The 2024 China International Fair for Trade in Services (hereinafter referred to as "the Fair") will be held at the National Convention Center and Shougang Park in Beijing from September 12 to 16. The "Beijing Audiovisual Exhibition" serves as the cultural tourism service special exhibition area of the Fair. An important part of the Beijing audio-visual industry, it not only fully demonstrates the content creation and production, technological innovation services, industrial R&D upgrades, service capabilities and application scenario experience of the Beijing audio-visual industry, but also brings an audio-visual feast to the audience through a series of new highlights. .
Immerse yourself in the scene - inspire inspiration and imagination
The "Beijing Audiovisual" exhibition area of this CIFTIS covers an area of more than 1,000 square meters. Among them, the literary and artistic boutique exhibition area is an important part of the "2024 Beijing Audiovisual Exhibition of the CIFTIS". Key points It showcases the creative achievements of Beijing’s audio-visual literary and artistic masterpieces since 2023, and promotes a batch of excellent films, TV series, cartoons, documentaries, online audio-visual programs and other literary and artistic masterpieces.
The design of the "Beijing Audiovisual" literary and artistic boutique exhibition is unique. The exhibition hangs palace lanterns on the left and right sides of the "Beijing Audiovisual" main exhibition area, which has a symmetrical aesthetic and highlights the dynamic radio and television shape. The main booth has a total of 24 palace lanterns, displaying nearly a hundred literary and artistic masterpieces, fully demonstrating the creative achievements of "Beijing Great Audiovisual". When
walked into the exhibition area, it was like stepping directly into the classic scene of a popular TV series under the "Beijing Audiovisual" brand. The gleaming light box posters that catch the eye immediately arouse the audience's audio-visual memory, and the scene reproduction arrangement makes people immersed in it. You can relive the old days with the hero and heroine in the immersive green train of "South to North". In the interactive photo and check-in area of "The Story of a Rose", the oil paintings in the play and the "secondary creations" of fans complement each other, directly bringing the audience closer to the popular drama. The 6-meter curved scenery screen of "My Altay" seems to take you to the vast Altay grassland and experience the magnificent scenery of northern Xinjiang.
Peripheral charm - bringing unique interactive experience to the audience
In the first half of 2024, the "Beijing Great Audiovisual" brand has achieved remarkable results in many aspects such as TV series, radio and television works, and online audiovisuals. The number of registered works, the general administration's recommendation rate, and audience ratings, etc. Various key data are firmly at the forefront of the country. In addition, there are many high-quality works that are about to meet the audience in the future, such as the Belt and Road-themed TV series "Haidao", the sequel to the popular TV series "Fearless 2"... The "Beijing Big Audiovisual" brand continues to provide high-quality products. The creative posture continues to serve the audience and the audiovisual industry. With the support of
's rich creative resources, the colorful peripheral souvenirs also enrich the audio-visual experience in different forms. In addition, the original scene restoration and personalized interactive experience in the exhibition area further immerse the audience. There are three-story small booths in front of the booth. These carefully arranged small booths are like exquisite showcases, displaying a rich variety of film and television literary and art derivatives. Handbags, bookmarks, small pendants, refrigerator magnets, postcards, simple and practical film and television peripherals are integrated into the audience's daily life in the form of daily necessities, allowing literary and artistic boutiques to add a little surprise to life.
In addition, the original "My Altay" books, travel packages, bookmarks, refrigerator magnets, Kuaishou series plush dolls, "The Story of a Rose" gift boxes, rain companions, puzzles and other derivatives not only showcase the literature and art of "Beijing Audiovisual" The influence of the boutique exhibition on literary and artistic creation also provided a unique souvenir for the audience, who stopped to appreciate and select their favorite derivatives. This move not only brings the audience closer to the film and television industry, but also adds more interest to the "Beijing Audiovisual" literary and artistic boutique exhibition.
Brand power - diverse creations show new literary and artistic styles
Under the brand leadership of "Beijing Great Audiovisual", fruitful results have been achieved in major theme creation, filing, distribution, broadcasting, and ratings, and the TV series "South to North" has been launched successively. "Welcome to Maile Village", "The Story of Rose", "The Rivers of Time Cantabile", online dramas "My Altay", "Under the City", online movies "Blood and Nameless·Run", online variety show "Together" Towards the Future—2024 China Online Audiovisual Annual Ceremony" "Shine! "Grand Canal", "Let's Farm", and the online mini-series "Beyond!" "A Juan", "My Return is Windy", TV cartoons "Romance on the Grand Canal 3", "Maomao Town's Ocean Discovery", "Weiwei Cat's Daily Life", TV documentaries "Animation 100", "The Great Wall", "Underwater" A large number of outstanding literary and artistic masterpieces such as "China Season 2" have demonstrated the prosperity of Beijing-produced film and television literary and artistic creation.
Text/Beijing Youth Daily reporter Yang Wenjie
editor/Cui Wei
