Many listed companies compete for the "National Day stalls".
Author | Yao Yue
Editor | Gao Yan
Source | Yema Finance
After 7 days, the 2024 National Day file has finally come to an end!
The total box office of new films during the 2024 National Day season has exceeded the 2 billion yuan mark. . According to the AI box office forecast of "Lighthouse Professional Edition", the total box office in the final seven days of the National Day season in 2024 will hit 2.12 billion yuan.
As of press time, the top three box office grossers are " Volunteers: Battle of Life and Death ", "749 Bureau " and " Road to Fire ". The latter two have been tied, but the final ranking cannot be determined yet.
It is worth mentioning that the capital structure behind the 2024 National Day file is also different. Some large companies that were active in the National Day file in the past were either absent or relegated to a secondary position. So what strategies are these companies adopting? Who is enjoying the "Film and Television Feast" on the National Day in 2024? The competition for the 2024 National Day file is fierce.
has as many as 10 new films scheduled for release, including "Volunteers: Battle of Life and Death", " Crisis Route ", "749 Bureau", " Safe Entry and Exit ", "Panda Project", "'s hit Good Guys " and "Road to the Fire" " and so on. Even if the two films "Enter and Out Safe" and " Pipilu and Lu Xixi's 309 Dark Room " were later announced to be withdrawn, there were still 8 "contestants" participating.
is not only large in number, but also rich in types and lineups. The 2024 National Day schedule covers various genres such as war, disaster, crime, action, comedy, science fiction, animation, etc.; the cast includes three generations of "old, middle-aged and young", including Jackie Chan, Andy Lau, Zhu Yilong, Zhao Liying, and Wang Junkai, etc.
The “first shot” of the National Day release has already started in the pre-sale process. According to data from "Lighthouse Professional Edition", as of 23:59 on September 30, the top three pre-sales of new 2024 National Day films are "749 Bureau", "Volunteers: Battle of Life and Death" and "Road to the Fire" ”, the pre-sale box office was 77.0725 million yuan, 43.7646 million yuan, and 37.4218 million yuan respectively.
"749 Bureau", which won the first place at the pre-sale box office, is also considered to be the most promising schedule , and it also won the daily box office crown on the first day of its schedule, but On October 2, "Volunteers: Life and Death" "War" won the daily box office crown with "Strong Counterattack" and defended the title until October 6, and also occupied the first place on October 7.
Source: Lighthouse Professional Edition
According to "Lighthouse Professional Edition" data, As of 18:29 on October 7, the cumulative total of "Volunteers: Battle of Life and Death" The box office was 843 million yuan, and the latest predicted total box office was 1.48 billion yuan.
"Volunteers: Battle of Life and Death" is director Chen Kaige's second "Volunteers" series, and it is also the one with the most obvious "main theme" in the entire schedule.
In 2016, " Operation Mekong " became the schedule champion, which made the "main theme" commercial blockbusters once the "main theme" of the National Day schedule.Especially in 2019, which commemorates the centenary of the founding of the People's Republic of China, the main theme films " Me and My Motherland ", "The Captain of China" and " The Climber " were released together, pushing the compatibility between National Day movies and main theme commercial blockbusters to a high level.
Dandan, who watched "Volunteers: Battle of Life and Death" during the National Day holiday, said that he watched the movie to receive a historical education and to always remember the great achievements of the martyrs. "Watching the movie is far more shocking and more interesting than reading the book. "Profound."
Source: Can Gallery
Bai Wenxi, deputy director of the China Enterprise Capital Alliance, said that the "main theme" movie "Volunteers: Battle of Life and Death" led the box office, reflecting the audience's love for this type of movie and their feelings for their country. of Agree. "Main theme" movies often achieve better market performance during special periods like National Day because of the positive energy they convey and their profound thematic connotations.
On the other hand, "749 Game", which gave up the championship to "Volunteers: Battle of Life and Death", was promoted as a sci-fi action movie with the theme of "eight years of sharpening a sword". It was originally the most watched film in this National Day schedule. But on the first day of its release, #749UGan# was already on the hot search list. "749 Bureau" scored 5.0 on Douban, which has now dropped to 4.4.
The ranking of "749 Bureau" has dropped from the Japanese crown. As of 18:29 on October 7, the single-day box office ranked fifth, and the total box office ranked second with 355 million yuan.
