This summer, many "box office myths" were shattered. Last year, Wu Ershan, who "returned" to domestic entertainment with the movie "Fengshen Part 1: Chao Ge Fengyun", was unparalleled for a while, and his new film "Under the Stranger" hit the center of the earth, which faile

This summer, many "box office myths" were shattered.

"returned" to domestic entertainment last year with the movie " Gods Part 1: Chaoge Fengyun ". For a time, Wu Ershan was unparalleled, and his new work " Under the Stranger " went to the center of the earth , both failed in word-of-mouth and box office.

Chen Sicheng and Zhu Yilong, who also worked together to create the 3.5 billion+ blockbuster movie "The Disappearance of Her " last year, worked together to go to the "Box Office Waterloo" this year, and successively contributed to "famous scenes in road shows."

After many years, Xu Zheng, who returned with the reality-themed movie " Retrograde Life ", did not reproduce the box office myth of " I am not the god of medicine ", and received mixed reviews in terms of word-of-mouth, and was even criticized by connotations. "Consumption misery".

Yu Shi, who became popular with his role as Ji Fa and won this year's Hundred Flowers Award for Best Newcomer, acted as the male protagonist for the first time in the romantic movie " Welcome to My Side ", but only won less than 5,000 With a box office of 10,000 ...

In just two months, so many movies have hit the market, which makes people feel confused and want to ask: Why are all the "box office myths" in the past? Malfunctioning?

Adaptation is not "made up"
"Magic adaptation" of the original work is destined to be a hit on the street

One of the reasons why the movie is a hit is the "magic adaptation of the original work".

The movie "Under the Stranger" is adapted from the popular Chinese comic "Under the Stranger". It has a lot of fans of the original work. It has been adapted into film and television before, and both the animation and the drama version are quite successful.

The success of the film version is not an easy task. If it can be filmed according to the original work, and the casting and special effects can be carefully selected, there may be hope, but it has stepped on the "big thunder".

The most outrageous thing about the movie version is that it changed the character of the heroine Feng Bao'er. She changed the character of Bao'er, who became more and more courageous as she fought, into a "fighting five scum", and arranged several scenes of villains torturing her. In the end, the hero came to save her. he.

is so magically modified that even the moviegoers can’t understand it, not to mention the original work. Changing the soul character like this will prevent the public from feeling her charm. How can the film be successful?

In addition, the director’s aesthetics are also eye-catching. The costumes and special effects are quite exaggerated, and the female supporting character Xia He played by Na Ran was even pointed out by many netizens as "sidelined"... .

From the plot to the characters, the magic has been changed to this extent, and the reputation and box office of "Under the Stranger" are really no exception. This summer, there is another movie that was ridiculed by the audience because of its magic reform, and it is - " Dream of Red Mansions: A Good Match " .

This is an "old film" that has been in the backlog for several years. I don't know why it was suddenly "upgraded" this year, but as far as the current situation is concerned, it is really not a good thing for "A Dream of Red Mansions" to be released.

has a Douban score of only 3.7, with a box office of more than 5 million in the ten days after its release. The male and female protagonists were complained about "eating lotus root". Director Hu Mei broke the defense and "battled" with netizens on Weibo for multiple rounds...

我们In other words, it’s better not to make this movie!

As one of the four famous classics, "A Dream of Red Mansions", the story content must be familiar to everyone, but there are so many characters and the content is complex, it is very difficult to make it into a film and television, and the chance of "overturning" is too high.

If you can't stand it, there are directors who are willing to challenge the limits. Unfortunately, most of them end up with "bad reputation". At present, the most successful film and television adaptation should be the "CCTV 87 version", and Chen Xiaoxu is really the perfect choice for Lin Daiyu.

With Sister Lin so deeply rooted in the hearts of the people, it is difficult for the audience to accept a new image, not to mention that the movie version of Lin Daiyu is still far from the original description. No wonder the audience will say "One Dai is not as good as another" . It has become a fact that the movie version of

has become popular, and the director and creator's excuses are useless. It is better to just lie down and let it be laughed at. After the heat has passed, the audience will forget about it. If you keep fighting against everyone, you can only shoot yourself in the foot.

Inappropriate themes
Audiences really don’t like to watch

The second reason why movies are so popular is that "the themes are inappropriate for the times."

In 2018, the movie "I'm Not the God of Medicine" was the "dark horse" of the year, earning 3.1 billion in box office in one fell swoop. The Douban score was as high as 9.0. The male protagonist Xu Zheng won the Golden Horse Award for Best Actor for his role as Cheng Yong.

