Kunming Information Hong Kong News reporter Li Jinzi On September 14, as the Mid-Autumn Festival approaches, under the guidance of the Kunming Municipal Bureau of Commerce, the Yunnan Assistance and Linkage Douyin Life Service Provider Management Department launched #Yunnanren’s in Kunming Xinying New City During the Mid-Autumn Festival, I sold "Moon" 2024 Yunnan-style mooncakes in Kunming for an offline tasting event and a Mid-Autumn themed market event.
In order to provide consumers with diversified consumption choices and increase the exposure and popularity of Yunnan specialty products, this Mid-Autumn Festival theme market brings together Guanshengyuan, Pan Xiangji, Dehe, Huamanlou, Palace Cake House, and Hongshan Flour Mill. , Kunming Hotel Bakery, Bakery Workshop, Shiweiyunshang, Yingrong Impression, Meet the Little Princess, Huacheng Hotel, Cuimixian, Ji Qingxiang and other local time-honored and cutting-edge bakery merchants in Yunnan invite consumers to taste for free on site. Tasting, telling the unique flavor and inheritance story of Yunnan-style mooncakes, allowing consumers to experience the unique charm of Yunnan-style mooncakes.
Huamanlou specializes in "flower" style baking, Kunming Hotel Western Cake House that integrates the characteristics of various parts of Yunnan and launches secret gift boxes, Guanshengyuan with a history of nearly a century of mooncakes, Huacheng Hotel where there are always long queues every Mid-Autumn Festival... each The merchants showed off their special skills, attracting citizens and Internet experts to stop and taste the rich Yunnan-style mooncakes, vote for their favorite brands, and take photos at the check-in points in the exquisite Mid-Autumn Festival atmosphere.
Relevant leaders of the Kunming Municipal Bureau of Commerce said in their speech that the "Mid-Autumn Festival for Yunnanese" event was held to empower innovative marketing through the integrated media matrix, through expert store visits & topic submissions, hot spot creation, live broadcast sales, Private domain publicity and other methods jointly promote online and offline integrated consumption, making network traffic a powerful driving force for consumption upgrades, allowing merchants to "sell well" and citizens to "buy well", "eat well" and "eat well".
It is reported that this event is the offline part of the #Yunnanese’s Mid-Autumn Festival themed event. Under the guidance of the Kunming Municipal Commerce Bureau, the Yunnan Assistance and Douyin Life Service Provider Management Department launched the #Yunnanren’s Mid-Autumn Festival theme activity on Douyin from August 26 to September 22, linking more than 600 households in Yunnan Province For businesses in baking, catering, supermarket shopping, leisure and entertainment, etc., #Yunnanese’s Mid-Autumn Festival topic has been online for two weeks, and the exposure has exceeded 77 million. Focusing on Yunnan’s characteristic mooncakes, the Douyin hotspot #Yunnanese’s mooncakes are in It has dominated the list of 14 cities in Yunnan.
