During the Mid-Autumn Festival, the Mid-Autumn Festival Chinese Style Concert "Autumn Water Connects to Shine the Moon" created by the China Central Radio and Television Station's Literary and Art Program Center sang romantically in Lucun, a rural tourist town in the world. Photo

During the Mid-Autumn Festival, the Mid-Autumn Chinese Style Concert "Autumn Water Connects to Shine the Moon" created by the China Central Radio and Television Station's Literary Program Center sang romantically in Lucun, a rural tourist town in the world.

Photo courtesy of the program team

This Mid-Autumn Festival Chinese Style Concert adopts large and small screen linkage communication, lightweight presentation, and resonates with the audience. "May we be together for a long time, thousands of miles apart", elegant, beautiful and poetic... The Mid-Autumn Festival carries the meaning of reunion, harmony and beauty, and expresses the emotions and beliefs of the Chinese people. In order to express its best wishes for the full moon of the Mid-Autumn Festival to global audiences during the Mid-Autumn Festival, the China Central Radio and Television Station Literary Program Center has used national music that has a strong presence in recent years to bridge the gap between China's excellent traditional culture and the young user groups in the new era. Emotional bridge, large and small screens work simultaneously, and the communication effect continues to improve.

Once the program was broadcast, it aroused enthusiastic responses from the audience, especially young people. As of now, the total number of views on the main topic and related topics of #秋水连向月明中秋国风 concert# has exceeded 300 million, of which the number of views on the main topic has exceeded 200 million! The total number of related videos played across the entire network exceeded 100 million times, and the number of views across the entire network for the live broadcast on that day reached 6 million within one hour.

Change the scenery as you move, an innovative fusion of classical culture and national style expression. Opera and music are full of emotions between mountains and rivers. Step by step, the beautiful poetry of the Mid-Autumn Festival is perfectly integrated with the scenery of the town, highlighting the profound heritage of China's excellent traditional culture and the unique charm of national style innovation. Previously, the national style music singing and performance program "National Style Super Drama" created by China Central Radio and Television Station used a refreshing artistic presentation to give the national style music more cultural heritage and sense of the times, and provided innovative expressions for cultural programs. Open up new fields and continue to lead the trend of national style. Gathering national aesthetics and diversifying national music, on the occasion of the Mid-Autumn Festival, the main station continues to promote the spread of national culture, connects tradition and modernity in the form of national concerts, interprets ancient and modern sentiments in a dialogue across time and space, and creates a beautiful atmosphere. The customs of Jiangnan water town. As the Chinese saying goes, "Thousands of miles apart, we share the beauty of the moon."

Photo courtesy of the program team

Change the scenery with each step, making the landscape and culture more than just viewing. In the program, many Chinese-style musicians, famous opera masters and cultural scholars crossed the four ancient bridges of the Song Dynasty: "Tengjiao", "Qifeng", "Hualong" and "Tianbao". Above the Lu River, you can see the simple beauty and elegance of the small towns in the south of the Yangtze River. The national style and culture set off each other. The program combines the effect of people and scenery to create a romantic festival atmosphere where "the water and the sky are one color and shine on the moon", bringing a cultural experience where "elegance is everywhere and ordinary".

The party consists of three major chapters: "Flowing Water Like a Song", "Wangshu Yaji" and "Landscape Movement". Listen to the echo of green waters and green mountains in the Jiangnan water town, feel the eternal feelings of literary giants and poets in the beautiful poems, and meet old friends again and again. Singing the nostalgia of reunion during reunion. The song "The Peony Pavilion Again" combines Kunqu opera with pop music, leading the audience to relive an amazing encounter that spans time and space! "The horse-riding Lu chases a territory thousands of miles away." Dams, bamboo forests, Chinese style rock music combines calligraphy and opera sword dance. The bold and majestic "Emperor Xin Qiji" allows the audience to appreciate the poet's broad mind in an audio-visual feast. At the same time, Feel the spiritual power contained in ancient poetry. "Wonton Fu" presented by the Huzhou Singing Vocal Ensemble uses acapella + Hu opera singing to give the tradition a new voice.

Photo courtesy of the program group

Tradition and modernity complement each other. The Mid-Autumn Festival National Style Concert brings the stage into people’s life scenes, and the charm of China’s excellent traditional culture reflects the humanistic customs. From day to night, the program conveys good wishes for people's happiness and health in every scene.

Taking pictures of the past and present, creating an immersive experience to create a Mid-Autumn Festival gathering. Integrating Lucun cultural IP, the guests turned into cultural visitors and connected the Mid-Autumn Festival Chinese style concerts with "boat trip to the south of the Yangtze River", "moon order flying flowers", "silk rhyme pursuit", "night market tour" and "celebrating reunion".

Drink tea and watch the scenery, "boat trip to the south of the Yangtze River", and feel the comfort and leisure of the water town; from reciting poems to singing poems, the moon-themed "Moonlight Flying Flowers" is quite like the ancients drinking wine in the winding water; learn the silk reeling machine in the embroidery workshop Silk and embroidery skills, immersive experience of "Silk Rhythm Quest"; experience the unique traditional skills of Jiangnan towns in the "Night Tour Market", local night culture with Lake pens, silk fans, purple clay pots, paper-cutting and other local characteristics; as night falls, Come to a festive party with the town residents, "celebrate reunion" amidst the music, and finally create a Mid-Autumn Festival gathering that combines culture, elegance, and fun.

Program group photo

The Mid-Autumn Festival embodies diverse cultural and emotional connotations such as reunion, nostalgia, family affection, etc. With music as the medium and real scenes as the curtain, the Mid-Autumn Chinese Style Concert demonstrates the spiritual bond of national emotions through regional culture, forming a spiritual bond among people. The visual aesthetic of blending scenery and scenery engraves the beautiful scenery of the south of the Yangtze River and infiltrates the melodious humanistic feelings. From humanities and history, natural landscapes to intangible cultural heritage, the program not only highlights the connotation of China's excellent traditional culture, but also tells people's current happy life through integrated programs.

This program uses the form of "Central District Hand in Hand" cooperation to create an immersive cultural tourism destination in the "national style music + cultural tourism" co-creation model. It uses the excellent traditional Chinese culture as the background and integrates with people's lives and local culture. Deep links to travel resources demonstrate the long-term influence of high-quality literary and artistic content.