originally thought that " silently kills " and "Catch a Baby" would be the beginning, but unexpectedly, these two films turned out to be the "peak" of this summer vacation.
Although many films have been released this year, the box office appeal of each one is not as good as the last one. Even " decryption ", which cost 500 million yuan, and " ", which cost 300 million yuan, have "flooded". , directly losing all money.
Then the "Chinese Valentine's Day" holiday came, and many films including "White Snake: Floating Life ", " Negative Negatives Make Positives " and " Retrograde Life " were airborne. The editor of
originally thought that the new film "The Best of the Best" by "Best Actor Zhu Yilong " would be a big hit at the box office, because he is a new actor after all, and "The Lost She" had just sold 3.5 billion.
Even the "artistic film" " The Mistake by the River " starring in it has sold more than 200 million at the box office, which is considered a "hit" for "artistic films"!
Because commercial films are rampant in the current domestic film market, and artistic films are niche subjects after all and do not meet public tastes.
However, "The Negative Makes the Positive" has the best actor Zhu Yilong as the director, the weird director Ning Hao as the producer, and powerful actors such as Jiang Qiming and Zhu Zhu joining the cast. The film is still very popular. Although
is a niche subject, the film's pre-release box office forecast still reached an astonishing 280 million, but after the film was released, the box office performance gradually declined.
Although it has a good reputation, with a score of 7.2 on Douban, its film schedule and attendance have dropped seriously. On the third day of release, the single-day box office was as low as 4.64 million, and the total box office was only about 50 million. The box office was dismal, and director Ning Hao also suffered a failure. A big somersault.
"A Negative and a Positive" mainly tells the story of Huang Zhenkai (played by Zhu Yilong) who suspects that he is living in a cage and that his fate is already destined.
Later, because he broke up with his girlfriend, he was forced to move out of his home and rent an apartment. However, he met a mysterious roommate Li Xiaole (played by Qiu Tian).
These two seemingly incompatible souls accidentally met in the steel jungle of the city and embarked on a spiritual journey of mutual healing.
At first glance at the synopsis of the story, the editor thought it was a decent romance film, but it turned out that the editor still underestimated the charm of a "literary film".
The entire film was shot in a very "magic" way, with a feeling of being in a fog, and it feels like you haven't watched it yet. It is completely inconsistent with the mainstream aesthetics. This is also destined to make the film a hit at the box office.
Even a luxurious team such as "Best Movie King Zhu Yilong + Genius Director Ning Hao" could not save the film's box office failure.
Without Chen Sicheng, the box office appeal of the best actor Zhu Yilong will no longer exist.
You must know that "The Disappearance of Her" sold 3.5 billion with a rating of 6.1. However, now "The Negative is Positive" has a score of 7.2 on Douban and the box office may stop at 100 million. Even if the box office exceeds 100 million, it will be a problem. .
Director Ning Hao's transformation journey was also bumpy. He was defeated in the first battle. As expected, a commercial film director can do nothing when it comes to literary films.
Generally speaking, "The Negative Makes the Positive" has a good reputation, but it is not suitable for the public to watch. It is suitable for fans and literary film lovers.
And its single-day box office performance of 4.35 million also allowed the audience to see the difficulty of literary and artistic films. It seems that literary and artistic films are really not suitable for release on the "big screen"! Even the best actor was unable to do anything, and director Ning Hao also suffered a big setback.
What do you think of this? Everyone is welcome to leave a message in the comment area.
