Cover News Reporter Ma Mengfei With the arrival of the Mid-Autumn Festival, the film market once again ushered in a wave of movie viewing climax. Data shows that in this "most crowded" Mid-Autumn Festival period in history, a total of 21 films were released, 17 of which were

Cover News Reporter Ma Mengfei

With the arrival of the Mid-Autumn Festival, the film market once again ushered in a wave of movie viewing climax. According to

data, in this "most crowded" Mid-Autumn Festival period, a total of 21 films were released, 17 of which were new films, covering drama, comedy, crime, family, suspense, disaster, thriller, animation and other genres. Among them " wild child " leads the box office with a box office of 100 million. The

Lighthouse Professional Edition shows that as of 22:00 on September 15, the box office (including spot screenings and pre-sales) during the 2024 Mid-Autumn Festival period (9.15-9.17) exceeded 170 million! "Wild Child", " A Snowed Out " and " Determination to Run away " are temporarily among the top three at the box office during the current Mid-Autumn Festival period.

In the past summer season, the box office performance was mediocre, with both total box office and movie attendance declining year-on-year. The lack of supply of high-quality blockbuster movies led to a decline in the overall box office. Since the beginning of this year, the Spring Festival and Qingming Festival movies have performed well in the market, but the May Day and summer movies have not been popular. Currently, many types of films are released during the Mid-Autumn Festival, still giving many movie fans a reason to return to the cinema.

On the other hand, behind the overall dullness of the film market, the performance of many listed companies in the film and television industry is not optimistic, and most of them have experienced declines or losses. Industry insiders said that the lack of high-quality films this year has put pressure on the box office, and the industry has once again entered a "cold winter."

Mid-Autumn Festival movie data

7 new films "gathered" in the Mid-Autumn Festival

In the movie schedule, the Mid-Autumn Festival has always been in an awkward position between the summer film and the National Day film and is slightly "bland" ”, and this year’s Mid-Autumn Festival ushered in 17 new films and Many re-releases of old films have given the market new expectations.

html At 2 pm on September 15, many movie fans were waiting to enter the Perfect World Cinema in Impression City, Chenghua District, Chengdu City. Movie fan Liu Yang and his girlfriend were waiting to enter, preparing to watch "Wild Child". "I am more interested in this kind of realistic-themed films. I have been following this film for a long time. For example, I also watched the summer film " Retrograde Life "." Liu Yang said, while his girlfriend was impressed by the actors in the film. interest.

In fact, judging from the box office on the first day of the Mid-Autumn Festival, "Wild Child" is also the film with the largest number of viewers and box office. Specifically, there are two movies adapted from real events in this year's Mid-Autumn Festival, namely "Wild Child" and "Determination to Run Away." Realistic themes are easy to bring topics. It is worth mentioning that the previews for these two movies have The box office sales also continue to be in the top two during the Mid-Autumn Festival.

As an urgent demand in the film market in all periods, this Mid-Autumn Festival comedy films include "Avenge the Shame" and " Big Scene ". Among them, "Big Scene" stars actors Wang Tianfang, Ma Xudong, Guanle and others from the popular variety show "Annual Comedy Competition", while "Abandoned Shame" stars veteran comedians Qiao Shan and Ma Li. , it can be described as a showdown between old and new comedians.

In addition, the crime film " all suspects " starring Xiao Shenyang and Qin Hailu has also attracted much attention. The 2016 old film "Journey to the West: The Monkey King Three Fights the Bone Demon" will be re-screened, and " The Wandering Earth 2" The latest 3D version and the documentary of the same name will be released in the Mid-Autumn Festival at the same time. There are also cartoons for children such as "The Great Sage Conquers the Demons", "Wonderful and Cute Movie", "Jungle", etc.

In the audience portrait, "Wild Child" has a prominent proportion of young female viewers, and it is also the film with the lowest pre-sale box office; "Avenged" has the highest proportion of male viewers; "Determination to Run" is between 25 and 34 years old. The highest proportion of viewers.

Stills of "Wild Child"

The film market continues to be slow this year

While the Mid-Autumn Festival movies are hot, the listed companies behind them have also become the focus.

Behind "Wild Child", which topped the box office on its first day, a wholly-owned subsidiary of China Film Co., Ltd. participated in the distribution.In addition, the key new film "Determination to Run away" is co-produced by Huace Pictures, a subsidiary of Huace Film and Television, Hengdian Pictures, a subsidiary of Hengdian Film and Television, and Wanda Film and Television Media, a subsidiary of Wanda Film. " I wish you happiness!" " is co-produced by Hengdian Pictures.

In fact, since this year, the overall performance of A-share listed film and television companies has not been ideal. As of the close of trading on September 13, choice data showed that the A-share film and television concept sector fell by 1%. Overall, since March this year, the film and television concept sector has continued to fluctuate downward, with an obvious decline.

html On August 29, Mao Yu, executive deputy director of the Central Propaganda Film Bureau, said at the seventh "China Film New Force Forum" that since the summer season, although about a hundred films have entered the market, the market performance has given us a A warning bell has been sounded. Compared with the same period last year, the number of audiences and box office dropped by 22%, highlighting the deep-seated and structural problems of Chinese movies. It can be said that the crisis has arrived and change is imminent.

Against this background, listed film and television companies have also entered a downturn in the industry.

financial report shows that in the first half of the year, many film and television companies such as Beijing Culture, Bona Pictures, Wanda Film, Hengdian Film and Television, Jinyi Film and Television, China Film, Cultural Investment Holdings, and Happy Blue Ocean all experienced double declines in revenue and net profit. Only A few companies, including Shanghai Film, Enlight Media, and Huanrui Century, achieved double profit growth.

The trend of film and television concept stocks this year

Wang Peng, an associate researcher at the Institute of Management of the Beijing Academy of Social Sciences, said in an interview with reporters that judging from the box office data in the first half of the year, the overall box office of the film market declined year-on-year, showing signs of weak market recovery. The emergence of the "most crowded in history" Mid-Autumn Festival period has also further increased the competitive pressure on the schedule, putting forward higher requirements for the quality and market performance of films.