On October 28, Thunderbird Innovation, a leading consumer AR brand, held the Thunderbird Air 3 series autumn new product launch conference to "create the era of national AR". At the conference, Thunderbird Innovation officially launched the third-generation pocket TV Thunderbird

On October 28, Thunderbird Innovation, a leading consumer AR brand, held the Thunderbird air 3 series autumn new product launch conference to "create the AR era for all". At the conference, Thunderbird Innovation officially launched the third-generation pocket TV Thunderbird air 3 and Thunderbird air 2 third anniversary championship edition, priced at 1,699 yuan and 1,399 yuan. It was the first to bring the price of split AR glasses to less than 2,000 yuan. The industry has set a new price benchmark.

As a representative force in China's ar innovation, Thunderbird Innovation has completed over 500 million yuan in financing in the past six months, and announced two major headquarter landing plans for xr optics and complete machines, providing solid support for technology research and development and market expansion. On the one hand, the company continues to explore the upper limit of AR glasses technology, and the new products released this time reflect its technological leadership in optical display, sound quality, wearing comfort, etc.; on the other hand, Thunderbird Innovation is also committed to making AR technology Reach more users, accelerate the popularization of next-generation consumer electronics, allow more people to experience the new lifestyle brought by cutting-edge technology, and promote the vigorous development of the industrial ecosystem.

Focus on real needs and create the next generation of audio and video AR glasses ceiling

In fact, the ar industry has been troubled by "pseudo demand" for a long time.

press conference, Thunderbird Innovation founder and CEO Li Hongwei shared a set of user survey data: 1% of split AR glasses users mainly use glasses for watching movies and games. This result reveals the real needs of users: the vast majority of users want to use AR glasses to experience immersive entertainment rather than complex multi-tasking applications. Unfortunately, there are a large number of ar companies in the current market that invest 90% of their research and development efforts in 9% of user usage scenarios, which is actually far away from user needs.

"The positioning of air 3 is very clear, that is, to abandon all other pseudo-demand scenarios, focus on the user's viewing and gaming experience, and create the next generation ceiling for audio-visual ar glasses." In Li Hongwei's view, the current ar glasses are not yet mature enough. To the point of completely replacing mobile phones, there is still some way to go before truly becoming a mainstream smart terminal. Therefore, Thunderbird Innovation continues to make breakthroughs in the most cutting-edge optical waveguide technology to achieve higher display effects and a lighter wearing experience. Nowadays, this technical route has gradually established its benchmark status in the industry. Meta’s latest ar glasses, Orion, actually chose a similar technical route to Thunderbird x3.

On the other hand,For split AR glasses using the birdbath solution, The most important thing currently is to accurately meet the actual needs of users. The characteristic of birdbath is its good display effect. The core motivation for users to purchase such products is watching movies and gaming. Therefore, product design should also focus on improving the experience of these two scenarios. The positioning of Thunderbird Air 3 is exactly this. This focus not only optimizes the user experience, but also effectively reduces hardware and R&D costs, making the price of split AR glasses closer to the range acceptable to the public.

air 3 is released shockingly, reaching the technical limit of consumer-grade AR glasses.

Thunderbird air 3 is equipped with new Peacock display engine, fifth-generation micro-oled Micro display and exclusive dual-unit back-to-back audio structure , in display brightness, screen color , clarity, sound effects and other aspects have achieved leaps and bounds, making this lightweight glasses of only 76 grams the ceiling of AR glasses audio-visual experience, bringing users an immersive experience.

Excellent picture quality is the legacy printed in Thunderbird’s innovative DNA. This time Air 3 is equipped with a new Peacock display engine jointly developed by Thunderbird Innovation and TCL. It is the first to implement multi-layer high-precision AR coating on the optical path system, effectively reducing stray light interference and bringing a purer picture. In addition, air 3 has achieved a super large eyebox area of ​​14mm*7mm, which can adapt to 93% of people with interpupillary distance, so that users with different head shapes can get a consistent and clear viewing experience.

