On November 15, the "2024 China Movie Audience Change Trend Report" was released. The "Report" shows that audiences need movies with eye-catching stories, extreme emotional release, and strong topic resonance. Among them, the attractiveness of the theme and story, the impact of t

On November 15, the "2024 China Movie Audience Change Trend Report" was released. The "Report" shows that audiences need movies with eye-catching stories, extreme emotional release, and strong topic resonance. Among them, the attractiveness of the subject matter and story, the impact of the visual effects, the excitement and the sense of refreshment are the main motivations for the audience to watch the movie; although the "resonant" content does not constitute the first motivation for the audience to enter the movie, it can trigger the reaction. The extensive discussion later helped the film to "break the circle" and escape the long tail.

The "2024 Chinese Movie Audience Change Trend Report" was specially released by the Lighthouse Research Institute × Lighthouse Professional Edition at the Golden Rooster Awards·Gulangyu Forum. The "Report" shows that the box office will be active during the 2024 holiday period, and women and post-95 audiences will become the main moviegoers in the movie market.

In terms of content preferences, data shows that in 2024, audiences will favor the four major genres of movies: comedy, suspense, science fiction, and action. Comedy genre films will contribute significantly to the supply quantity and box office. These "kingly types" of high-quality movie content still have the appeal advantage of attracting audiences into cinemas.

At the same time, the trend of box office sales concentrating on popular genres deserves practitioners’ vigilance. Analysts believe that in an environment where audience consumption tends to be rational and other entertainment activities compete for attention, movies should amplify the advantages and irreplaceability of movies over other forms of entertainment in terms of supply quantity, quality and richness of types. Continuously provide content that audiences like, allowing audiences to enter the theater, experience the theater, and stay in the theater. Mu Chen, president of the Beacon Research Institute of Alibaba Pictures, said, "From the analysis of content supply quantity and box office contribution data, the potential of diverse content needs to be further explored and released."

In 2024, the Chinese film market will usher in many new changes. For film practitioners, it is especially necessary to use data analysis and scientific research as the basis to gain insight into market trends and truly understand the real needs of the audience. This report combines the joint efforts of the Filmmakers Association and the Beacon Research Institute, relies on the professional capabilities of the Beacon Research Institute, and presents and analyzes from multiple perspectives such as market conditions, audience characteristics, consumption preferences, movie viewing motivations, and movie viewing habits. Changes in the Chinese film market and audiences in 2024.

As a senior data analysis team in the film market, Beacon Research Institute relies on the large user groups of Alibaba Pictures and Alibaba Entertainment and is committed to preparing for movies through multiple models, algorithms, and multi-dimensional scientific analysis. Provide scientific basis for production, creation, publicity and other aspects; obtain the audience’s latest evaluation feelings through more than 300 movie test screenings and regular research on movie viewing decisions and consumer behavior, and track changes in audience viewing preferences, movie viewing decisions and consumption behavior habits, Understand changes in audience perceptions and preferences for marketing methods.

Text/Beijing Youth Daily reporter Xiao Yang

editor/Gong Lifang