A large number of "Genshin Impact" fans gathered at Wanda Cinema.
Beijing News (Reporter Zhou Huixiaowan) On September 27, a large number of "Genshin Impact" fans gathered at Wanda Cinema. They carefully dressed up as the characters in the game and held up various peripherals in their hands. There is a specially set up check-in area on site to take photos and take photos with fellow enthusiasts. During the event, Wanda Cinema’s Beijing Tongzhou Wanda Plaza store and Shanghai Wujiaochang Wanda Plaza store launched China’s first Genshin Impact-themed imax cinema. The seats in the cinema were covered with Genshin Impact elements. Those who came to the event Travelers had enthusiastic exchanges with well-known Genshin Impact creators and cosplayers, and jointly launched the "Gathering of Light" Genshin Impact anniversary-themed imax theater special event. It is reported that "Genshin Impact" themed tickets have been prepared for the audience from today to October 7, providing players with a unique "trip".
html From September 28th to October 31st, in addition to the above two specially designed movie theaters that have launched the "Genshin Impact" anniversary themed imax theater and photo check-in area, the remaining 704 Wanda Cinemas directly-operated stores across the country will have "Genshin Impact". On the occasion of the fourth anniversary of "God", the Genshin Impact anniversary-themed atmosphere decoration is lit up, and Genshin Impact-themed pre-screening advertisements are fully launched.
A large number of "Genshin Impact" fans gathered at Wanda Cinema.
In addition to offline activities, Wanda Film’s subsidiary Time.com has also joined hands with "Genshin Impact" to launch a series of "Screen Journey" themed packages and official peripherals, including plush pain bags, badges, "conspicuous bags" and other two-dimensional, game-loving This product category is a favorite among viewers, because this cooperation shows Wanda Film’s new attempt to transform cinemas in traditional cultural venues into youthful and diversified event venues, thereby upgrading the lobby economy. As the largest cinema chain brand in China, Wanda Films actively breaks through the boundaries of cinemas, breaks the traditional model of cinema viewing, and reshapes cinemas as new possibilities for cultural experience spaces.
editor, Huang Jialing
proofreader, Lu Qian