"Road to Fire" ranked among the top three pre-sales. It focuses on the story of anti-trafficking. Zhao Liying, who just won the Popular Film Hundred Flowers Award, is the leading star. has temporarily ranked first with a total box office of 354 million yuan as of 18:29 on October 7. No. 3 on the list, its Douban score of 6.4 is 2 points higher than "749 Games".
"749 Bureau" lacks stamina, which also gives the comedy film "Panda Project" starring Jackie Chan and the disaster film "Crisis Line" starring Andy Lau the opportunity to compete for more box office . As of 18:29 on October 7, these two These films ranked 4th and 5th on the total box office list, with a total box office of 212 million yuan and 188 million yuan respectively. At the same time, the total box office of the remaining three new films in theaters was less than 50 million yuan.
The total box office for the 2024 National Day holiday exceeded 2 billion.
Who can "share the pie"?
While the movies were competing fiercely, they also worked together to deliver a total box office result for the 2024 National Day season.
According to data from "Lighthouse Professional Edition", as of 18:29 on October 7, the total box office of new films in the 2024 National Day season (including screenings and pre-sales) reached 2.054 billion yuan.
Source: Lighthouse Professional Edition
At present, compared with the 2024 National Day new film’s total box office record of 2.736 billion yuan, the 2024 National Day film is still far behind. However, judging from the nearly 10-year history of the schedule, the results of the National Day schedule have always fluctuated greatly - not only did the total box office increase and decrease year by year, but half of the shows had an increase or decrease of more than 50%.
The movie market has always had a significant head-turning effect. The top three films in the 2024 National Day box office accounted for about 75% of the total box office. Behind this, which listed companies share the 2024 National Day "Film and Television Feast"?
As the "quasi-champion" of the 2024 National Day file, there are many listed companies behind "Volunteers: Battle of Life and Death". The main producer and distributor of "Volunteers: Battle of Life and Death" is China Film (600977.sh), and the fifth producer is Beijing Bona Pictures Group Co., Ltd., a wholly-owned subsidiary of Bona Pictures (001330.sz) company.
It is worth mentioning that the 2024 semi-annual report released by Bona Pictures not long ago showed a loss of 139 million yuan, and betting on the China Festival champion will boost its performance. According to the "Financial Associated Press" report, a few days ago, Bona Pictures staff also revealed that the TV series "Shangganling" may be broadcast in October, "Operation Dragon" is expected to be released during the Spring Festival, and "Kashmir Princess" is expected to be released within this year Power on.
Source: Can Gallery
"749 Bureau" Although the reputation has slipped, the box office has still advanced to the 300 million level, which also makes it Huayi Brothers (300027.sz), the second largest producer, is a wholly-owned subsidiary of Huayi Brothers Brother Film Co., Ltd. and the fourth largest producer Beijing Culture (000802.sz) has gained something in the 2024 National Day schedule.
Chinese film not only won the "quasi-champion" "Volunteers: Battle of Life and Death", but also appeared as the third largest producer behind "Road to the Fire", and behind "The Road to the Fire" The second largest producer of is Zhejiang Hengdian Pictures Co., Ltd. , a wholly-owned subsidiary of Hengdian Pictures (603103.sh).
Finally, I have to mention Maoyan Entertainment (1896.hk) . Although it does not appear in the top three major production camps in the current total box office, participated in the production and distribution of a total of 7 films during the 2024 National Day period.
The largest publisher of "Volunteers: Battle of Life and Death"; the second largest publisher and co-producer of "749 Bureau" ; the second largest publisher, second largest publisher and largest promoter of "Panda Project" ; The third largest producer and second largest publisher of "Crisis Route" are both Tianjin Maoyan Weiying Culture Media Co., Ltd. (hereinafter referred to as: Tianjin Maoyan Weiying Culture).
In addition, Tianjin Maoyan Micro Shadow is also the joint publisher of "Only Green" and the sixth largest producer of "New Big Head Son and Little Head Dad 6: Mini Adventure". Both of these films are also released for the 2024 National Day. New movie. The second largest producer and co-distributor of "Safety", which has been withdrawn, is Tianjin Maoyan Weiying Culture.
According to wind data, Tianjin Maoyan Weiying is a wholly-owned subsidiary of Maoyan Entertainment, mainly engaged in movie ticketing services, film investment and distribution.
