On October 28, the "Charming New Voice of Guangzhou Culture and Tourism" 2024 Guangzhou Gold Medal Tour Guide and Cultural Tourism Talent Competition was co-sponsored by the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, Guangzhou Federation of Trade Unions

On October 28, the "Charming New Voice of Guangzhou Cultural Tourism" 2024 Guangzhou Gold Medal Tour Guide and Cultural Tourism Talent Competition was co-sponsored by the Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism, Guangzhou Federation of Trade Unions, Guangzhou Municipal Committee of the Communist Youth League, and Guangzhou Women's Federation. The event concluded successfully, with rankings and awards awarded. He Tianlong and other 10 contestants from the professional group were awarded the title of "Gold Medal Tour Guide", and 10 contestants from the expert group including Li Siya were awarded the title of "Top Ten Cultural and Tourism Experts" and were selected as the "Best Trendy Tour Guide". 6 individual awards including the "People Award"; 5 units including Guangzhou Travel International Travel Service won the "Excellent Organization" award.

The tourism industry plays an increasingly important role in supporting the expansion of consumption. Tour guides are the "navigators" of tourism development, and cultural and tourism experts are the "planters" of inspiration for public travel. Guangzhou will use this competition as an opportunity to attract and encourage more people to join the cultural tourism promotion industry, vividly tell the story of Guangzhou, display the image of Guangzhou in multiple dimensions, continue to inherit Guangfu culture, and empower the "new voice of the old city" of Guangzhou's cultural tourism , to create a new voice for cultural tourism.

uses competition to promote training, everyone participates, and more than 1,000 players participate

Nandu reporters learned that since the competition was officially launched in June, the professional group and the talent group have attracted more than 1,000 people from all walks of life to participate in the competition and activities. Certified tour guides, scenic spot commentators, Internet celebrities, foreign friends, aerial photography experts, parent-child teachers and students, etc. gathered together to participate in the promotion of Guangzhou's cultural tourism, and the rankings were determined through layer-by-layer selection.

According to the organizer, the competition aims to cultivate a team of gold medal tour guides with high professional quality, excellent service quality and good professional ethics, and to find a group of cultural and tourism experts who love Guangzhou culture, are proficient in cultural tourism promotion, and are good at online communication. . As soon as the invitation for the

competition was released, it received positive responses from the majority of cultural and tourism enthusiasts; the competition set up two tracks, the professional group and the expert group, which not only broke through the traditional tour guide explanations, but also encouraged tour guides to innovate the form of promotion and integrate with online communication. It has attracted a group of cultural and tourism experts as the vigorous force in the current development of cultural tourism, gathering social vitality and inspiring them to promote Guangzhou in multiple ways.

It is understood that the Talent Group is mainly composed of college students, travel bloggers, Weibo influencers, and foreign friends; the Professional Group is mainly for newcomers who have joined the tour guide industry in recent years. In order to further improve the professional level of the contestants, the organizing committee invited famous teachers from all over the country to conduct a five-day training for the contestants in the professional group and the expert group. The training course design closely follows the characteristics of the industry, professional requirements, and future trends. After participating in the training, contestants expressed that the competition training has solid theory, novel content, and strong practicality, which provides a broader idea for future career development.

During the preparation period, the contestants in the professional group and the expert group read Guangzhou’s historical information and walked around the streets and alleys of Guangzhou, becoming out-and-out “Guangzhou experts”. During the finals, contestants from the professional group went to the Guangzhou Cultural Center to explore every cultural detail in detail, from the Guangfu intangible cultural heritage to the Manchurian windows with Lingnan characteristics, and used vivid words to transform cultural connotations into fascinating explanations. The

expert group started from the multiple dimensions of Guangzhou’s good scenery, food, culture and charm to explore the niche beauty of Guangzhou. It is worth introducing that Li Xiaohong, a contestant in the talent group, actively studied self-media operations after retirement, discovered Guangzhou and promoted Guangzhou from a unique perspective. According to her, her copywriting is often inspired and improvised, and is expressed in Cantonese in her videos. Therefore, it has resonated with many old Guangzhou people at home and abroad, and her video account has also become a "way for Guangfu people to express their nostalgia." Check-in point”.

Innovative ideas Make a new voice , Improve the new quality of Guangzhou's cultural tourism

The organizer said that the competition is committed to highlighting the value of tour guides in the new era, actively embracing new trends in the cultural tourism industry, innovating competition concepts, and welcoming the new trend of vigorous development of cultural tourism. The

professional group innovatively introduced the form of on-site explanations, and the explanation location was located at the Guangzhou Cultural Center, the largest cultural center in the country. After the players arrive, explanation lines will be drawn and explained on site. This competition format is an unprecedented challenge for professional players.There is no precedent to follow and no template to follow. Players need to fully understand the Guangzhou Cultural Center and improvise on the spot based on the actual route. The new competition system has been highly praised by Xiong Jianping, a professor at the School of Tourism of Hubei University and a judge of the national competition. He believes that on-site explanations can better stimulate the creation and thinking of the contestants and deeply tap the potential of the contestants. At the same time, the competition also created a batch of guide words with unique perspectives and high promotion value for scenic spots.

He Tianlong, a gold medal tour guide in the professional group who won the first prize in this competition, cleverly combined herbal tea with citizens’ lives during the competition, vividly telling that herbal tea is not only a good helper for Guangzhou neighbors to relieve physical discomfort, but also is engraved in the history of Guangzhou. The way of life in the heart allows people to remember their homesickness amidst the fireworks of life in Guangfu.

In addition, the competition opens topics on social platforms, creates exclusive mini-programs, increases publicity in scenic spots and cultural venues, and creates a platform for cultural inheritance and national participation for the whole society, expanding the scope of audience radiation, and further stimulating new cultural trends in Guangzhou. Potential and new trends.

Interview and writing: Nandu reporter Xiao Yang Correspondent: Suiwen Guangzhou Tourism Promotion

Pictures provided by Guangzhou Municipal Bureau of Culture, Radio, Television and Tourism