The mainland film market will welcome 8 new films this week. The film market has been in a deserted state since the National Day release. Even the well-received "Burning City" failed to stimulate the market. Even Andy Lau's new film is facing the dilemma of losing money. The reas

The mainland film market will welcome 8 new films this week.

The film market has been in a deserted state since the National Day release. Even the well-received "Burning City" failed to make the market hot. Even Andy Lau's new film is facing the dilemma of losing money. The reason is probably that the current new film has a negative impact on the market. The audience is not attractive enough.

This week is the opening game of this year’s Lunar New Year stalls.

Deng Chao , Huang Xiaoming , Wu Junru and other stars have new movies released, which looks a bit lively, but judging from the pre-sales of the new movies, the audience is still unwilling to pay. Deng Chao's " Winning Ticket " performed slightly better. The box office performance of "人" starring Huang Xiaoming and Sandra Ng's Hong Kong film champion "My Love" is a little overhang.

has exceeded 18 million at the box office before it was released. Can Deng Chao make a turnaround?

Although there are many new films, the one that has attracted the most attention is undoubtedly "Win", a comedy starring nearly 20 stars including Deng Chao. Liu Xunzimo wrote and directed it, and also played a role. Liu Xunzimo is the director of ", never expected, ". He should have a good grasp of the tastes of young audiences. The last director's work, " will become famous, " has a box office of over 930 million.

"Win" is a workplace comedy.

Bai Sheng, played by Deng Chao, was the 11th employee of a technology company, but was laid off. In order to keep his job and 800 stock options, Bai Sheng prepared to join forces with various bench talents in the company to launch a counterattack.

It can be seen that "The Winning Ticket" is completely compared to the super dark horse "The Annual Meeting Can't Stop" in 2023. The plot can even be said to be a spin-off of "The Annual Meeting Can't Stop". After the movie was scheduled to be released, the popularity was not high, so the film crew released it in advance. As of 20:00 on November 14, the movie's box office plus pre-sale box office has exceeded 18 million. However, the reputation is polarized, depending on the performance before the release.

For Deng Chao, "victory is guaranteed" is also extremely critical.

In recent years, the box office of Deng Chao's " Galaxy Tutorial ", " China Ping Pong " and other blockbusters have not been as expected. In particular, "China Ping Pong" lost more than 320 million, which was a box office tragedy in film history. Too much participation in variety shows also Deng Chao's acting skills have been questioned. This time it depends on whether a medium-cost production in an unpopular period can help Deng Chao make a turnaround.

cost over 10 million, Hong Kong won the championship, and the mainland box office was only 1.06 million. The audience learned a lesson from Hong Kong films.

Based on the screening results, Deng Chao's "The Winning Guaranteed" has a huge advantage, naturally beating "The Man in the Wig" and "The Love I Loved" miserably.

"Man in a Wig" can be regarded as Huang Xiaoming's transformation. For this movie, Huang Xiaoming lost 30 pounds. The film crew also wanted to promote in the direction of " Hot and Hot ", but the movie is not a comedy. As of November 14 The pre-sale box office of the 20:00 movie was only 288,000, which is bleak.

"The Love I Loved" isn't much better.

The movie is directed by newcomer director He Miaoqi and stars Sandra Ng. It tells the story of a wealthy middle-aged woman from Kochi who encounters a butcher's plate on the Internet. However, "The Love I Love" is not the kind of anti-fraud film produced in China. Instead of the main theme, it explores the emotional problems of middle-aged women. Even at the end of the film, the heroine thinks that she is just in love. The production cost of

movie is only 10 million.

was released in the Hong Kong market during the Mid-Autumn Festival on September 12. The box office exceeded 17 million, beating many Hollywood blockbusters to win the schedule championship. Unfortunately, the limit of the Hong Kong market is there, and only a few top-notch pure Hong Kong films can make back their money every year. , "The Love I Loved" naturally did not return its money. The worst thing was that Sandra Ng not only did not receive any pay.

During the filming, the crew was too poor and could not afford rich people's clothes, so Sandra Ng lent her clothes to the crew for free for filming.

Now the film producers are counting on mainland audiences to act as saviors.

Unfortunately, as of 20:00 on November 14, the movie's pre-sale and spot screening box office was only 1.06 million, and the first-day preview film was only 8.4%. It is obvious that mainland audiences have no interest in this kind of Hong Kong movie with a strong Hong Kong flavor. .