Jimu News Reporter Zhang Cong Nearly a week after the end of
, the most eye-catching news on the Weibo hot search list is still various news related to the Paris Olympics or Olympic athletes.
In the topic "Paris is empty after the Olympics", netizens are lamenting that watching the Olympics can also cause a "withdrawal reaction", and this reluctance is obviously the reason why the popularity of the Olympics does not disappear so quickly. However, Jimu News reporters found that unlike in the past, after the Olympic Games, athletes' attention was mostly "keep warm" through variety shows on TV or video platforms and even continued to increase. Now in 2024, athletes born after 2000 are obviously better at passing through variety shows. Use social platforms or short video platforms to capture your own “traffic”.
In the post-Olympic era, which Olympic athletes continue to attract attention? With the two-pronged approach of beauty economy and meme-making carnival, whose story will continue to be “written”?
Fan Zhendong
Popularity hot spot: The "fat bucket" who is always encountered in the cafeteria
Way to heat up: Netizens spontaneously create memes
The influence of table tennis as a "national sport" has now been once again certified by the Paris Olympic Games - carrying The only hope for men's table tennis gold medal is Fan Zhendong, who relied on a super strong heart and "rating play" to win the gold medal. He can be said to be one of the most watched Chinese athletes at the Paris Olympics.
This kind of attention and enthusiasm has not dissipated even now. No, just now, the entry "Fan Zhendong was born out of the sky" was ranked among the top five hot searches on Weibo.
What’s interesting is that in addition to discussions surrounding events and athletes’ competitive abilities, Fan Zhendong’s popularity continues to rise. A large part of it comes from netizens’ comments about him because of his love, which has also led to Fan Zhendong being nicknamed “Little Fatty” He has embarked on a different route to swipe the screen.
is just like Ma Long 's bags under his eyes are getting deeper and deeper as the Olympic Games progress. You must have seen the "Fan Zhendong jawline" that netizens compared through screenshots, "It's really hard to compete in the Olympics. I didn't see my fat family." Have you lost weight?!”
In addition, netizens discovered on the social platforms of many athletes and volunteers that almost all of their photos with Fan Zhendong were in the cafeteria. The men’s singles runner-up in the Paris Olympics and Swedish player Morega De also mentioned in the interview that "I met Fan Zhendong in the cafeteria at one o'clock in the morning", and Fan Zhendong's reputation as the "canteen NPC" spread like wildfire.
What’s even funnier is that when the character of the “little fat” who loves to eat and knows how to eat is paired with the pronunciation of the foreign host “Fat Chengtong” (Fan Zhendong), countless videos of ghosts and animals with love came into being. .
It is worth mentioning that Moregard is also an important part of the "Fan Zhendong Universe". The friendly interaction between the two people was edited into a short video and widely circulated. On August 15, Xiao Mo posted on Weibo, and Fan Zhendong commented Posting a photo of the two exchanging jerseys also caused the hot meme "no longer one-sided best friends" to flood the screen.
Pan Zhanle
Publication hot spot: Upright boy disbands his fan group
Heating method: Genius athlete's "sobriety in the world"
The swimming superstar in 2024 is destined to be Pan Zhanle. As a player who opened a new page in the history of Chinese swimming in this Olympics, Outside the arena, Pan Zhanle has gained the love of many people because of his "complaint" short video and his persona of an upright boy.
In addition to his swimming ability, Pan Zhanle’s honesty is indeed Pan Zhanle’s most popular weapon. The outspoken temperament of the “post-00s” generation is undoubtedly demonstrated through his honesty.
On the day when the Olympic Games ended, Pan Zhanle once again became a hot topic for being "upright". He disbanded the "Pan Zhanle Stand Area", a fan group that fans spontaneously established during the Olympics. In an interview on the "Face to Face" program, he said bluntly: "They are I didn’t come to me when my (scores) were bad, but it feels awkward to come to me now... There are too many people around, so I hope to be more low-key and sober.” This statement also made netizens criticize him again. Thumbs up.
The fact that the disbanded fan group is on the hot search is also because at this Paris Olympics, the erosion and impact of the "rice circle culture" on the sports circle was exposed to the public.The shock, confusion and criticism of passers-by are actually not as important as the athletes' direct statements. In response to Pan Zhanle's disbandment of his fan group, many comments put it well: Taking the initiative to cut off contact with the fan group is the 20-year-old boy who is saying "no" to the fandom in his own way - after all, what an excellent athlete should pay attention to most It is "achievement" rather than "popularity". Their social value is to devote themselves to sports and infect the public with sportsmanship.
Zhang Boheng
Communication hot spots: tragic hero on the field, sunny boy off the field
Way to heat up: 21 sets of movements are the best proof that he has been to Paris
When it comes to "tragedy", it seems that no athlete can compare with this Paris Olympics. Pass Zhang Boheng. As the winner of two silver medals in men's gymnastics team and individual all-around, Zhang Boheng's first Olympic trip was full of hard work and regrets.
worked extremely hard, but always lacked a little bit of luck to get the gold medal. This regret belongs to Zhang Boheng and all the viewers. Whether it was the "sense of fragmentation" after the doomed outcome of the team all-around competition, or his helplessness when looking at the results in the individual all-around competition, the label of "tragic hero", the tenacity of "the twelve volumes of the military book, each volume has its own name", All of this has caused Zhang Boheng’s attention to soar.
After returning to China from Paris, Zhang Boheng also conducted live broadcasts, house cleaning and other activities on some platforms. In fact, netizens who have followed these activities will find that Zhang Boheng, who is also a "post-00s", is sunny and sober - he is an "anti-correctionist" Master", saying that the wind from Paris cannot blow to Los Angeles, "there will be a new wind in Los Angeles." In the live broadcast, he mentioned that gymnastics is hard and tiring. He also said, "It's not that hard or that tiring." "Ordinary people are also very tired from studying and working. As long as you want to reach the top of your industry, you have to pay the same amount." "It's hard work." He also made friends who paid attention to gymnastics because of him start to look forward to Los Angeles in four years' time - four years later, I hope that Zhang Boheng will be a dream come true on the field!
Liang Wang combination ( Liang Weikeng Wang Chang )
Communication hot spot: a tacit combination with a superb sense of relaxation
heating method: relaxation is the ultimate mentality of post-00 athletes
In addition to gaining 1.5 million fans during the Olympics, it was the first time to compete The popularity of the badminton pairing of Wang Chang and Liang Weikeng from the Olympic Games outside the competition court has also left many passers-by stunned - whether it was the scene of receiving them at the airport when they returned home, or the video of the two that received a lot of views on station B, or participating in interviews or The "tacit understanding" that netizens like when anchoring, the popularity of Wang Chang and Liang Weikeng are related to the mutual support and excellent tacit understanding between "partners".
In the story that netizens talk about, there must be the appearance of "brother who brings food" and "brother who pays the bill". In a recent live broadcast, Wang Chang revealed that he likes to sleep in, but every time he is assigned to a room with Liang Weikeng during a competition, when he wakes up, there will be breakfast brought by Liang Weikeng on his bedside. And this time at the Paris Olympics, Liang Weikeng gave The cheeseburger he brought took half an hour to queue up... Of course, as a tacit partner in the group, Wang Chang is what Liang Weikeng calls the "big payer"!
In an interview with "Southern Weekend", Liang Wang's team also responded to the reference to "relaxation", "We get along very well in terms of personality, and we are both optimistic and cheerful. If we play one or two good goals, handsome goals will If you laugh and relax your mind, you will certainly be able to hit more good shots.”
(pictures are from Xinhua News Agency)
(Source: Jimu News)
