The National Day holiday in 2024 is over halfway through. There are no blockbusters or dark horses in this period. The most popular ones are "Volunteers 2", "749 Bureau" and "Way of Fire". I thought that "749 Bureau" would have a rollercoaster-like reputation and box office perfo

The 2024 National Day holiday has passed halfway. has no hits or dark horses in this period. The most popular ones are " Volunteer Army 2", "749 Bureau " and " Road to Fire ". I thought "749 Bureau" was a roller coaster. The film's reputation and box office will be the biggest topics during this year's National Day holiday. " Entering and Exiting Safe " and the cartoon " Pipilu and Lu Xixi: 309 Darkroom " have successively announced their withdrawal, successfully "stealing the show"!

Not many people pay attention to the cartoon, especially since it has been released for 4 days. "Safety" starring Xiao Yang, Ayunga, Guli Nazha and others has attracted everyone's attention. After 4 days of release, The box office only reached 17.75 million yuan, far lower than market expectations. On the evening of October 3, the official website of "In and Out" released a letter to the audience, saying that due to the unprecedented difficulties and challenges encountered during the release period, it was decided to withdraw from this year's National Day schedule after it had been released for 4 days. competition, the subsequent release time is to be determined! The box office will also be temporarily fixed at 18.19 million, and the Douban score ended the National Day season with 6.2.

The mystery of the withdrawal of "In and Out of Peace" As another masterpiece by director Liu Jiangjiang after " Life Events ", "In and Out of Peace" originally carried high expectations. The film is adapted from real events. It tells the story of Zheng Ligang, a death row inmate who survived an earthquake and joined a special rescue team formed by police officer Yu Chixiao to face disaster challenges together. The film brings together powerful actors such as Xiao Yang, Ayunga, Guli Nazha, and Huang Xiaolei. It has a strong lineup and a novel theme. It should have been a dark horse in the National Day season.

However, reality gave everyone a heavy blow. In the early days of the film's release, although it attracted some audiences with its exciting plot and superb performances by the actors, it soon suffered a double failure in terms of reputation and box office. Some viewers pointed out that the film was unable to advance the plot and that the core story lacked depth and appeal. The handling of disaster scenes was also criticized as being too fake and difficult to resonate with the audience.

In addition, the proportion of film schedules has gradually declined, and there have even been questions about "ghost movies" and "high-priced tickets". A movie ticket can be as high as 500 yuan, who can afford it. further exacerbated the box office decline.

Faced with this dilemma, Wan Yuhan, one of the producers of "In and Out of Peace", publicly posted on social media, expressing his anger and disappointment at the "unfair treatment" the film suffered, and even bluntly said that this was his first and last time Invest in a movie at a time. Although this move aroused public sympathy and concern, it also triggered in-depth discussions about film market rules and film quality.

Some people say that because of the theme of "Safety in and Out", it is not suitable for release during a happy holiday like National Day Golden Week. Because the background is the Tangshan Earthquake, and the story is based on the tone and background of a disaster movie. Who wants to watch such a heavy story during the holidays?

Therefore, in the 4 days since its release, "In and Out", in addition to getting 8.8% of the film schedule on the day of the premiere, it continued to decline in the following 3 days, and it was less than 3% on the day when the withdrawal was announced. Film placement rate. At the same time, films such as "Volunteers 2" and "Road to Fire" performed very strongly. Especially for "Volunteers 2", after the total box office exceeded the 400 million mark, the film scheduling rate has reached 40%. Coupled with the 20% film scheduling of "The Road to Fire", these two films overwhelm other films. Maybe get ahead. The lack of competitive results in the early stage naturally determines the continuously declining film schedule, which can only lead to a disastrous failure.

Starting from this year, more and more films have been withdrawn due to unsatisfactory box office performance. Andy Lau and Ning Hao's " Mr. Red Carpet " and " Let's Shake the Sun Together " with Peng Yuchang and Li Gengxi were all withdrawn from the Spring Festival and re-released in March. "Mr. Red Carpet" still has a box office The box office of "Let's Shake the Sun Together" did not exceed 100 million, reaching 264 million, but it scored as high as 8.0 and has good reputation support. The May 1st "Nothing That Can't Be Solved by Hot Pot" starring Yang Mi was also withdrawn and later changed to online broadcast.

Generally, the effect of undoing and replaying is not very good. The follow-up prospects of "Entry and Safe" will undoubtedly face many challenges.So, are you optimistic about it?