Text | Mou Entertainment’s “Flowers and Boys Season 6” has a Douban score of 3.9, making it the season with the worst reputation in the history of the entire IP series. "Hua Shao 6", which was halfway through the airing, finally got the much-anticipated score. Douban gave it a sc

Text | Mouyu

"Flowers and Boys Season 6" has a Douban score of 3.9 and has become the worst-reputed season in the history of the entire IP series.

's "Hua Shao 6", which has been aired for more than half of the season, has finally released its score after much anticipation. Douban gave it a score of 4.8 for the first time, which is actually the lowest score in the history of "Hua Shao". After that, continued to fall to 3.9 in just a few days. , making the already poor score even worse..

The discussion of "Hua Shao 6", which extends from "Hua Xue" to "Zhou Xue", continues to soar, but on the contrary, the show's reputation has collapsed, and there are a large number of one-star reviews in the "Hua Shao 6" comment section on Douban. The tone was surprisingly consistent: put the blame for the ugly show on guest Zhou Yutong .

It cannot be denied that Zhou Yutong is indeed the main force of "Hua Xue 2.0". Negative interpretations of her behavior in the program have flooded the Internet. She herself has also been labeled as a clique, invisible NPD, and a man-loving sister. The audience never tired of analyzing and complaining about her every move, which promoted the popularity of "Hua Shao 6", but at the same time, the program was also deeply involved in the whirlpool of public opinion.

Regardless of whether Zhou Yutong’s behavior is right or wrong, the frequent updates of “Hua Xue 2.0” courseware are due to the overload of dramatic and conflicting content presented in the program, leaving more room for interpretation by the audience. However, has made great changes in the new courseware. Interpretation from various angles itself is a display of subjective thoughts, and the audience's off-site interpretation will not affect the presentation of the objective content of the program .

The simplest example is "Hua Shao 2", which is often compared with "Hua Shao 6". As the source of the birth of "Hua Xue", its degree of capture, conflict intensity, and interpretation space are much greater than "Hua Shao 6" ", but "Hua Shao 2" still scored a high score of 7.1 on Douban. Essentially, this is because the show has made more highlights besides "robbing each other".

However, as a travel reality show, "Hua Shao 6" still relies on black and red guests to drive the traffic feast. However, there is a lack of content focusing on travel themes. The focus of program production and presentation has deviated from , so the reputation has plummeted. It is obviously inappropriate to attribute the reason to Zhou Yutong alone. How to balance traffic and content is the fundamental problem that Huashao IP needs to solve.

"Hua Shao 6", an unqualified travel drama

As the third "Hua Shao" series launched by Mango within a year, "Hua Shao 6" carries higher expectations.

On the one hand, "Hua Shao 5" is the best, winning the Magnolia Award and the Best Variety Show Award. The Douban score is as high as 9.2. The popularity and reputation have continued to consolidate the status of "Hua Shao" as the ceiling of domestic tourism variety shows; On the one hand, the "Hua Shao" IP gradually stepped out of the shadow of "Hua Xue" after the broadcast of "Hua Shao 5", and moved from fighting each other to being warm and interesting, giving the old IP of Hua Shao a new look. vitality.

But in fact, "Hua Shao 6" does not continue the positioning and style of "Hua Shao 5", but returns to the traditional "Hua Xue" flavor.

The first episode of "Hua Shao 6" started with a "conflict". The program team specially arranged two younger brothers and sisters born in 2005 to serve as overseas travel guides. It is foreseeable that problems and conflicts will arise during the process. Chen Hao advocates experienced They took the lead in solving problems and making travel plans, while Zhou Yutong believed that he should let his younger brothers and sisters try first. He said the controversial sentence "Don't teach you to do things the same way as soon as you come up. It's meaningless." From here on, it became vague It can be seen that the "camps" are divided, and a confrontational situation has been formed.

The subsequent "Night Chat Ice Breaking Game" that triggered interpretation and analysis by the entire network was also based on the confrontation between Chen Hao and Zhou Yutong. The paragliding incident, the performance change incident, the money-sharing incident... the program presented too much dramatic and conflicting content.

Of course, reality shows themselves are "rather wrong than boring". Under the small interpersonal circle of "Hua Shao", it is normal to have conflicts in the process of communication. This in itself is a way to avoid boredom in reality shows.In addition, conflict itself is also a kind of in-depth communication. A common method for creating group portraits in reality shows is to go from the occurrence of conflicts to the resolution of conflicts.

In fact, contradictions and conflicts have never been the main reason why "Hua Shao 6" was criticized as "ugly", and it does not need to be attributed to Zhou Yutong's personal behavior. The real reason is that in addition to emphasizing conflicts and contradictions, programs Apart from sex, it failed to show more interesting content, which resulted in the audience's off-site interpretation of the new "Flower Learning" courseware being more exciting than the program itself.

