[Source: Zhejiang Satellite TV] 2024 is the 50th anniversary of the establishment of diplomatic relations between China and Malaysia and the "China-Malaysia Friendship Year". Recently, the "Zhejiang Satellite TV Ace IP Offline Activities One-Day Experience Card" fan offline event

2024-08-01 20:41:02 entertainment 4362℃

[Source: Zhejiang Satellite TV]

2024 is the 50th anniversary of the establishment of diplomatic relations between China and Malaysia and the "China-Malaysia Friendship Year". Recently, the "Zhejiang Satellite TV Ace IP Offline Activities One-Day Experience Card" fan offline event was successfully held in Kuala Lumpur, Malaysia, co-sponsored by Zhejiang Satellite TV (China Blue New Platform) and overseas partner Yawen Communication, and hosted by the local Malaysian team wowow. According to statistics, this event reached more than 200,000 people across the entire network, with 42,000 online interactions and more than 2,000 offline intended signups. The number of participants set a new record for Zhejiang Satellite TV’s overseas offline events and received widespread praise. .

Ace Chinese variety show launched offline

Two-wheel drive helps overseas spread

This event will extend " Run " and " Ace vs. Ace " to overseas offline scenes for the first time, integrating variety show IP and online The combination of offline experience created a new form of "variety show immersive experience workshop". Based on the content of two popular variety shows, the event recreated classic games in the show such as "Acupressure Board Answers" and "You Draw and I Guess" and other links, bringing unprecedented interactive fun to fans and allowing everyone to establish a relationship with IP. Deep emotional connection. "Ace vs. Ace" chief director Wu Tong and "Run" executive producer You Minchao sent their blessings remotely and shared interesting behind-the-scenes moments during the recording of the show.

Release the value of overseas fans

Extend the n-generation communication cycle of variety shows

In recent years, Zhejiang Satellite TV (China Blue New Platform) has continued to explore the "overseas" brand variety show IP to increase the international influence of the program. At present, Zhejiang Satellite TV (China Blue New Platform) has more than 10 million fans in the overseas full network communication matrix, more than 83.2 billion overseas contacts of the full matrix, and more than 8.85 billion views of the full matrix of YouTube. It also offers English, Thai, Vietnamese, Malay and other multi-language channels. Among them, "Run" has become one of the most internationally spread programs among Chinese variety shows on overseas platforms, with the number of views and interactions at the forefront.

This event not only extends the communication cycle of the brand IP through online and offline two-way interaction, but also enhances the overall value of the content and promotes the sustainable development of the variety show brand. This is not only an important demonstration of the influence of Zhejiang Satellite TV (China Blue New Platform) brand IP overseas, but also builds a dynamic bridge for cultural exchanges between the two countries. In the practice of building an international communication system, new overseas communication paths have been explored through in-depth communication between the platform's high-quality content and audiences. In the future, Zhejiang Satellite TV (China Blue New Platform) will continue to build a bridge between China and foreign countries, innovatively spread Chinese culture, and tell Chinese stories well.