Reporter of Every Journal: Wen Menghua Editor of Every Journal: Chen Junjie On November 15, "The Determination and Courage of Chinese Films on the Road to Strong Films in 2024" grandly released the film industry white paper "The Road to Strong Films" provided by the organizing co

Every reporter: Wen Menghua Every editor: Chen Junjie

On November 15, "The Determination and Courage of Chinese Films on the Road to Strong Films in 2024" was grandly released. Pictures provided by the organizing committee

As a window for observation of the film industry, the film industry white paper "Strong Films" "Road" IP (Intellectual Property), arrived as promised for the eighth consecutive year.

On the afternoon of November 15th, the 37th China Golden Rooster Awards was in full swing. At the Golden Rooster Forum’s “5g Digital Intelligence New Era Metaverse Development Forum and 2024 Migu Ecological Conference Metaverse Industry Development Forum” (hereinafter referred to as the 5g Digital Intelligence Forum), “The Determination and Courage of Chinese Films on the Road to Strong Films in 2024” (hereinafter referred to as "2024 Road to Strong Film") is grandly released.

This is the fifth time that the "Road to a Strong Film" IP has been released during the China Golden Rooster and Hundred Flowers Film Festival, and it is also the fourth time that China Mobile Migu has supported "The Road to a Strong Film" as an exclusive special partner. "2024 Road to Strong Movies" is jointly produced by Daily Economic News and Wanda Film, with special support from Chengdu Tianfu Kuanzhai Culture Communication Co., Ltd. On the day of

, the packed launch site was attended by Wu Zidong, member of the Standing Committee of the Xiamen Municipal Party Committee and Minister of the Propaganda Department, Shangguan Jun, Executive Deputy Minister of the Propaganda Department of the Xiamen Municipal Party Committee, Director of the Municipal Film Bureau and First-level Inspector, Secretary of the Party Committee, Chairman and General Manager of China Mobile Migu Company. Manager Shen Wenhai and other guests as well as experts from the film and technology industries gave speeches Under the certificate, Ren Zhonglun, vice chairman of the Shanghai Federation of Literary and Art Circles and the 10th vice chairman of the China Film Association, Xu Fei, deputy general manager of China Mobile Migu, Liu Linpeng, deputy editor-in-chief of Daily Economic News, Yang Hai, general manager of Wanda Film and Television, and director of Rheinland Sports , General Manager Wu Xiaolong took the stage together and jointly released "2024 Road to Strong Movies".

"The Road to Strong Films" founded and produced by "Daily Economic News" has been released for eight consecutive years. It presents the development trend of the film industry from a professional financial perspective. The annual records and precipitation have become an annual report on Chinese films with dual value of historical data and reflection.

This year, the theme of this white paper is "Determination and Courage". As the film industry enters an important turning point, Chinese films and filmmakers need to have the "determination" to promote in-depth transformation, and even more need to have the "courage" to implement comprehensive changes.

Under the changing situation, filmmakers and film and television companies are also actively changing. We see that movies are constantly innovatively broadening the extended value of the film and television industry in contexts and scenarios such as new consumption and new cultural tourism. In 2024, from "movie+" to "film and television+" to "traveling with movies and dramas", these new trends in cross-border integration are not only a deep integration of art and business, but also herald a new round of cultural industry Change and innovation.

On November 15, "2024 Road to Strong Films: The Determination and Courage of Chinese Films" was grandly released Picture provided by the organizing committee

The film and television industry has moved from a single model to a new era of interactive immersion

"Shooted in Sichuan" creates an online and offline "one-stop" shooting service system

In the era of great technological changes, the entertainment method represented by film and television is becoming Going through an unprecedented change. From traditional cinema viewing to today's online streaming media, virtual reality experience, and even cross-border cultural and tourism integration, a single film production model can no longer meet the increasingly diversified and personalized needs of the market.

Filmmakers, film and television companies and even the entire entertainment industry are standing at a new crossroads, facing a core and urgent question together: In this era of numerous choices, how to bring the audience back and stay in front of the screen for a long time? And create a more immersive, multi-dimensional entertainment experience?