Who was absent from the National Day holiday?
In addition to who is sharing the 2024 National Day "Film and Television Feast", who is absent from this schedule is also worthy of attention.
"National Day schedule" generally refers to the movie schedule during the National Day every year. Since there is a seven-day long holiday during the National Day, there is often a small movie watching craze. The National Day schedule has always been regarded as one of the most important schedules in the Chinese film market, but in the past Many leading companies that are active in the National Day holiday are absent from the 2024 National Day holiday.
It is understood that Guangguang Media (300251.sz) has participated in the National Day schedule for 8 years in the past 10 years. In 2023, "Solid as a Rock", which was the main investor and producer, also won the first place in the schedule, but the 2024 National Day schedule did not have any other ; while the 2024 Spring Festival, May Day, and summer schedules all have "Confucian-style" Chinese Confucianism (0136.hk) and Wanda Movies (002739.sz), the National Day schedule did not appear in the main production camp. .
In addition, the above-mentioned Bona Films and Huayi Brothers did not occupy the first producer seat in the 2024 National Day schedule.
Source: Can Gallery
According to the analysis of the self-media "Entertainment Capital", This pattern also explains to a certain extent why Maoyan will release multiple domestic films in one schedule this year: In addition to Maoyan’s own distribution capabilities being recognized, the head Usually the main investors are the main companies such as Guangcai, Bona, Wanda, etc.
Jiang Han, a senior researcher at Pangu Think Tank, also said that in fact, most film companies are currently focusing on the summer and Spring Festival schedules. These are the two core schedules. In fact, other schedules are sometimes more stressful. He communicated with people in the industry and found that with this year’s theater trends, everyone has a feeling of avoiding the edge of National Day movies.
Senior investor and financial writer Zeng Xianyu said, "It is not surprising that such a situation occurs." For some large companies, they invest more in some large productions at hand, so they face particularly fierce competition. They will be particularly cautious when it comes to the schedule. On the other hand, some small and medium-sized companies have relatively light "burdens" and are more willing to give it a go.
Zeng Xianyu also said, Now it seems that some large companies are still continuing their previous market vision and coming up with industrialized film products. Industrial products may have been able to win the market relatively easily in the past, but in the current environment, it is definitely not that easy to get the audience to pay for them. "The more fierce the competition, the more sophisticated content should be produced."
In the fierce competition among many films, the 2024 National Day file is about to come to an end, and both for the major "players" of this National Day file , or the absent "players", while welcoming the next schedule, the question that should be considered is how to present more sophisticated content.
Which movie did you watch during the National Day holiday? What do you think? Welcome to leave comments. Many listed companies compete for the "National Day stalls". Author | Yao Yue Editor | Gao Yan Source | Yema Finance After 7 days, the 2024 National Day file has finally come to an end! The total box office of new films during the 2024 National Day season has exceeded the 2 billion yuan mark. . According to the AI box office forecast of "Lighthouse Professional Edition", the total box office in the final seven days of the National Day season in 2024 will hit 2.12 billion yuan. As of press time, the top three box office grossers are " Volunteers: Battle of Life and Death ", "749 Bureau " and " Road to Fire ". The latter two have been tied, but the final ranking cannot be determined yet. It is worth mentioning that the capital structure behind the 2024 National Day file is also different. Some large companies that were active in the National Day file in the past were either absent or relegated to a secondary position. So what strategies are these companies adopting? Who is enjoying the "Film and Television Feast" on the National Day in 2024? The competition for the 2024 National Day file is fierce. has as many as 10 new films scheduled for release, including "Volunteers: Battle of Life and Death", " Crisis Route ", "749 Bureau", " Safe Entry and Exit ", "Panda Project", "'s hit Good Guys " and "Road to the Fire" " and so on. Even if the two films "Enter and Out Safe" and " Pipilu and Lu Xixi's 309 Dark Room " were later announced to be withdrawn, there were still 8 "contestants" participating. is not only large in number, but also rich in types and lineups. The 2024 National Day schedule covers various genres such as war, disaster, crime, action, comedy, science fiction, animation, etc.; the cast includes three generations of "old, middle-aged and young", including Jackie Chan, Andy Lau, Zhu Yilong, Zhao Liying, and Wang Junkai, etc. The “first shot” of the National Day release has already started in the pre-sale process. According to data from "Lighthouse Professional Edition", as of 23:59 on September 30, the top three pre-sales of new 2024 National Day films are "749 Bureau", "Volunteers: Battle of Life and Death" and "Road