[Global Times Special Correspondent Luc] The costume idol drama market, which was once silent this year, has improved slightly since November. The two dramas "Eternal Night Star" and "Pearl Curtain" will be launched simultaneously on November 1. "Getting up on the stage", which a

[Global Times Special Correspondent Luc] The costume idol drama market, which was once silent this year, has picked up slightly after November. The two dramas " Evernight Stars " and " Pearl Curtain and Jade Curtain " will be released on November 1 At the same time, "Starting the Arena" was launched online, which attracted attention and ratings. However, the same plots, familiar routines and "matching" casts are still problems that need to be solved in this type of work.

The ghost horse girl "travels through the book" and the strange novel

Most of the ancient puppet dramas at present come from popular online IPs, and the popular "Eternal Night Star River" on Tencent Video is no exception. It is adapted from Bai Yu Picking the Diao Gong The novel "Black Lotus Strategy Manual" tells the story of the ghostly girl Ling Miaomiao ( Yu Shuxin ) accidentally wandering into the strange novel "Catching Monsters", becoming a cannon fodder female supporting role and bound to the mission system. If the mission fails, she will never be able to return to the real world. The system requires her to advance the main mission of killing the monster and saving the world, and at the same time, she must also complete the side mission - the villain "Black Lotus" Mu Sheng in the guide book ( Ding Yuxi (played by ), Ling Miaomiao joins the protagonist group and embarks on a passionate adventure.

"Eternal Night Galaxy" poster

Compared with the fictional costume dramas that audiences are accustomed to, "Eternal Night Galaxy" is unique in its clear game attributes. The heroine after "traveling through the book" has her own player perspective, and in the world view and character design More flexible in creation. Yu Shuxin's performance is full of self-mockery that escapes from the role, which makes many viewers who like online novels and games have a sense of immersion. The play has also gained a good reputation, with a Douban score of 7.7, which is regarded as a high-level performance of this year's ancient puppet drama.

"Eternal Night Galaxy" also has good ratings, with more than 30,000 views on the site, and 43.28 million views on Kuyun.com. The Maoyan platform monitors that its effective broadcast volume across the entire network has exceeded 600 million. In last week's vlinkage web drama index It temporarily ranked first with a score of 88.5, slightly ahead of similar dramas "Pearl Curtain and Jade Curtain" and " Dream Returns " in the same period, as well as the period drama " Alley People ".

's upgraded light comedy tone, bizarre visual special effects and monster-killing worldview, as well as a large number of traditional oriental elements in the film, give "Eternal Night Galaxy" a foundation for cross-cultural communication, not only arousing the popularity of young Chinese audiences, but also It also relies on video websites to successfully expand overseas. It has been popular on many online media such as Tencent Video's overseas version wetv, viu, vieon, etc. It has also been launched simultaneously on Netflix. It will also be launched on Korean TV stations in the future. Many overseas viewers also like it.

"A nobody grows up to be a strong man in the shopping mall"

and "Eternal Night Star" were launched on the same day. "Pearl Curtain and Jade Curtain", starring Zhao Lusi , is a more traditional growth-oriented heroine story, and the setting is not like "Eternal Night Star" It is not so out-of-the-box, but it walks more steadily on the lines of life experience, revenge and women's business.

"Pearl Curtain and Jade Curtain" is adapted from Tan Tianyin's novel "The Legend of Kunshan Jade". It tells the story of the pearl diver "Dragon Boat Festival" played by Zhao Lusi who escapes from the pearl field after all odds and joins the caravan of the Western Region merchant Yan Zijing, climbing all the way. Rolling around, the dazzling world of jewelry seems to be just around the corner. However, during his trip to the northwest, Duan Wu discovered the mystery of his life experience and became involved in Yan Zijing's revenge mystery. Later, she changed her name and bravely traveled to Yangzhou, not being coerced by hatred, uncovering the old case of Mingjingtai Zhaoxue, and reconciled with Yanzi Jingya, who was originally planning to bear the stigma. In the end, she climbed to the top at the Dragon Boat Festival and was reborn.

"Pearl Curtain" poster

Judging from the current broadcast volume, "Pearl Curtain" Kuyun online broadcast data also has 35.92 million, second only to "Eternal Night Galaxy" on various lists. Based on the number of fans of popular idols such as Zhao Lusi, Liu Yuning, and Tang Xiaotian, the drama also set a record of being the fastest to reach 10,000 hits on Youku. It also achieved a ratings record of 1.77% in 35 cities on Jiangsu Satellite TV. The play's clear main line of "a nobody grows up to be a strong man in the shopping mall" is more suitable for traditional audiences and TV platforms who are accustomed to historical scenes.

The identity and circumstances of the characters are clearly explained in the first few episodes of "Jade Curtain". After escaping from death, the heroine quickly entered the advanced process of "workplace promotion" and "business experience". Although there were very few women in ancient times who were actually businessmen, But the play caters to the independent struggle mentality of some female audiences today.

In addition, "Pearl Curtain and Jade Curtain" also features women of various identities and circumstances, who are looking for their own place in the family and the jewelry world. The creator obviously wants to paint a panoramic view of ancient women's hard work and inspirational entrepreneurship. Currently, the drama has not been released on Douban website, but many netizens affirm its tight rhythm and exquisite service. However, some people point out that the relationship between the characters in the drama is always entangled, and this is the case for almost all ancient puppets. , fairy tales, and fantasy dramas are a common problem.

popularity rises and falls

In fact, the popularity of ancient puppet dramas this year has declined significantly compared to last year. There are only 6 popular dramas with an average broadcast volume of more than 20 million, while there were 13 popular dramas in the same period last year. "Sauvignon Blanc Season 1" ""Changfengdu", "Lotus Tower", " Jade Bones Remote "... Last year, the total effective broadcast data of these popular dramas exceeded 8 billion, which also gave major video platforms great confidence, and they have put Curry's ancient Bring out the occasional series.

However, the tastes of the audience have obviously changed this year. They pay less attention to ancient puppets than suspense, period dramas and even variety shows. This summer, only " Mo Yuyunjian " starring Wu Jinyan became a hit, and related videos were once It became popular online, but the popularity of "Spring Flowers", which premiered in October, has dropped again.

"The Dream Returns", which premiered on October 26, received unsatisfactory reviews and response, and was suppressed by "Pearl Curtain" and "Eternal Night Galaxy" a week later. The deceleration of the ancient puppet track is ultimately caused by too many repetitive routines in this type of works. Whether it is revenge or the main line of growth, house fights, intrigues and other so-called "cool elements", there is a tendency to follow the trend, which can easily lead to fatigue and loss. Freshness. The web IPs before they were adapted into dramas had many similar plots, and these IPs were no longer sufficient for the platform’s massive copyright purchases.

As for the idol appearance that is the main focus of ancient puppet dramas, due to the too dense "CP arrangement and combination", many fans have begun to "watch the drama". There was once a network diagram on the Internet that listed the different combinations of young actors in various works. With similar makeup, it is easy to lose distinction and fall into the dilemma of homogeneity. Therefore, if ancient puppet dramas want to attract audiences again, they need to find breakthrough points. For example, "Eternal Night Star" focuses on gameplay, and "Mo Yu Yun Jian" adds elements such as suspense and investigation. This will help the market to cross over. During the burnout period, continue to play to the strengths of this genre.