Chengdu Culture and Tourism Group, as the leading platform company, has established a team of Chengdu Tianfu Kuanzhai Culture Communication Co., Ltd. relying on its listed company Rheinland Sports to lay out a new track of "film and tourism integration" at a high level. Zhao Bin, chairman and general manager of Tianfu Kuanzhai, observed that in the past, when writing scripts, the film and television industry wanted a good story, "but now in the Internet age, we place more emphasis on a good character." When audiences talk about film and television content creation today, they mostly mention an emotional driving force. When I see a script, it becomes particularly important whether it can move me and touch me.A good film and television work must be full of emotions. Compared with traditional creations in the past, it emphasizes individual feelings and expressions in the current of the times.

In Zhao Bin’s view, the current market has particularly high requirements for film and television dramas. Everyone hopes to make them shorter, shorter, faster, and faster. However, simply being shorter and faster cannot solve the problem. Film and television creations must keep the audience on the screen. In the final analysis, we need to return to high-quality creation.

However, high-quality creation is not a one-man job. It requires all links in the entire film and television industry chain to "work together". It cannot be separated from the persistence and excellence of film and television companies, and it cannot be separated from the policy support of local governments and the development of technology. Continuous innovation and diversified guidance of audience needs.

"The Determination and Courage of Chinese Films on the Road to Strong Films in 2024"

For example, in recent years, Yunnan Dali Bai Autonomous Prefecture has promoted the construction of an "artists' second residence" to attract film and television companies and creative talents to settle in; Sichuan Provincial Party Committee Propaganda Department, Sichuan Provincial Broadcasting TV Bureau builds "one platform" An industrial brand with a high-level layout of "Three Brands", the film and television service brand "Shooted in Sichuan" was launched to create an online and offline "one-stop" shooting service system to protect high-quality film and television creations.

In addition, with the further innovation and development of the "Shooted in Sichuan" industrial brand, Rheinland Sports, a subsidiary of Chengdu Cultural Tourism Group, will also be responsible for the production service system for global film and television works shot in Sichuan. Through in-depth exploration of innovative development paths for the integration of film and tourism, a "mobile Hengdian" will be formed with six major sectors: demand resource library, on-site production services, film and television research, IP development, film and television training, and international exchanges, and build a film and television culture and tourism complex. New position.

's various attempts and explorations have shown that whether it is film and television creation, narrative techniques or business models, the film and television industry needs to jump out of the original thinking mode and transform film and television IP into physical experience. Use new vision and new methods to re-deconstruct the audience's entertainment consumption habits, meet the specific needs of different groups, and lead the entertainment industry into a more diverse, interactive, and immersive new era.

From "movie+" to "traveling with movies and dramas"

China's cultural tourism has entered the era of film and television thinking as a whole

As an experiential consumption scene closely related to film and television, culture and tourism is ushering in a new life in the two-way rush with film and television. Beyond the screen where light and shadow intertwine, "traveling with movies and dramas" has become a new fashion and a new potential in the film and television industry.

"My Altay" made Xinjiang Altay a "poetic and distant place", " Blossoms " set the Yellow River Road in Shanghai on fire, and "Hurry" made Jiangmen a "natural studio"... whether it is a movie, a TV series, or a micro-short play , variety shows, and film and television are becoming the new business cards of urban culture and tourism. Through "film and television + culture and tourism", we create new scenes of urban consumption and help the city's soft power.

"The Determination and Courage of Chinese Films on the Road to Strong Films in 2024"

In the face of industrial changes, filmmakers and film and television companies are also actively transforming, focusing their lenses on broader artistic creation fields such as TV series, mini-series, and cultural travel dramas; Local governments and leading cultural and tourism companies have stepped in to explore new growth points of "film and television + cultural tourism".

