The third work of the light-chasing animation "White Snake Series" " White Snake: Floating Life " will hold the "A Thousand Years of Waiting Once" world premiere ceremony at the West Lake on July 30. At the ceremony, the national launching ceremony of "Travel with the Movies" was held.
This summer, the Chinese film market is full of vitality. A large number of ideological, artistic and ornamental masterpieces are arriving in theaters one after another. In the light and shadow dancing on the big screen, audiences can travel across the mountains and seas to enjoy China. With the holding of a series of activities, the integration of the film industry and the cultural tourism industry will be promoted, and film traffic will be converted into tourism traffic.
Promotional video played. Photographed by Zhong Han
As the main story and final chapter of the White Snake story, the plot of "White Snake: Floating Life" follows the previous work " White Snake: Origin ", telling the story of "Wish to love someone without fear" between Xiaobai and A Xuan's reincarnation Xu Xian A love story without regrets. The film will be screened nationwide from 13:30-21:30 on August 3 and 4, and will be officially released at 13:14 on Chinese Valentine's Day on August 10.
On-site check-in area Photo by Zhong Han
The story of "White Snake: The Floating Life" takes place in Lin'an of the Southern Song Dynasty, which is today's Hangzhou. The film's world premiere ceremony was held in the West Lake. A 168m² large screen was built above the glimmering lake. The audience sat by the Yanliu Painted Bridge and immersed themselves in appreciating the legend of the White Snake that has been passed down for thousands of years. A special check-in area is set up at the entrance of the event, where different types of film-related cultural creations, derivatives, etc. are available for purchase. At the premiere ceremony, a video linking the film with Hangzhou Cultural Tourism was also released. It is reported that the "Romantic Summer Floating Life" series of activities created by "White Snake: Floating Life" has been extremely popular. More than 100,000 people visited the movie's real-life locations to check in and collect exclusive stamps. More than 800,000 people visited the Qinghefang movie-themed district and found romantic Hangzhou. The traces are floating and the charm of the Song Dynasty is savored for thousands of years.
In recent years, the cross-border integration of film and tourism has taken advantage of the momentum in both directions and has become a new trend and new highlight in the development of the film industry and tourism industry. One film " Chang'an Thirty Thousand Miles " takes the audience to dream back to the Tang Dynasty and travel to Chang'an in poetry; one " Passing by from your world" awakens the corner of Daocheng Aden that has been forgotten by time; one " Speeding Life" " adds another poetic name to the tourist destination that the audience yearns for, Bayinbuluke.
Premiere scene, photographed by Zhang Yi
This summer's releases include "White Snake: The Floating Life", " Under the Stranger ", " Decryption ", " Retrograde Life ", " Dream of Red Mansions: A Good Marriage " and many other " "Produced in Shanghai" appeared on the big screen. While enjoying the masterpieces on the big screen, the audience can see the ancient town of Nanxun in "Decryption", Longhu Mountain in Jiangxi in "Under the Stranger", the Jiangnan water town in "White Snake: The Floating Life", and " The Shanghai people in "Retrograde Life".
Movie-related cultural and creative products, photo by Zhang Yi
The "Travel with the Movies" campaign aims to implement the spirit of the Third Plenary Session of the 20th CPC Central Committee and further promote the integrated development and high-quality development of the film industry and tourism industry. I hope that more viewers will follow the movie to travel and use the ticket stubs of time to realize the beauty.
