will patiently introduce them to the company’s development, current "

He further explained: "In addition to traditional communication methods, such as hotlines, emails and interactive platforms, the board secretary also needs to use on-site research and reception, online communication meetings, road shows, etc. Reverse roadshows and other methods to enhance interaction with investors. With the focus of investor groups, we improve the quality and efficiency of information disclosure through diversified channels and methods to adapt to market changes and meet the high standards of investor relations management.”

Grasp the new situation with an open mind. Technology

innovation is the first driving force for development. In recent years, Kaiying Network has actively explored emerging technology fields such as aigc and virtual reality . In terms of exploring AIGC technology, the company makes AI more suitable for its own needs through targeted training and application in subdivided fields, and expands AI tools to the entire system for application, expanding usage scenarios and improving efficiency. At present, Kaiying Network's self-developed "Xingyi" large model application focusing on the vertical field of games has been implemented in game development scenarios.

When talking about the development of new technologies, Liu Honglin said: "Currently, new technologies such as AI are widely used in the game industry, which undoubtedly brings unprecedented development opportunities to the game industry. However, this also brings challenges to the Board Secretary New challenges. Today, information spreads very fast on the Internet, and various methods of information exchange, including rumors, bring great challenges to the board secretary and the company. The company needs to pay attention to these changes at all times. Once wrong perceptions appear in the market, Just in time The company should also use new technology means such as online communication, picture interpretation, video introduction, public account promotion, etc. to vividly display the company's situation to help investors gain a deeper understanding of the company. The "

esg report serves as the company's "first report". "Second Financial Report" is like a multi-prism that comprehensively reflects the performance of enterprises in the environmental, social and governance dimensions. It measures the long-term value and risk management level of an enterprise from a broader and deeper perspective, becoming a key basis for investors to gain insight into the overall picture of the enterprise.

Talking about the practice and development of esg, Liu Honglin said: "Kingying Network attaches great importance to esg. In the gaming industry, we are one of the earliest companies to engage in the preparation of esg reports. Since the beginning of 2011, yingying network has continued to Twelve years of external disclosure of social responsibility reports, showing Demonstrating our firm commitment to fulfilling social responsibilities. Starting from 2022, we have released esg reports for three consecutive years, providing in-depth presentations of the company’s positive actions and fruitful results in privacy and data security, employee employment, corporate governance, and philanthropy. Effectively respond to the demands of shareholders, customers, employees and other stakeholders."

Liu Honglin further elaborated: "The esg report is an upgrade to the social responsibility report, covering a comprehensive assessment of the company's environmental, social and corporate governance aspects. While Kaiying Network showcases the company through esg reports, it also actively carries out internal self-improvement and changes in accordance with requirements. For example, in terms of optimizing and adjusting the board of directors system, the company has enhanced the voice of independent directors, increasing the proportion of independent director seats from 1/3 to 1/2, and increasing the proportion of independent directors in the audit committee from 2/3 to 3/3 , allowing independent directors to play a more important role in company decision-making. The company has also increased the participation of female directors and injected a more diverse perspective into corporate governance. In addition, the company has also established a chief responsibility officer team to ensure the in-depth implementation of the company's strategy.

"In 2024, the company also released the English version of the esg report, which helped attract the attention of international investment institutions." Liu Honglin said: "This year, our company won the '2024 Listing Award' issued by the China Listed Companies Association with its outstanding performance. Excellent Practice Cases of Corporate Sustainable Development'This In terms of information disclosure, we have received an A-level evaluation from the Shenzhen Stock Exchange; in terms of investor relations management, we have also received an A-level evaluation from the Fujian jurisdiction. This is the regulatory approval of our information disclosure, corporate governance, investment management and other work. Highly recognized.”

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