to the Fire" ”, the pre-sale box office was 77.0725 million yuan, 43.7646 million yuan, and 37.4218 million yuan respectively. "749 Bureau", which won the first place at the pre-sale box office, is also considered to be the most promising schedule , and it also won the daily box office crown on the first day of its schedule, but On October 2, "Volunteers: Life and Death" "War" won the daily box office crown with "Strong Counterattack" and defended the title until October 6, and also occupied the first place on October 7. Source: Lighthouse Professional Edition According to "Lighthouse Professional Edition" data, As of 18:29 on October 7, the cumulative total of "Volunteers: Battle of Life and Death" The box office was 843 million yuan, and the latest predicted total box office was 1.48 billion yuan. "Volunteers: Battle of Life and Death" is director Chen Kaige's second "Volunteers" series, and it is also the one with the most obvious "main theme" in the entire schedule. In 2016, " Operation Mekong " became the schedule champion, which made the "main theme" commercial blockbusters once the "main theme" of the National Day schedule.Especially in 2019, which commemorates the centenary of the founding of the People's Republic of China, the main theme films " Me and My Motherland ", "The Captain of China" and " The Climber " were released together, pushing the compatibility between National Day movies and main theme commercial blockbusters to a high level. Dandan, who watched "Volunteers: Battle of Life and Death" during the National Day holiday, said that he watched the movie to receive a historical education and to always remember the great achievements of the martyrs. "Watching the movie is far more shocking and more interesting than reading the book. "Profound." Source: Can Gallery Bai Wenxi, deputy director of the China Enterprise Capital Alliance, said that the "main theme" movie "Volunteers: Battle of Life and Death" led the box office, reflecting the audience's love for this type of movie and their feelings for their country. of Agree. "Main theme" movies often achieve better market performance during special periods like National Day because of the positive energy they convey and their profound thematic connotations. On the other hand, "749 Game", which gave up the championship to "Volunteers: Battle of Life and Death", was promoted as a sci-fi action movie with the theme of "eight years of sharpening a sword". It was originally the most watched film in this National Day schedule. But on the first day of its release, #749UGan# was already on the hot search list. "749 Bureau" scored 5.0 on Douban, which has now dropped to 4.4. The ranking of "749 Bureau" has dropped from the Japanese crown. As of 18:29 on October 7, the single-day box office ranked fifth, and the total box office ranked second with 355 million yuan. "Road to Fire" ranked among the top three pre-sales. It focuses on the story of anti-trafficking. Zhao Liying, who just won the Popular Film Hundred Flowers Award, is the leading star. has temporarily ranked first with a total box office of 354 million yuan as of 18:29 on October 7. No. 3 on the list, its Douban score of 6.4 is 2 points higher than "749 Games". "749 Bureau" lacks stamina, which also gives the comedy film "Panda Project" starring Jackie Chan and the disaster film "Crisis Line" starring Andy Lau the opportunity to compete for more box office . As of 18:29 on October 7, these two These films ranked 4th and 5th on the total box office list, with a total box office of 212 million yuan and 188 million yuan respectively. At the same time, the total box office of the remaining three new films in theaters was less than 50 million yuan. While the movies were competing fiercely, they also worked together to deliver a total box office result for the 2024 National Day season. According to data from "Lighthouse Professional Edition", as of 18:29 on October 7, the total box office of new films in the 2024 National Day season (including screenings and pre-sales) reached 2.054 billion yuan. Source: Lighthouse Professional Edition At present, compared with the 2024 National Day new film’s total box office record of 2.736 billion yuan, the 2024 National Day film is still far behind. However, judging from the nearly 10-year history of the schedule, the results of the National Day schedule have always fluctuated greatly - not only did the total box office increase and decrease year by year, but half of the shows had an increase or decrease of more than 50%. The movie market has always had a significant head-turning effect. The top three films in the 2024 National Day box office accounted for about 75% of the total box office. Behind this, which listed companies share the 2024 National Day "Film and Television Feast"? As the "quasi-champion" of the 2024 National Day file, there are many listed companies behind "Volunteers: Battle of Life and Death". The main producer and distributor of "Volunteers: Battle of Life and Death" is China Film (600977.sh), and the fifth producer is Beijing Bona Pictures Group Co., Ltd., a wholly-owned subsidiary of Bona Pictures (001330.sz) company. It is worth mentioning that the 2024 semi-annual report released by Bona Pictures not long ago showed a loss of 139 million yuan, and betting on the China Festival champion will boost its performance. According to the "Financial Associated Press" report, a few days ago, Bona Pictures staff also revealed that the TV series "Shangganling" may be