Take the "Water Dragon Song" cultural tourism project created by Sichuan Jintang County in partnership with Chengdu Cultural Tourism Group and China Television Tongcheng as an example. Compared with the traditional "film and television + cultural tourism" model, Chengdu Cultural Tourism Group took the lead in breaking through the "Water Dragon Song" 》and Wufengxi Ancient Town Scenic Area, once again upgraded and innovated the diversification, compounding and industrialization of the deep integration of content and cultural tourism.

is different from the previous asset-heavy model. The entire film and television cultural tourism experience of "Water Dragon Yin" relies on existing ancient towns to revitalize and reuse assets. Taking the restoration of the core scenes of film and television IP as the main line, create a multi-dimensional in-depth experience from good to fun, from one-way to interactive, from "interesting" to "meaningful", firmly grasp the "Z generation" consumer group, and open up new scenarios. The city-integrated economic consumption model reshapes the business ecosystem.

“In the past, movies or TV series brought audiences a different kind of life outside of reality, but now the deep integration of film, television, culture and tourism has allowed us to discover that the content of dreams in the past can be explored in person.In online cultural tourism products, everyone can change their clothes and experience film and television IP and become the protagonist. From watching movies and watching TV to playing movies and TV, this is a new change in the integration of film, television, culture and tourism. "Zhao Bin said.

"The Road to Strong Movies in 2024" The Determination and Courage of Chinese Films"

At present, with the increasingly diversified consumer demands, the traditional tourism model can no longer satisfy tourists' pursuit of in-depth experience, allowing tourists to encounter history and immerse themselves in encounters with characters in movies (plays) The new form of interactive and interactive tourism is becoming a new trend to attract young tourists.

Chengdu Cultural Tourism Group takes the lead. Let’s break the topic first. Relying on the listed company Rheinland Sports, the attempt to “graft” the traditional advantages of state-owned cultural and tourism enterprises in resources, operations and services to the integration of film and television is not only a new thinking on the integration of film and television and culture and tourism, but also a new trend in the wave of science and technology. Cutting-edge transformation in the era.

Zhao Bin said: "Cultural tourism dramas are not scenic tour guide dramas, they should integrate more local characteristics and show local style. Cultural tourism companies entering the film-tourism integration track can quickly integrate resources and provide professional one-stop on-the-ground shooting services for film crews. "From "movie+" to "film and television+" to "traveling with movies and dramas", these new trends in cross-border integration are not only a deep integration of art and business, but also herald a new round of changes and changes in the cultural industry. Innovation, China's cultural tourism industry has entered the era of film and television thinking as a whole.

Zhao Bin also told reporters that Tianfu Kuanzhai Company will rely on the resources of the listed company Rheinland Sports. With capital advantages, it will take root in Chengdu Film and Television City, delve deeply into Sichuan and Chongqing, and fully promote the high-quality development of the film and television industry and the film and tourism industry. In 2025, Tianfu Kuanzhai Company will increase its efforts in high-quality creation and expand around leading IP. Further efforts will be made in four major areas. The "China Comedy Dream Factory" project, which has been launched in Pidu District, Chengdu, will be launched through "! Short Drama Season ", "Solo Comedy Competition" and "Come Now". The continuous creative development of S-level variety show projects such as "Fa 2", connecting online and offline, and infecting the whole country with Chengdu's unique humor around the "Laughter Economy"; the new season of "Chinese Story Village" is also being planned, in addition to intensive farming In addition to the original incubation and creation of IP, it will also be combined with "Shooting in Sichuan" and "Shooting in Chengdu" to bring people who write stories, shoot stories, act out stories, and tell stories together, organize collections, performances, festivals, etc., and strive to The first Chinese Story Festival event Held in Chengdu; the "Mobile Hengdian·Shooting in Sichuan" comprehensive film and tourism system will also accelerate its layout and will successively launch a series of branded service products such as "Oriental Fairyland"

Just as Zhu Zhengwen, deputy director of the TV Drama Department of the State Administration of Radio and Television. He said: “In the traditional integration of film and television and cultural tourism, film and television parties are more concerned with copyright thinking, and licensing to the cultural tourism industry is over. But now, we need to change this thinking. It is not a one-way service, but a win-win thinking. Film and television content IP needs to be continuously enriched based on cultural tourism to exert a long-tail effect; the cultural and tourism industry needs the empowerment of film and television culture to awaken and activate. The integration of film, television, culture and tourism must form a virtuous cycle. Investing in a drama will drive cultural tourism, which will then boost investment in cultural tourism and bring new series and new content.”

Daily Economic News