During the just-concluded Paris Olympics, the "Watching the Olympics in Cinemas: 2024 Paris Olympics TV Program Cinema Live Activities" jointly created by CCTV and China Film Technology continuously screened the opening ceremony, multiple high-profile events and the closing ceremony in theaters , realizing the cross-border integration of Olympic Games and cinema functions, the audience experienced the grand opening ceremony, closing ceremony and intense competition on the big screen, and gained a brand-new cultural consumption experience.
In addition to showing movies, what other possibilities can theaters have?
Recently, "China Film Technology" appeared at the Beijing International Radio, Film and Television Exhibition, demonstrating its layout of the film technology industry chain based on the integration of China Film's core scientific and technological resources, and introduced the entire line from film shooting and production to theater screening. Film equipment and technical services, etc. On this occasion, The Paper also interviewed Zhang Yu, general manager of China Film Technology.
Zhang Yu was interviewed
Zhongji Company was founded in 1951, and has been engaged in film technology and product business since its establishment.
"At the beginning of the 21st century, world movies have technically transitioned from the film era to the digital era. In 2009, Zhongqi Company proposed that in the future, the main direction of work should be shifted from the original trading company to a technology-led enterprise." Zhang Yu said.
China Film Co., Ltd. integrated its business structure into six major sectors in 2021, including the technology sector. Since then, the concept and prototype of the technology sector have been formed. At the end of 2023, it will be reintegrated into China Film Technology (Beijing) Co., Ltd. (hereinafter referred to as "China Film Technology").
"On August 21, 2024, the China Film Technology brand was officially released. The brand is based on China Film Technology and has 6 holding subsidiaries. Its business includes China Film Cinity, China Film Comprehensive Business Service Platform, etc. In the future, China Film will pool its accumulated savings With years of scientific and technological strength, we strive to build China Film Technology into the largest and richest supplier of film technology products and services in China," Zhang Yu said, "In our plan, China Film Technology will not only provide the market with equipment in the future. Or the service is as simple as that. For example, we not only sell cinity LED movie screens to theaters, but also provide technical service solutions for various business forms or diversified program content required by theaters.”
During the interview, China Film Technology
said. Zhang Yu also introduced the participating subsidiaries of "China Film Technology".
Among them, the most familiar to the public is the China Film Cinity film system. It was officially launched in August 2019 and is currently a high-end projection brand under China Film Technology. It is the first in the world to creatively integrate 4k, 3D, high brightness, high frame rate, High-tech technologies in seven major movie projection fields, including high dynamic range, wide color gamut, and immersive sound, can make movie images clearer and colors more brilliant.
html On August 21, "China Film Technology" appeared at the 31st Beijing International Radio, Film and Television Exhibition, and focused on sharing its core business sectors, innovative technologies, exhibits and services at the exhibition - China Film Cinity LED Cinema Display The system is the core, covering a series of innovative products such as cinity science, cinity amr, cinity camera and cinity care.
"China Film Technology" was at the 31st Beijing International Radio, Film and Television Exhibition
Among them, the "China Film Cinity LED Cinema Display System" was officially released in 2023. It attracted much attention once it was released. It is the world's first support for 4k /120 frame high format cinema LED projection system.
Regarding the innovation and technical advantages of cinity LED movie screen, Zhang Yu reviewed: "LED's direct display technology has unique advantages in brightness, contrast, color, etc. We now have cinity LED's exclusive plate-making content supply and high frame rate Performance, this is the killer feature of Cinity LED. So far, only Cinity Cinema has 4k120 frames. In addition, LED also brings the possibility of bright field projection. It does not have a projected light beam, and it provides high definition and high color reproduction. "
" It is worth mentioning that cinity LED has fully realized chip-level localization.LED is a very mature field in China, and its market demand can meet the needs of the research and development side. Now Cinity LED is 100% domestically produced, and all core components are produced domestically. "Zhang Yu said.
So far, a total of 180 cinity cinemas and 12 cinity LED cinemas have been built in 75 cities across the country. Zhang Yu introduced that cinity's global layout is also accelerating, and 10 have been built in overseas regions. cinity cinema, and 14 more are under construction. During the
exhibition, the audience also visited China Film Barco, a professional projection solution provider that is one of the subsidiaries of China Film Technology since its establishment in 2011. , China Film Barco has delivered nearly 50 projector products of four generations to the Chinese market in 13 years, ranging from xenon lamps to lasers, leading the projection technology revolution in the Chinese market with continuous intergenerational innovation. So far, Barco projectors have been installed in China. The volume has reached 50,000 units, and the market share is stable at more than 50%.
Regarding cinity’s business, Zhang Yu said: “We originally had two main parts: one part is equipment integration, sales, and service, and the other part is plate making. Now we have the third part of the work, which is the introduction of other content and the exploration of other business models, such as live broadcast, such as the introduction of BBC " Arctic " documentary type content. This part is still in the trial and error period. "In terms of other business aspects of
, Zhang Yu introduced the China Film Comprehensive Business Service Platform, "This platform aims to enrich cinema screening content and business methods through information technology, and continuously expand and extend the film screening industry chain. China Film's scheduled screenings have actively expanded the multi-venue consumption model in cinemas. It has successively launched live broadcast activities such as concerts and events in cinemas across the country. In the future, it will continue to expand diversified high-quality content to cover different audiences. "
" China Film Technology will also continue to actively deploy artificial intelligence, and use the application of AI technology to achieve the integration of film production and the AI era, enriching the source formats and diverse scene applications of high-tech format films; China Film Financing targets the film industry chain Pain points include large investment amounts and long payback periods in cinema investment projects. Insufficient funding sources during the project construction period and early operation period have greatly restricted the large-scale construction of cinema projects. Therefore, China Film Financing is deeply involved in the early stages of project construction and tailor-made financial leasing service plans. "Zhang Yu said.
