"The pirated version of the movie leaked out before it was released, which was like a bolt from the blue to us." On November 7, director Jia Zhangke posted a message through his personal social account, imploring everyone to refuse to watch pirated copies of "The Merry Generation

"When the movie was pirated before it was released, it was like a bolt from the blue." On November 7, director Jia Zhangke posted a message through his personal social account, urging everyone to refuse to watch pirated versions of " Romance Generation ". He revealed that he had hired two rights protection teams to work day and night, but they were still unable to cope with the Internet. “It was heartbreaking to see netizens still exchanging pirated resources online, and some platforms were even selling links to watch movies.”

I saw the so-called "resources" on the Internet a few days ago. I was skeptical at first, but when I saw director Jia Zhangke appearing and posting, I realized that his movie had really been pirated. Anyone who loves movies can relate to the director's mood.

According to reports, the filming of "The Romantic Generation" began in 2001 and lasted for 22 years. During these 20 years, Jia Zhangke and many actors accumulated a large amount of filming materials without a script or story. After such a long creative process, the film has now encountered piracy before it was released. It was not only the director who was hit hard, but also the entire filming team and investors.

has the problem? Is there an "inner ghost"? I hope the relevant departments can intervene in the investigation as soon as possible. Such rampant piracy has become a very serious legal issue. I also hope that the majority of netizens, especially those who like director Jia Zhangke, can consciously refuse piracy. This is also the most basic respect for film creators and film art.

"The Romantic Generation" finalized poster

There is a saying on the Internet, which is actually worth noting. Some netizens ridiculed: Who goes to the cinema to watch movies nowadays? Aren’t they all watching at home? This may be an unintentional joke, but the phenomenon revealed cannot help but attract the attention of the entire industry.

In fact, even if there is no piracy, the popularity of streaming media platforms has changed the movie-watching habits of many people. Movies released in theaters are usually released on online platforms in about two months. Therefore, many viewers choose to "wait" and watch movies on their own movies or mobile devices at a cheaper price. This has also had a big impact on the film industry.

According to statistics from the National Film Administration, the national movie box office this summer was 11.64 billion yuan, only slightly higher than the 11.2 billion yuan in 2014. Judging from the financial reports of listed film and television companies, 7 of the 10 listed film companies showed a double decline in revenue and net profit in the third quarter. For the entire industry and the audience, it is even more important at this time to unite and resolutely stop piracy.

We have seen that after Jia Zhangke’s appeal was issued, many colleagues in the film and television industry responded. The well-known actor Yao Chen replied in the comment area, "A request from a director." Actor Chen Tianming said, "Please make the movie The first movie viewing is left to the theater. "Indeed, the piracy of "The Romantic Generation" is not only a loss for Jia Zhangke and his team behind the scenes, but also a harm to the entire film market. More practitioners should stand up.

For the audience, consciously resisting piracy and going to the cinema to watch their favorite movies is the best support for the work. When the lights in the theater go out, that immersive movie-watching atmosphere is still what any audience who loves film art needs. Although it is very comfortable to lie on the sofa at home and watch a mobile phone or a pad, it cannot replace the unique experience of watching a movie in a theater.

In this regard, Jia Zhangke issued a message to retain the audience, hoping to "see the fans in the cinema", which also represents the voice of the entire industry. "The Merry Generation" will be released on November 22. We hope that fans can wait patiently during this period and not share or spread pirated resources. Go to the theater and support original works so that we can see more good movies in the future.