Let’s first take a look at the ratings data provided by Kuyun. The show's ratings on the first day were 0.7114%, and the ratings on the next day were 0.7128%. This result, placed in the performance list of the Central Eighth Grade School this year, can basically be regarded as the bottom player. Earlier, the TV series " Red Hot " starring Huang Xiaoming was aired on Yangba. Because the ratings could not break 1%, it was ridiculed by the crowd. It was considered to be the lowest performance of Yangba this year and fell below the bottom line. But this time, the results of "Little Couple" were not as good as "Red Heat", which is even more embarrassing.
Let’s take a look at the ratings on the General Administration of China Audiovisual Big Data. At present, the drama has achieved a first-run ratings score of 0.751% based on big audio-visual data. For a horizontal comparison, the TV series "Dream City" currently being broadcast by Yangyi has a ratings of 2.556% during the same period. CCTV's set has the blessing of the launch ratings, so the data is higher, which is inevitable. However, if there is such a big gap between "Little Couple" and "Dream City", it can only be said that the performance of "Little Couple" is too poor.
Let’s take a look at the online performance of “Little Couple”. Maoyan Professional Edition data shows that on the morning of August 2, the popularity ranking of "Little Couple" was 13th. It was not as good as " misplaced " that had been completed long ago, and not as good as "Yan Xin Ji" which was ridiculed by the crowd. etc. In the popularity ranking, " Rose Story ", which has been online for 56 days, is more popular than it. A TV series that is currently on the rise cannot be as popular as old dramas when it is on air. It really shouldn't be. In terms of
online broadcast numbers, data from Maoyan Professional Edition shows that as of the morning of August 2, the show has been updated for 6 episodes, but the overall broadcast number is only 7.683 million, and the average episode is only 1.28 million. This playback number is the most embarrassing. It stands to reason that for a TV series, if the network platform is updated ahead of the star platform, the network broadcast performance should also improve. However, the current episode average of the show is only 1.28 million, which is not as good as the broadcast effect of some short dramas. With so many powerful actors, such a large production cost, and such good platform support, in the end, the average episode average was only 1.28 million, which was a serious disappointment.
The above data all show that the TV series "Little Couple" has been too serious. And why does this happen? Among the external reasons, there should be the influence of the Olympic Games. Especially in terms of ratings data, the ratings of sports channels have siphoned off those of TV drama channels. My personal feeling is that under normal circumstances, no matter how low-quality the TV series "Little Couple" is, it should be better than Huang Xiaoming's "Red Heat". Therefore, if it is broadcast during the non-Olympic period, the ratings of this TV series will exceed 1%, which should not be a big problem.
However, just looking for external reasons is not enough. "Little Couple" failed to hit the market, mostly due to internal reasons. In terms of its own quality, I think "Little Couple" makes two mistakes. The first one is to show off your wealth. The second one is preaching.
In the current environment of film and television dramas, using television dramas to show off your wealth will inevitably be backlashed by the audience. In the TV series "Little Couple", the most intuitive thing for viewers is that the male and female head of the family have a house, a car and savings. Moreover, both parents have pensions and do not need their help. The second feeling is that even if the male protagonist loses his job, it does not impose a financial burden on the family. This state of affairs has already affected more than half of the families in the country.
Then, in the play, the heroine made a lot of money by writing a media account. The first signing was 300,000 yuan. Then, in the latest plot content, an advertisement was inserted, which was 100,000 yuan.It should be noted that an income of 100,000 yuan may be an income that an ordinary worker cannot earn in a year. The audience worked hard for a year and could not save more than 100,000 yuan. However, in the play, the heroine easily earned 100,000 yuan after being placed in an advertisement. This is because there are really no poor people in domestic dramas.
Under no financial pressure, the male protagonist takes care of the children at home, which has actually avoided the fundamental problems encountered by the audience. Therefore, everyone will think that this TV series not only shows off wealth, but also shows off its wealth, and does not talk about the real difficulties encountered in the family life of the audience. In this case, why should everyone follow this TV series.
As for the issue of preaching, it is an issue that the TV series "Little Couple" should also pay attention to. I don’t know whether it’s because the original novel is preachy, or because the screenwriter Yuan Tan likes to preach too much. In this “Little Couple”, the heroine is simply the leader of the preaching world. Yuan Tan also has widespread preaching issues in his other film and television dramas. TV dramas are first and foremost a form of artistic entertainment that tells stories. Even if it is preaching, it can only be subtly integrated into the content of the story, rather than using the lines of the "female leader" to complete a long sermon.
The TV series scripts written by Yuan Danzhan increasingly like to use the posture of the heroine and the way of lines to complete long sermons to the audience. And this kind of preaching is based on rootless water - when the male-female-headed family is so wealthy and does not require both husband and wife to work, of course they can force themselves to worry about composing new words. The large number of preachy lines written by screenwriter Yuan Dan directly lowered the audience's favorability towards this TV series.
At the same time, what is even more frightening is that screenwriter Yuan Danzhan’s preaching is more like nutritious chicken soup, which can no longer satisfy the audience’s growing aesthetic needs. This kind of chicken soup, ten years ago, would have made young people who had no experience in the world addicted to it. Nowadays, it is like gutter oil on a bad street.
TV dramas, especially urban life dramas, must of course bear the responsibility of having a positive impact on the audience. However, this kind of responsibility must not be accomplished by preaching through lines, but should integrate truly valuable content into real life scenes, and achieve the transmission of correct values in life scene stories. In "Little Couple", a long line of sermons directly harms the storytelling of this TV series.
Therefore, it is inevitable that the ratings and online broadcast numbers of the TV series "Little Couple" will plummet. For TV drama creators, how to write real urban life stories and how to write scripts from the ground are still things that need to be paid attention to. Screenwriters cannot write stories about ordinary workers because they are too wealthy and think that the world is full of wealthy people. After all, the vast majority of viewers of TV series are still ordinary workers, and they still cannot earn 100,000 yuan from one advertisement.(Text/Ma Qingyun)