A phenomenon that cannot be ignored is that up to now, "Hua Shao 6" has been broadcast for more than half of the time, but the topic of being out of the circle still revolves around the black and red guests themselves, and the charm of the two major themes of "group portrait" and "travel" has not highlighted.

Vertical comparison of "Hua Shao 5", "Beidou Qi Xing" chases the sunrise in the early morning in a foreign country, watches the aurora late at night, waits for sharks in Iceland, looks at the stars in the desert, ushered in the golden morning glow after escaping from the hurricane, and the seven stars At the moment when we sat together on the ground and picked up the sand, the beauty of the group portrait was embodied, and the audience was truly healed through the beautiful scenery and beautiful emotions.

Even if it is "Capture the Horse Ceiling" and "Hua Shao 2", the guests are tearing each other up and arguing, but they are also trying their best to cooperate to complete the trip, taking the audience to experience the beautiful scenery and food abroad through the lens, in addition to tearing each other up There’s more to see. However, "Hua Shao 6", on the one hand, shows too much conflicting content and devotes a large amount of space to interpersonal interactions in hotels, airports, and on the road to amplify the conflicts between guests and provide the audience with a lot of new "Hua Xue" courseware. However, there is a serious shortage of tourism materials. On the other hand, guests are less cooperative, sharing money, shopping, resting in hotels, and having fewer group activities, and even fewer opportunities to enjoy foreign specialties and beautiful scenery.

Not enough beautiful group portraits, a small amount of food, beautiful scenery, and messy interpersonal relationships. This is the current audience's general impression of "Hua Shao 6" .

Comprehensive n generation has entered traffic misunderstandings

Comprehensive n generation has reached its tenth year, traffic anxiety is unavoidable , although " Flowers and Boys " is still the ceiling of the current travel comprehensive track, but traffic anxiety has already manifested itself in In every aspect.

First, the speed of new releases has been improved. The Hua Shao series originally had one season a year and one season every two years. After "Hua Shao 5" became popular, "Hua Shao Friends" and "Hua Shao 6" were quickly produced. Three seasons of the program will be produced within this year in an attempt to continue the popularity of "Hua Shao 5".

Secondly, the number of guests has been increased from the conventional seven to nine. Through more diverse interpersonal interactions and richer relationship interactions, more chemical reactions between the guests will be promoted.

The third is to use dramatic content to ignite public opinion. A more difficult trip across three continents, forcibly dividing guests into flower roads and dirt roads, and compressing funds during the Olympics are all arrangements that are more likely to cause contradictions and conflicts among guests.

Although the traffic KPI of "Hua Shao 6" has been completed, excessive contradictions and conflicts have compressed the weight of food and beautiful scenery, and the inability to balance traffic and content has caused the reputation to plummet. This has become the dilemma of "Hua Shao 6", which is also the case for Mango Variety The current situation of the n generation.

Variety N Generation, as a mature variety show model, has accumulated a fixed audience and in the process of increasing IP visibility, it will inevitably face the problem of stratification. The continued loss of old audiences and the difficulty in attracting new audiences are both It is a very common phenomenon, and traffic anxiety is also a problem that every comprehensive generation will face.

And Mango is actually very good at "extending life" for the n-generation variety show. Whether it is "Singer 2024" that became popular with its new live broadcast model, or "Hua Shao 6" that set off a frenzy of public opinion through off-site interpretation, its essence is to be more direct through The audience's content, real live broadcast without editing and modification, showing the conflicts of real interpersonal relationships, leaves more room for interpretation by the audience. Further, concentrates the right to speak and interpret the variety show in the hands of the audience in exchange for traffic .

But the problem is that once the audience has the right to speak and interpret the program, the audience's interpretation will inevitably deviate from the program expectations. , the program team of "Hua Shao 6" probably did not expect that the program content would extend beyond A public opinion trial against Zhou Yutong.

In addition, it is obvious that it is difficult to take into account the quality of content based on traffic. "Hua Shao 6" focused too much on interpersonal conflicts, resulting in a lack of group portraits and travel highlights. "Singer 2024" focused too much on the live broadcast format, but did not produce a hit song. Therefore, both "Hua Shao 6" and "Singer 2024" have become the lowest-rated Douban series of IP variety shows. Objectively speaking,

can indeed continue the life of the "Variety n Generation" based on traffic. However, while traffic brings popularity to the program, it also inevitably causes the loss of reputation. After the carnival of public opinion, what is left is just a piece of chicken feathers. .

really puts aside the anxiety of traffic and starts from the content, and may be able to achieve unexpected results. The popularity and reputation of do not have to make a choice between , just like "Hua Shao 5".

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