6 years have passed, and "Retrograde Life" , which also has a realistic theme, has been in the cold. The current box office is less than 340 million, and the Douban score is only 6.8. There is a big gap with the media predictions before its release.

is also a "little character" played by Xu Zheng. Why didn't the audience pay the bill this time? After thinking about it, the only four words that can explain it are "untimely".

has something to say. Although the score of "Retrograde Life" is not very high, the overall quality is not bad. People can't help but cry when watching many details in the movie. In the end, the content of fighting for the "single king" is also fascinating. Moved.

It is a pity that the movie encountered a big "public opinion crisis" before its release. Many viewers questioned the creative team's "consumption suffering" and said, "It is really a great irony to watch rich celebrities playing poor people and ordinary people." , even the movie posters were put on trial, and the voice of boycott did not stop after its release.

Can stars play poor people? Of course you can, but many viewers just don’t accept it and don’t like to watch it.

The reason is very simple. The income of domestic entertainment stars is too high, and the image of "208w" is too deeply rooted in the hearts of the people. This has led to many people's resistance to celebrities. In this case, they also play the role of delivery people, which will inevitably make the audience feel to "sarcasm."

Times make heroes. If "Retrograde Life" had been released a few years ago, the audience might have been willing to go to the cinema to watch it. Nowadays, many people are not having an easy life, and no one likes to watch such heart-wrenching movies.

In the past two years, there is another category of movies that audiences don’t like to watch, and that is “romance movies.” What a coincidence, both “Welcome to Me” and “A Negative Negative” released this summer have been sold out. .

"Welcome to Me" stars Yu Shi and Wang Yinglu. Both of them are new-generation actors, and their box office appeal is unknown. In addition, the film's cast is mediocre, so it's not surprising that it was a hit.

Yu Shi, who left Wuershan, proved with practical actions the fact that she could not carry the box office. Wang Yinglu, except for Sister Baoer in the drama version of "Under the Stranger", has no other masterpieces. .

"A negative makes a positive" The popularity of was beyond many people's expectations.

After all, the male protagonist Zhu Yilong is the double Best Actor of Golden Rooster and Hundred Flowers. His previous starring movies such as "Life Events", "She Disappeared" and "The Mistake by the River" have all done quite well at the box office.

The reality is that "A Negative and a Negative Makes a Positive" is a hit. The box office is now only nearly 70 million, and its reputation is polarized. People who like it say it is the movie of their lives, while those who don't like it say they can't understand it.

Love themes seem simple, but they are really difficult to shoot. Car accidents, cheating and DT are no longer popular. If a movie wants to impress the audience, it must have some interesting content. "A Negative and a Positive" is obviously not this type.

It's a stream of consciousness, it looks fresh but the audience doesn't like it. In addition, the director's storytelling ability is so poor. After watching the whole movie, I still don't understand why the male and female protagonists love so deeply that it's hard for the audience to empathize.

In addition, even if Zhu Yilong has already won awards, he must be careful when choosing scripts in the future. After all, it is difficult to climb high but easy to fall off the altar. I hope he can learn a lesson after this time.

The reputation of the main creator is not online.
is not very attractive to the outside world.

The second reason for the movie’s failure is that the main creator persuaded him to quit.

Speaking of the reason for this rejection, I feel that I can nominate "Decryption" and "Legend".

The lineup of these two movies is very strong. "Decryption" is adapted from the novel of the same name by the Mai family. It is directed and written by Chen Sicheng, Liu Haoran, Chen Daoming, Daniel Wu, and the famous foreign actor John Cusack.

In addition, the special effects are also very attentive. It can be seen that Chen Sicheng is very serious about making movies this time. However, his popularity with the public is not very good, and he is not in the "suspense comfort zone", so many viewers are not interested.

At present, the box office of the movie is less than 400 million. Let alone making a profit, it is difficult to get back the original money. Chen Sicheng, who had almost never failed at the box office before, was really "hurt" when he saw Yang Zi this time.

However, Chen Sicheng has a good attitude. In response to the box office performance of "Decryption" not meeting expectations, he said "As long as there is a chance, I will try hard until the world does not give me a chance to try."

ok, fine, wish him good luck.

It is worth noting that Liu Haoran's fortune has not been very good in the past two years. From "Burning Winter" to "Decryption", the box office has been hit again and again. What else can he rely on to revive his career? 95 students are born in such a difficult situation. If you don’t advance, you will retreat. May you wish for good luck!

Chen Sicheng persuaded him to quit "Decryption", "Legend" is Jackie Chan. He has made so many bad movies in recent years that the audience wants to "avoid lightning" when they see his name. It is no surprise that this movie Also pounced.

people have to serve their old age. Instead of continuing to act in bad movies as they get older, it is better to stop here and leave a good impression on everyone.

Finally, this summer’s summer movies are all a mess except for “Catch a Baby” and “Silent Kill”, and the total box office is only about half of last year’s.If this continues, what will happen to the other films to be released?