broadcast in October, "Operation Dragon" is expected to be released during the Spring Festival, and "Kashmir Princess" is expected to be released within this year Power on. Source: Can Gallery "749 Bureau" Although the reputation has slipped, the box office has still advanced to the 300 million level, which also makes it Huayi Brothers (300027.sz), the second largest producer, is a wholly-owned subsidiary of Huayi Brothers Brother Film Co., Ltd. and the fourth largest producer Beijing Culture (000802.sz) has gained something in the 2024 National Day schedule. Chinese film not only won the "quasi-champion" "Volunteers: Battle of Life and Death", but also appeared as the third largest producer behind "Road to the Fire", and behind "The Road to the Fire" The second largest producer of is Zhejiang Hengdian Pictures Co., Ltd. , a wholly-owned subsidiary of Hengdian Pictures (603103.sh). Finally, I have to mention Maoyan Entertainment (1896.hk) . Although it does not appear in the top three major production camps in the current total box office, participated in the production and distribution of a total of 7 films during the 2024 National Day period. The largest publisher of "Volunteers: Battle of Life and Death"; the second largest publisher and co-producer of "749 Bureau" ; the second largest publisher, second largest publisher and largest promoter of "Panda Project" ; The third largest producer and second largest publisher of "Crisis Route" are both Tianjin Maoyan Weiying Culture Media Co., Ltd. (hereinafter referred to as: Tianjin Maoyan Weiying Culture). In addition, Tianjin Maoyan Micro Shadow is also the joint publisher of "Only Green" and the sixth largest producer of "New Big Head Son and Little Head Dad 6: Mini Adventure". Both of these films are also released for the 2024 National Day. New movie. The second largest producer and co-distributor of "Safety", which has been withdrawn, is Tianjin Maoyan Weiying Culture. According to wind data, Tianjin Maoyan Weiying is a wholly-owned subsidiary of Maoyan Entertainment, mainly engaged in movie ticketing services, film investment and distribution. In addition to who is sharing the 2024 National Day "Film and Television Feast", who is absent from this schedule is also worthy of attention. "National Day schedule" generally refers to the movie schedule during the National Day every year. Since there is a seven-day long holiday during the National Day, there is often a small movie watching craze. The National Day schedule has always been regarded as one of the most important schedules in the Chinese film market, but in the past Many leading companies that are active in the National Day holiday are absent from the 2024 National Day holiday. It is understood that Guangguang Media (300251.sz) has participated in the National Day schedule for 8 years in the past 10 years. In 2023, "Solid as a Rock", which was the main investor and producer, also won the first place in the schedule, but the 2024 National Day schedule did not have any other ; while the 2024 Spring Festival, May Day, and summer schedules all have "Confucian-style" Chinese Confucianism (0136.hk) and Wanda Movies (002739.sz), the National Day schedule did not appear in the main production camp. . In addition, the above-mentioned Bona Films and Huayi Brothers did not occupy the first producer seat in the 2024 National Day schedule. Source: Can Gallery According to the analysis of the self-media "Entertainment Capital", This pattern also explains to a certain extent why Maoyan will release multiple domestic films in one schedule this year: In addition to Maoyan’s own distribution capabilities being recognized, the head Usually the main investors are the main companies such as Guangcai, Bona, Wanda, etc. Jiang Han, a senior researcher at Pangu Think Tank, also said that in fact, most film companies are currently focusing on the summer and Spring Festival schedules. These are the two core schedules. In fact, other schedules are sometimes more stressful. He communicated with people in the industry and found that with this year’s theater trends, everyone has a feeling of avoiding the edge of National Day movies. Senior investor and financial writer Zeng Xianyu said, "It is not surprising that such a situation occurs." For some large companies, they invest more in some large productions at hand, so they face particularly fierce competition. They will be particularly cautious when it comes to the schedule. On the other hand, some small and medium-sized companies have relatively light "burdens" and are more willing to give it a go. Zeng Xianyu also said, Now it seems that some large companies are still continuing their previous market vision and coming up with industrialized film products. Industrial products may have been able to win the market relatively easily in the past, but in the current environment, it is definitely not that easy to get the audience to pay for them. "The more fierce the competition, the more sophisticated content should be produced." In the fierce competition among many films, the 2024 National Day file is about to come to an end, and both for the major "players" of this National Day file , or the absent "players", while welcoming the next schedule, the question that should be considered is how to present more sophisticated content. Which movie did you watch during the National Day holiday? What do you think? Welcome to leave comments. The total box office for the 2024 National Day holiday exceeded 2 billion.
