60-year-old Wei Jianjun has appeared frequently on the Internet recently. He opened his personal Weibo for the first time in March, and his first live broadcast was held in Baoding in April. The content of this live broadcast was to drive a Wei brand Lanshan to perform a full-scenario NOA in Baoding. experience.
Partners who know Zhijia will know how big a challenge this live broadcast is. In May, there will be a full live broadcast of the shareholders’ meeting, and it will be on Douyin and so on.
As the head of a car company with annual sales of millions, Wei Jianjun has stepped from behind the scenes to the front, becoming the first among traditional car company bosses to embrace traffic passwords. Under the lens of
, Wei Jianjun always talks about his own products and technologies, and even drives a competing car model ( Xiaomi su7) to advertise and do live broadcasts, giving people a special sense of relaxation, but a sense of relaxation Behind the scenes, crisis awareness and bottom-line thinking are always reflected in this veteran of the automotive industry.
Recently, a documentary interview with Great Wall Motors Chairman Wei Jianjun was officially launched. He came to Great Wall Motors at the age of 26. In 34 years, he developed a modification factory with 60 employees and millions of debts into a modification factory with hundreds of thousands of employees. A giant car company with revenue of hundreds of billions.
Great Wall Motors Chairman Wei Jianjun (right)
How did Wei Jianjun come along? Faced with various phenomena in the domestic market today, how does an old car person who has been working in the automotive industry for 30 years think?
Don’t forget about fighting. Difficult things require the person who takes the lead.
The reason why he entered the automobile industry, Wei Jianjun’s answer was love.
"Before I started working on cars, I had worked in a water pump factory for four years. I did a good job. The township government said that this guy is okay. We have cars here and cars need people. I said I would never dream of going."
and many car companies The boss is different. Wei Jianjun, known as the "Baoding Car God", gives people the impression of being more like a car consumer and a car enthusiast.
Just like someone asked Wei Jianjun before, is it to enter the motorcycle field for feelings or to make money? Wei Jianjun admitted, "I do have feelings for motorcycles. Before I started making motorcycles, I had a lot of motorcycles, and there were also old cars."
This love and affection was the reason why Wei Jianjun entered the automobile industry, and it has also been the reason why he has since entered the automobile industry. The driving force that has brought Great Wall Motors continuous forward development for decades.
In the interview, Wei Jianjun said: Someone asked me what is the most impressive thing about your development? I really can’t remember what is most impressive, and it’s impossible not to encounter difficulties, but I am the kind of person who remembers food and not fights. I can repair difficulties or setbacks relatively quickly. You can't keep remembering it. If you keep remembering it, you won't have the courage to do the next thing, so I quickly forgot about it.
I also have a value or a philosophy. I think that difficult things should be given to me because I am the boss and the leader of this enterprise. It will not be given to anyone else.
Remember to eat or not to fight. Difficult things must be handled by those who take the lead. This thinking is both courage and belief. This belief not only makes Wei Jianjun the person who knows the most about products and technical features among traditional car company bosses, but also The current environment of heavy live broadcast traffic has also prompted Wei Jianjun to take the initiative from behind the scenes to the front.
"This is an era of change. Due to changes in media and communication paths, these founders, who are still the core layers of the company, have been pushed to the Internet. Live broadcasting has become a required course for the founders of car companies."
Wei Jianjun once said that if you want to be an Internet celebrity, you must be a high-quality Internet celebrity.
's thinking is also reflected in his principles for enterprise development. Great Wall has an internal principle called quality market share, and believes that the most important thing in running a business is to seek truth from facts.
Stick to the bottom line and be the defender of the order of the automobile industry
But today, due to the wave of domestic automobile involution, various mutually suppressing marketing rhetoric, extravagant marketing methods that are divorced from the facts are flooding the horizons of consumers, and it has become difficult for consumers to Correctly identify the pros and cons of products.
As an old car person with a passion for cars, this also prompted Wei Jianjun to question and reflect on the status quo of the industry. Like many corporate executives, he had to stand up and appeal, be the defender of the order of the automotive industry, and safeguard the hard-won industrial achievements. .
Wei Jianjun’s doubts are not without reason. Great Wall has invested in batteries, motors, and electronic controls, and has mastered these core technologies. The industrial chain is broad, deep, and vertical. To build a car, Great Wall’s cost is no higher than anyone else’s. If Great Wall If you really can't make money, it's impossible for others to make money.
After all, industrial progress deserves recognition, and industrial diseases must be eliminated. Otherwise, a large number of consumers will be trapped in it and become the target of unfair competition by some car companies.
objects to disorderly and vicious competition. Wei Jianjun does not object to healthy competition, and even welcomes and learns from it.
"In three years, Lei Jun came to my place twice. We were very honest when he came to learn and communicate with us. I also learned from Lei Jun. This learning is not shameful." "Xiaomi builds cars based on three years." , should be 95 points or above. "
stick to the bottom line, promote the orderly and compliant development of the industry, prevent "involution" vicious competition, embrace healthy competition, boldly affirm good competitors, and dare to take the initiative to stand up for the automotive industry. Defender of order.
This is the confidence that Wei Jianjun possesses as the head of a car company with annual sales of one million yuan, and it is also the ideal, pattern and responsibility of an old car man who loves the automotive industry.
In addition, the wave of development of new energy vehicles is giving birth to the possibility of "continuous overtaking" of the Chinese automobile industry. However, in the face of the current status of China's automobile development, especially with the rise of domestic new energy vehicles, it seems that consumers are not satisfied with the established joint venture car companies. They gradually became disapproving.
Wei Jianjun also said: The future development of Chinese automobiles is not about doing everything, but must be based on complementarity of global resources. We must have this ideal and structure, and don’t try to be able to do everything. We are a little drifting now.
"We are good at everything, but in fact the gap is very big. We should thank those who have come over and accumulated a lot of knowledge and reserves for us, and learn from them. We should respect and respect the global car companies. Give recognition”.
As a veteran car person who has led Great Wall Motors to develop to this day, Wei Jianjun has experienced step by step, constantly catching up and learning in technology, R&D management, product verification, etc. The respect for the pioneers in his heart is also Because we know that building a car is not easy.
A sense of crisis accompanies the development of Great Wall
"Can Great Wall Motors survive next year? In my opinion, life hangs by a thread." Four years ago, Wei Jianjun used "reflection" instead of "celebration" in his thirty-year sentiment microfilm. "A soul torture for myself and Great Wall Motors.
Year after year, this sense of crisis accompanies the development of the Great Wall, and it is also a string that tightens behind Wei Jianjun's sense of relaxation when talking about technology and products under various cameras.
In the interview, facing this soul torture four years ago, Wei Jianjun also said that the sense of crisis in running a business is constant.
"We still use this to constantly remind us that this society is progressing, and there must be something wrong if you use the old routine to do today's things. Therefore, if an enterprise wants to be at the forefront and have better management quality, it must be We must have advanced ideas."
And with constant awareness of crisis and constant self-warning, Wei Jianjun sees the dialectical relationship in industrial development and how to achieve better management quality and better development order.
's insistence on order and the bottom line is also the reason why Wei Jianjun and Great Wall Motors continue to appear in the public eye and always call for and defend the competitive order of the current automobile industry. To be honest, this approach is not pleasing, but it is also This is the value that Wei Jianjun and Great Wall Motors have always adhered to.
