On July 23, 2024, "Light Chaser", a celebrity documentary environmental protection charity documentary jointly produced by Alxa See and Wow Wow Entertainment Company, was officially announced. The program invites a number of artists from Wow Wow to serve as video producers, to gain an in-depth understanding of the ecological environment and the current status of protection, and to practice environmental protection charity with local staff and volunteers. It attempts to focus on environmental practitioners through artists and promote environmental protection. Embodiment of work. The show has recently invited many media to watch it in advance. This sincere and ingenious work has received unanimous praise from the media present.
At the screening event, "Light Chaser" program creator and chief producer Chen Jingyi, chief screenwriter Zhang Yuyao, actor Gu Jiacheng, Alxa See director Luo Bo, and See Foundation Secretary-General Yang Biao watched the film and shared with many media The original intention and production process of the program. Ma Hao, co-founder of Wow Jiao Wow and president of Wow Jiao Production, as well as Alxa See President Zhou Zhou, Alxa See Director Lu Xi, Alxa See Supervisor Chairman Liu Mingda, and Alxa See Charter Committee Chairman Mr. Li Qimao were present to support.
Real experience and immersive feelings reproduce the daily life of frontline environmental protection workers
According to the program chief producer Chen Jingyi, the documentary "Light Chasers" has a total of 4 episodes, from the seabed at an altitude of -20m to a plateau at 5500m, and from the China-Mongolia border at 39° north latitude Going to Houhai Village in Sanya at 18° north latitude, from the Tanggula Mountains in the west of the motherland to Sanya in the south, the documentary took a year to shoot, and the longest journey in a single day was more than 1,000 kilometers. It truly reproduced the clearly visible environmental pollution status and witnessed the practice of environmental protection. the difficulties and challenges faced by the authors. Snowy mountains, oceans, forests, deserts, the complex relationship between the natural environment and human activities is clearly presented in the lens and in the field of vision of every viewer.
Zhou Zhou, President of Alxa See, said on the spot that the four scenes selected this time represent Alxa See’s efforts, exploration, and achievements in desertification prevention, species protection, ecosystem protection, and ranger capacity building. Projects that must protect their achievements. These achievements are also a reflection of Alxasee's professional capabilities and social responsibility, and are also striving to provide a model for ecological protection in my country and even the world.
At the screening meeting, the creators of the program and many media watched the two episodes of the documentary "Visiting the Hometown of Rivers" and "Picking Up the Heart of the Ocean". The media and audience at the scene saw the melting of the snow-capped mountains in Geladandong, the white pollution on the coastline, and the actions and efforts of artist videographers and environmental workers to protect our green home. After the screening of
, actor Gu Jiacheng shared the sea turtle rescue that impressed him: "Under the threat of pollution and marine debris, sea turtles, as the flagship species of the marine ecosystem, are facing an unprecedented survival crisis. Sea turtles who hope to be rescued Let us recover as soon as possible and return to the area that truly belongs to us." He said that participating in the filming of "Light Chaser" gave him a more intuitive and clear feeling about the current situation of environmental pollution, and he hopes to convey more through this documentary. The awareness of marine protection calls for more publicity channels to enhance the public’s environmental awareness.
Zhang Yuyao, the chief writer of the program, was deeply impressed by the baboon who opened a shop in Houhai Village, Sanya, "Because in him I saw the best state of understanding environmental protection. For the first time, he made me realize that environmental protection is an issue that I can do whenever I want to." Action."
The media who attended the screening praised the documentary and expressed that they felt the "sincerity" of the production team. The positioning and format of the documentary are novel and unique, and the content also contains impressive memory points and fragments, making it easily popular among young audiences. This is also in line with the original intention of the documentary creative team, who hope to convey hope through documentaries, because "as long as you are doing it, there will be changes" and "small efforts are meaningful."
The on-site media actively interacted and shared their feelings about watching the film: "I was shocked and touched. After watching it, I will reflect on whether I have done a bad job in environmental protection." "From the front to the backstage, I am very touched by the efforts of the entire Light Chaser team." , the concept of returning green ecology to nature deserves repeated praise." "Let artists, as video recorders, use the first perspective to tell what they have seen and experienced in in-depth environmental protection work. The form is very novel and immersive. "The sincere attitude and contribution to environmental protection demonstrated by this program team deserve high recognition, especially the first episode has set a new benchmark in the field of public welfare communication, which is worthy of in-depth study and reference by the industry."
Record the figure chasing the light and create the possibility of being illuminated
The "light" recorded in "Light Chaser" is exactly the thousands of workers and volunteers who devote themselves to the cause of environmental protection. They come after the light and let these "light" Being noticed by more people also creates more possibilities to be illuminated. This is exactly the original intention of Wow Haw Wow Entertainment Company and Alxa See to create this star documentary environmental protection public welfare documentary. The big concept of environmental protection is broken down into things that are easy to understand, easy to contact, and can be used through small incisions. Artists serve as a bridge to connect the audience with front-line environmental protection practitioners and volunteers, and truly achieve the goal of "delivery".
The documentary "Light Chaser" hopes that through the program, the audience can love nature, see environmental protection as a young and fashionable lifestyle born out of love, and trigger the audience to think about the relationship between environmental protection and human survival and development. Through the young vision of the artists, the audience is led to approach environmental protection, conveying that "environmental protection is actually a simple matter", which means starting from your own lifestyle and behavior and doing small things casually, because everyone can be a "light chaser", It can also be "light".
It is reported that all the artists of Wow Haw Wow participated in the creation and singing of the theme song of "Light Chaser". In addition, the guests participating in each episode also sang part of the song, which was compiled into a sincere "Light Chaser" Music album of the same name. The film will be broadcast exclusively on Tencent Video in the near future, so stay tuned!
Source: Dazhong.com