Who can "share the pie"?
Who was absent from the National Day holiday?
entertainment News
-
In this entertainment industry filled with Internet celebrities and idols, if you want to stand out, you need not only good looks and talent, but also that unique charm. Lai Meiyun is a goddess who was born with a halo, as if she came out of a comic book! When Lai Meiyun sto
-
The police at the anti-fraud scene actually cooperated with the caller to put on a "good show" with "big acting skills" and were repeatedly thanked afterwards. Recently, the Shangcheng Public Security Bureau received a call from Mr. Lu (pseudonym) who reported that his mother was
-
Sanyan Technology reported on October 8 that recently, some netizens posted a video saying that they ran into Jack Ma in New York, USA, and they looked at each other for several seconds and passed by each other, and the old man could not recognize him. According to the video shot
-
In the melodious music of the symphony, the four seasons of Yarkand River flowed past on the big screen. On October 8, the launch conference of the large-scale 4K natural and humanistic documentary "Yarkand River" produced by Shanghai Radio and Television Station was held at the
-
The picture shows the booth of Wanglian Clearing Company participating in the 2024 China International Financial Exhibition. (Photo provided by Wanglian Clearing Company) The reporter learned from the Wanglian Clearing Company on October 8 that from October 1st to 7th, the Wangli
-
On October 6, the Busan Film Festival awards ceremony was star-studded, and the most dazzling ones were the two Chinese actors-Hu Ge and Ariel Ariel. One won the Asian Content Award for Best Actor for "Flowers", and the other won the Asian Content Award for Best Actress for "We A
-
On October 8, Beacon Research Institute released the "2024 National Day Movie Market Insight Report". The national movie box office for the 2024 National Day period (October 1 to October 7) was 2.104 billion yuan, and the number of moviegoers was 52.09 million. The box office of
-
After Huang Xiaoming and Ye Ke officially announced their relationship, it triggered a butterfly effect, with all kinds of negativity appearing frequently, and her ex-husband also stood up to refute the rumors. Despite this, Huang Xiaoming should still appreciate and be happy wit
-
Text | Tianfeng Source | Wealth Unicorn’s first trading day after the National Day has arrived with great anticipation. The surge in Hong Kong stocks during the holiday has made many people impatient. Today, both cities opened significantly higher, with the Shanghai Composite Ind
-
On September 26, Qin Xiaoxian's ex-girlfriend Xin Yuxi started breaking the news. On October 3, Qin Xiaoxian's fans pretended to be People's Daily Online and posted a post secretly supporting Qin Xiaoxian. As a result, they were severely criticized by the official media the next
entertainment Video
-
2:51
SoftBank Fund Looks to Invest in Chinese AI Giant SenseTime
-
8:30
Harris vows to encourage innovation of digital assets during NYC fundraiser: CNBC Crypto World
-
23:03
Volatile US markets: What happens next? | Money Talks podcast
-
4:30
Apple iPhone revenues expected to deflate further in 2023, says Bernstein's Toni Sacconaghi
-
4:40
The attitude towards wealth creation in China has changed, says Rockefeller's Ruchir Sharma
-
24:54
(Is the Future) Made in China?
-
6:04
Voice artists sue tech company for 'stealing their voices' | BBC News
-
6:55
Kai-Fu Lee Says China Innovative With Apps That Don't Exist in U.S.
-
1:41
Fineprint: Chinese AI company files $1.4 billion lawsuit against Apple | World News
-
4:47
Steve Wozniak Reacts to Apple's New AI Tools