it House News on August 12, China Film Co., Ltd. announced today that the 17-day 2024 Paris Olympics has officially concluded. A total of more than 800 theaters across the country participated in the live screening of the Olympic events, and screened a total of more than 2,300 times. The total number of viewers of and reached 55,000 , and the total box office output of was nearly 2.2 million yuan .
▲ Picture source China Film Co., Ltd.’s official public account, the same below as
According to reports, China Film has selected 800 technically qualified, operationally standardized and influential theaters from tens of thousands of theaters across the country to participate in this live broadcast, starting from the Olympic Games Judging from the effects of the live broadcast market, audiences are receptive to this emerging format, and it is difficult to get tickets for some popular events in many cities.
This "Watching the Olympics in Cinemas" event started with the first live broadcast of the opening ceremony of the 2024 Paris Olympics. It included important moments such as Zheng Qinwen winning the first Olympic singles gold medal in China's women's tennis team and the table tennis mixed doubles final's single national box office exceeding one million. . In addition, popular Olympic sports including men's basketball, women's volleyball, and badminton were also shown live on movie screens for the first time.
Compared to the national film market, which has about 400,000 screenings per day, the most Olympic live broadcasts in a single day are 405 of the table tennis mixed doubles finals, accounting for only 0.1% of the total scheduled films, while generating 1% of the country's box office, with the box office exceeding 100 Ten thousand yuan. It can be seen that the Olympic live broadcast has a minimal impact on the scheduling space of released films, but its optimization and supplementary effect on the market is more obvious. While occupying theaters with few movie screenings, it can also bring higher attendance and box office.
it Home inquired and learned that China Film had previously cooperated with the main station and satellite TV company to introduce the main station's "2024 Vienna New Year Concert", "China Central Radio and Television Station 2024 Spring Festival Gala" and other concerts and literary evenings on a pilot basis Live broadcast in cinemas.
China Film stated that it will summarize the valuable experience of the "Watching the Olympics in Cinemas" live broadcast event, continue to develop related non-film live broadcast content, and introduce various screening contents such as dramas, operas, concerts, and sports competitions into cinemas to create a rich variety of live broadcast "second on site".