The fifth generation micro-oled is jointly launched by Thunderbird Innovation and Shiya. Compared with the previous generation of products, the fifth-generation micro-OLED significantly improves the display effect while reducing power consumption, and achieves hardware-level anti-fatigue protection, providing professional eye protection for long-term viewing. Thunderbird air3 can achieve 145% srgb color gamut coverage, 650nits eye-catching brightness and 200000:1 contrast ratio, making the highlights and shadows details more abundant.

Thunderbird Innovation and TCL also jointly established an optical experiment to re-calibrate the color accuracy professionally. Therefore, each air 3 has been color calibrated before leaving the factory to ensure that delta e is less than 2 and achieve professional-level color accuracy. At the same time, it provides users with three image quality options: standard, movie, and game, further improving the image quality in different content scenarios. experience.

In terms of eye protection technology, air 3 introduces the eye protection technology of high-end mobile phones into the field of AR glasses for the first time, achieving double eye protection. Air 3 not only continues the previous generation's hardware anti-blue light technology, but also supports 3840hz PWM high-frequency dimming, which effectively relieves eye fatigue, and has passed SUD TUV dual certification for anti-blue light and anti-fatigue.

In terms of sound quality, air 3 is equipped with an exclusive dual-unit back-to-back audio structure. The sound pressure level is 2.5 times the industry average, bringing the sound quality performance of the glasses to a new level and achieving a more shocking listening experience.

Linked industry, creating an era of AR for all people

As a global leader in the field of AR glasses, Thunderbird Innovation not only continues to make breakthroughs in technology, but also shoulders the responsibility of driving the development of the entire industry chain. Thunderbird Innovation has always believed that the popularity of ar glasses depends not only on the advancement of technology, but also on whether the entire industry can provide products with high cost performance and wide applicability, so that everyone can easily experience the benefits of ar Innovative lifestyle.

For this reason, Thunderbird air 3 took the lead in bringing the price of split AR glasses to less than 2,000 yuan, priced at 1,699 yuan, setting a new price benchmark for the industry. Li Hongwei said that the launch of air 3 is like the model 3 in the electric vehicle industry. Relying on its position as an industry leader, through technological iteration and industry chain linkage, it will continuously reduce costs and improve quality, so that the price will reach the affordability of more consumers. scope.

This popularization is not only the pricing strategy of the product, but also Thunderbird Innovation’s profound thinking on the future development of the AR industry. It is through independent research and development of core components and display technology and in-depth cooperation with supply chain partners that Thunderbird Innovation has finally effectively reduced the production cost of AR glasses and promoted the overall progress of the AR hardware ecosystem. At the same time, with the growth of market demand and Thunderbird Innovation's deep integration of the industry chain, Air 3, as a benchmark product, will push the entire AR industry into a more efficient production and consumption stage, making it possible to popularize AR glasses.

At the press conference, Thunderbird Innovation also brought the Thunderbird Air 2 3rd Anniversary Champion Edition, which opened the door to the ar world for young consumers at the price of ,399 yuan .Li Hongwei expressed the hope that this product can become "the first AR glasses for young people" so that everyone can enjoy the large-screen visual pleasure brought by AR anytime and anywhere.

"Consumer-grade AR glasses" are still a new industry direction, and how to allow consumers to better accept and integrate this technology is the primary problem that major brands need to solve. While many brands choose to pile complex functions into their products and add "pseudo-needs" such as multi-tasking applications, Thunderbird Innovation focuses on the "watching + gaming" experience that users care about most, breaking traditional boundaries with high-quality display and sound experience. , providing users with the ultimate audio-visual enjoyment. This clear product positioning not only meets the actual needs of users, but also promotes AR glasses from niche applications to the real mainstream market. In addition, air 3’s double breakthroughs in price and performance also mark that the industry has entered a new stage of maturity and popularity.

After this conference, what kind of "Thunderbird Effect" will Thunderbird Innovation bring to the industry? We'll see.