You know "Guizhou Village Super" and "Guizhou Village ba", but have you heard of "Guizhou Village t"? Since July this year, "Guizhou Village Shows" have been held in Kaili, Guizhou to showcase the traditional culture of various ethnic groups. Different from ordinary fashion shows, the models of the "Guizhou Village Shows" are made up of local villagers, citizens, and tourists. Composed, everyone confidently walked onto the catwalk wearing costumes with national characteristics. They were generous and confident, and the audience praised them repeatedly, and also attracted tens of millions of netizens to watch. In September, "Guizhou Village T" appeared on the stage of China International Fashion Week and was well received, and even became popular on CCTV.
A Xin is a native Miao boy. His grandmother and mother are both famous local embroiderers. Having been influenced by it since childhood, A Xin grew up to be a fashion designer. After graduating from university, he founded the national fashion brand "Gu'axin" in Xi'an by combining Miao embroidery intangible cultural heritage skills. In the first half of this year, he was officially invited to visit Belgium, Germany and other countries for economic and trade visits and exchange studies. In order to better demonstrate the Miao intangible cultural heritage embroidery skills, he went abroad with his mother, the inheritor of Miao embroidery. After participating in the exhibition, they spontaneously put on Miao costumes and walked to the streets abroad to introduce Chinese traditional culture to foreign friends.
After returning from abroad, Axin wants to continue to promote the traditional culture of the Miao people, and at the same time fulfill his long-held wish - to return home with his career and help the development of his hometown. So he and his mother planned to hold a fashion show in Kaili, inviting professional models and fellow villagers from his hometown to walk in the village wearing costumes with Miao elements. A Xin named the show "Guizhou Village T".
The first "Guizhou Village t" took only 4 days from planning to implementation. The Kaili City Culture, Sports, Radio, Television and Tourism Bureau coordinated the venue for them, and the 50-meter wind and rain corridor in the Kaili Miao and Dong Ethnic Customs Park was Turn it into a runway for a fashion show. When professional models and amateur villagers put on unique Miao costumes and walked onto the catwalk, the audience was shocked by the gorgeous costumes and down-to-earth performances. So far, "Village T" has held 28 performances, with more than 20 institutions and more than 20 natural villages participating, with more than 8,000 participants and more than 15,000 on-site audiences.
In addition to showing gorgeous clothing and exquisite intangible cultural heritage embroidery, the folks will also use various creative forms to show folk customs and food to the audience. What impressed Ah Xin deeply was that there was a mother of three who took the stage with her three children. The youngest was only 11 months old, sitting in a stroller, with an innocent smile on her face. Ah Xin felt that what the villagers showed was not only China’s excellent traditional culture, but also a beautiful attitude towards life.
The popularity of "village t" has attracted many tourists, and many foreign friends have been infected by the charm of traditional costumes. Foreign friends often sign up. In the video of Ah Xin recording "Guizhou Village T", you can see a French boy praising "Guizhou Village T" in fluent English, and a Pakistani boy wearing Miao costumes cheering for everyone... Ah Xin told reporters that more than two people Within months, they brought the "Guizhou Village" to Guiyang, the provincial capital, and to Beijing, the capital, and even appeared on the CCTV News Channel. On September 11, the "Guizhou Village T" team appeared on the stage of China International Fashion Week. The grannies were no less than professional supermodels. Their confident smiles, ethereal singing voices and gorgeous Miao costumes amazed everyone. A Xin and his clothing brand also won two awards.
Reporters learned from the Kaili City Culture, Sports, Radio, Television and Tourism Bureau that the popularity of "village t" has also linked multiple industrial chains such as catering and food, accommodation services, transportation and sightseeing in the Fengqing Garden and surrounding areas, boosting urban consumption. As of now, there are 615 merchants participating in the "Xiuli Tao" intangible cultural heritage market and "Village T", and the show has attracted more than 400,000 tourists, achieving a comprehensive tourism revenue of 35 million yuan.
text/Zhang Bingjing
editor/Ni Jianing
