Recently, an online incident caused by an error in e-commerce operation price setting quickly spread on social media. The protagonist is the well-known domestic smart travel brand-Nine Company. The incident started when a No. 9 M95c+ electric motorcycle was mistakenly marked as 3

Recently, an online incident caused by an error in e-commerce operation price setting quickly spread on social media. The protagonist is the well-known domestic smart travel brand-Nine Company. The incident started when a No. 9 m95c+ electric motorcycle was mistakenly marked as 300 yuan on an e-commerce platform, which was far lower than its daily selling price of 6,399 yuan and the event discount price of 5,799 yuan. This move quickly attracted the attention of a large number of netizens and downloaded it. A single purchase instantly became a hot spot on the Internet.

Faced with this sudden situation, Nine Company quickly issued an official response, admitting that the matter was due to a mistake in price setting by the e-commerce operation team, and expressed its sincere apology to all the nearly 500 affected users. What is even more commendable is that Nine Company did not choose to evade or shirk, but made it clear that it would place an order for each user within the platform time limit before November 30, 2024 (inclusive) according to the user’s order price of 300 yuan. The account ID used to pick up an m95c+ electric motorcycle fully reflects the company's respect and commitment to user value.

This decision of Company Nine has undoubtedly triggered extensive discussions and positive comments on the Internet. Many netizens praised it and believed that No. 9 Company showed the sense of responsibility and responsibility that a large enterprise should have. “In this era of rapid change, there are not many companies that can proactively admit mistakes and take quick measures to remedy them.” A netizen left a message, “The approach of Company Nine makes people feel sincerity and warmth. Such a brand is trustworthy. ”

This incident not only tested Nine Company’s crisis management capabilities, but also once again highlighted its persistence in the concept of “user value as the center”. Relevant personnel of No. 9 Company emphasized that no matter how the market environment changes, the company will adhere to the principle of putting users' interests first, create products for users with an attitude towards family and friends, and provide the best service experience. I believe that this user-first corporate culture will also win good user reputation and loyalty for Nine Company in the fierce market competition.

At the same time, this incident also sounded the alarm for the majority of businesses. Today, as digital marketing becomes increasingly common, problems such as price setting errors and loopholes in promotional activities occur from time to time, which may not only bring economic losses to the company, but if not handled properly, may also damage the brand image and consumer trust. Therefore, merchants need to be more cautious and meticulous in their operations, establish a sound audit mechanism, and ensure the accuracy of information to avoid similar incidents from happening.

In short, although Company No. 9’s “300-yuan motorcycle incident” was caused by an accident, the company’s active response and proper handling not only won the understanding and support of consumers, but also set an example for the industry. In this era full of challenges and opportunities, how to better protect consumer rights and improve user experience will be issues that all companies must face and think deeply about.